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| Alliance Consumer Growth LLC
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| CRD # | 163639 |
| SEC # | 801-88208 |
| CIK # | |
| AUM | 857.9 M (2026-04-09) |
| Employees | 8 (88% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 212-940-9630 |
| Address | 150 E 58th Street New York, NY 10155 |
| Source | [IAPD] [Website] [Twitter] [LinkedIn] [Instagram] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (4/9/2026) [Brochure] |
|---|
Item 5. Fees and Compensation
ACG’s fees and compensation arrangement may vary among the Funds. The specific terms
of such arrangements are established by ACG, and as set forth in each Fund’s investment
advisory agreement and governing documentation. ACG, as outlined in the Offering
Documents, generally charges a management fee of 2.0% per year based on the aggregate
commitments during the investment period, and 1.6% per year based on the invested capital
thereafter. The Firm may, at its discretion, waive or reduce such fees for certain investors.
The Firm may receive compensation with respect to certain of its underlying portfolio
investments, and such compensation will reduce the management fee owed by the Funds
to the Firm as described below. In addition, generally the management fee payable by a
Fund is reduced by certain administrative, deal fees and placement fees paid to any third-
party agents, a complete description of which is provided in the Offering Documents as
described below. Those pooled investment vehicles that operate as co-investment vehicles
and are advised by the Firm, as outlined in Item 4 above, may or may not be subject to a
management fee, as fully disclosed in each vehicle’s co-investment documentation.
In connection with Alliance Consumer Growth Fund III, L.P., all deal fees received by the
Firm and its affiliates in any calendar year, in excess of 1% of invested capital, shall reduce
the installment of the management fee.
In connection with Alliance Consumer Growth Fund IV, L.P., all deal fees received by the
Firm and its affiliates in any calendar year, in excess of 1% of invested capital, shall reduce
the installment of the management fee.
In connection with Alliance Consumer Growth Fund V, L.P., all deal fees received by the
Firm and its affiliates in any calendar year, in excess of 1% of invested capital and any
placement fees paid or to be paid by the Fund to any third-party agents, shall reduce the
installment of the management fee.
Funds that ACG may advise in the future may be subject to different fee arrangements as
will be provided for in each future Fund’s respective Offering Documents.
A. ACG generally issues a capital call quarterly in advance for the purpose of collecting
management fees. ACG has, and in the future may, reduce or waive the management fee
with respect to any Fund or investor.
B. In addition to the management fees described above, each Fund is responsible for certain
of its operating expenses as disclosed in the Offering Documents. These expenses include
but are not limited to: (i) organizational expenses of the Fund (including the out-of-pocket
expenses of the Firm and the Fund’s General Partner incurred in connection with the
formation of the Fund, up to certain amounts as detailed in the Offering Documents); (ii)
all ongoing accounting, auditing, legal, custodial, administrative, reporting and tax return
preparation fees and expenses; (iii) costs of insurance and other expenses associated with
the evaluation, making, holding and disposition of actual or prospective portfolio
investments (including broken deal costs and certain travel costs); (iv) all extraordinary
expenses of the Fund (such as any indemnity or litigation expense); (v) expenses of the
“Advisory Council” (as defined in the Offering Documents) and meetings of investors in
the Funds; and (vi) interest expenses for a line of credit. At the Firm’s discretion, certain
fees, including those listed above, may be absorbed in part or in total by the Adviser.
The Funds incur brokerage costs if applicable; however, due to the nature of the Firm’s
business, broker-dealers are not generally used. See Item 12 – Brokerage Practices.
C. The Firm will generally send a capital call for management fees quarterly in advance. In
the unlikely event that ACG does not provide services for a full period, or if accounts are
terminated according to the terms set out in each Fund’s Offering Documents before the
end of the relevant quarter, a pro-rated fee will be returned to the Funds.
D. Neither ACG nor any of ACG’s supervised persons will accept compensation for the sale
of securities or other investment products. |
| Account Minimums and Types of Clients — Form ADV Part 2A (4/9/2026) [Brochure] |
|---|
Item 7. Types of Clients
As further described in Item 4 of this Brochure, ACG provides investment advisory
services to pooled investment vehicles which generally operate as exempt investment
companies under the Investment Company Act of 1940, as amended. These Funds are
typically limited to individuals and entities that meet the criteria of “accredited investors”
and/or “qualified purchasers.” The Funds are marketed exclusively to institutional
investors, family offices, and high net worth individuals.
Prospective investors should refer to the Offering Documents of each respective Fund for
information on minimum investment requirements. ACG maintains discretion to
individually waive, increase or reduce the minimum investment required in any Fund
vehicle. |
| Type | Form D Funds | Date | Sold | AUM |
|---|---|---|---|---|
| PE | ACG HOPS III LLC | 2026-04-09 | 32.0 M | |
| PE | ACG HOPS II LLC | 2025-03-28 | 12.7 M | |
| PE | Alliance Consumer Growth Fund V-A LP | [2024-03-29] | 10.1 M | |
| Filed 2023-08-03 (D) · Exemption 506(b), 3(c), 3(c)(7) · Remaining Indefinite · Duration One year or less · Commission $2,000,000 · Revenue Decline to Disclose | ||||
| PE | ACG Piscataway LLC | 2023-03-31 | 12.1 M | |
| PE | Alliance Consumer Growth Fund V LP | [2023-03-31] | 71.5 M | 141.6 M |
| Filed 2023-07-12 (D/A) · Exemption 506(b), 3(c), 3(c)(7) · Remaining Indefinite · Duration More than one year · Commission $2,000,000 · Revenue Decline to Disclose | ||||
| PE | North SoHo III LLC | 2023-03-31 | ||
| PE | ACG Shack LLC | 2021-03-30 | ||
| PE | Carlton Church LLC | 2020-03-30 | ||
| PE | Maple Gastown Holdings LP | [2020-03-30] | 2.4 M | 0.3 M |
| Offered $2,432,857 · Filed 2019-12-19 (D) · Exemption 506(b), 3(c), 3(c)(1) · Duration One year or less · Net Assets Decline to Disclose | ||||
| PE | North SoHo II LLC | [2020-03-30] | 7.4 M | |
| Offered $7,381,001 · Filed 2020-03-25 (D) · Exemption 506(b), 3(c), 3(c)(1) · Duration One year or less · Net Assets Decline to Disclose | ||||
| View All | ||||
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 0 | 0.0 |
| (b) Individuals (high net worth individuals) | 0 | 0.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 9 | 857.9 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 9 | 857.9 |
| By Discretionary | ||
| Discretionary | 9 | 857.9 |
| Non-Discretionary | 0 | 0.0 |
| Total | 9 | 857.9 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 857.9 | |
| Total | 9 | 857.9 |
| Form D Directors | Role | # Filings | # Firms | 2011 - 2026 |
|---|---|---|---|---|
| Trevor Nelson | Executive Officer | 27 | 3 | |
| Julian Steinberg | Executive Officer | 28 | 2 | |
| Josh Goldin | Executive Officer | 7 | 2 | |
| Joshua Goldin | Executive Officer | 15 | 1 | |
| Acg GP Partners III LLC | Promoter | 2 | 1 | |
| Alliance Private Equity LLC | Promoter | 2 | 1 | |
| NA Acg GP Partners LLC | Promoter | 1 | 1 | |
| Acg GP Partners II | Promoter | 1 | 1 | |
| NA Alliance Private Equity LLC | Promoter | 1 | 1 | |
| Alliance Private Equity | Promoter | 1 | 1 |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional |
| Fund Types | Private Equity |
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