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| Armada Advisors Inc
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| CRD # | 150416 |
| SEC # | 801-120409 |
| CIK # | |
| AUM | 190.3 M (2026-02-17) |
| Employees | 2 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 850-497-6167 |
| Address | 1800 N E Street Pensacola, FL 32501 |
| Source | [IAPD] [Website] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (2/17/2026) [Brochure] |
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FEES AND COMPENSATION
The annual fee for Armada Advisors to perform investment advisory services is
determined based upon the assets under management. The maximum fee schedule is as
follows:
Real estate: no wrap; advisory only
ETF only .35%
Cash/money market .50%
Bonds .50%
Mutual funds 1.00%
Equities/ETFs 1.50%
Upon signing an advisory contract with the firm, the client is given a 5 day “free
look” period during which he may opt out of the contract without cost. Initially, a client
with a new account is offered an estimated level fee based upon the maximum fee
schedule and the account’s anticipated asset allocation; however, in early January of
every year, the firm reviews each account’s current asset allocation as of December 31
and computes a new level fee. For those who have been clients for over a quarter prior,
this new level fee is established for the year. For those accounts opened during the
fourth quarter, this new level fee will be applied on April 1. The purpose of this re-
leveling of fees is to adjust fairly the fees charged to clients. For example, a younger
client might have more assets in equities and stock mutual funds, which are subject to
higher fees, but as a client aged and became more conservative, he might anticipate
having more assets in fixed income; hence, his fee would be priced lower through
reallocations to his portfolio.
A new account is billed from the opening date to the remainder of the existing
quarter and the next full quarter. After this inception period, accounts are billed
quarterly on the first business day of the first month in each calendar quarter. While
fees are generally deducted from the client’s assets, the client may request to be billed
and pay the fees from outside sources.
Advisory fees are intended to replace any transaction sales charges due to the
purchase or sale of equities, exchange traded funds, or mutual funds; however, the client
is subject to any short-term trading costs associated with selling his mutual fund within
the period described in the fund prospectus. Certain 401k accounts may be exempt
from short-term trading fees, and participants with self-directed 401k accounts may
have to pay all transaction charges due to the purchase or sale of equities and exchange
traded funds; participants should check with their Plan Administrator or Armada
Advisors to determine if this applies to their plan.
Advisory fees may be negotiable based upon a number of factors, including but
not limited to client type, asset class, pre-existing relationship, portfolio complexity,
account size, or other special circumstances or requirements. Related accounts may be
aggregated for fee calculation purposes.
Because Armada Advisors is unaffiliated with any brokerage firm, it cannot
receive any commissions, mark-ups, asset based sales charges, 12(b)-1 fees, or other
service fees from the sale of money markets, certificates of deposit, equities, bonds,
exchange traded funds, or mutual funds. It does receive commissions relating to the
sale of insurance products--namely life insurance—for policies that were sold prior to
firm’s exit of new insurance business after March 31, 2014.
A client or Armada Advisors may terminate its agreement at any time on receipt
of written notice. No additional advisory fees will be assessed; however, no refund is
offered on previously billed fees unless the client is within the “free look” period.
For corporate retirement plan consulting, investment consulting, and general
financial planning, Armada Advisors charges up to $400/hour (Wesley) and $175/hour
(Trevor). Clerical rates are at $90/hour. Clients are informed in advance about the
scope, level of work, and estimated time involved. Bills are promptly issued following
the work and expected to be paid timely. |
| Account Minimums and Types of Clients — Form ADV Part 2A (2/17/2026) [Brochure] |
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TYPES OF CLIENTS
Armada Advisors generally provides investment advice to individuals and
corporations. The minimum account size is $100,000. This may be waived due to asset
type, pre-existing relationship, portfolio simplicity, or account aggregation.
If Wesley Odom, the firm’s principal, is performing the duties of a trustee, that
fee generally is a maximum of 1.5%/annum. Other direct expenses may include taxes,
accountants, attorneys, care providers, other maintenance. Additional non-advisory
services from Wesley Odom and his staff may be assessed based upon hourly rates of
$400/hour for Wesley , $175 for Trevor, and $90/hour for clerical work. A detailed
report will be provided to the beneficiaries or grantors annually.
METHODS OF ANALYSIS, INVESTMENT STRATEGIES,
AND RISK OF LOSS
Armada Advisors uses a variety of methods to evaluate equity securities. Often,
we will employ a “bottom up” investment style approach, which means that we look at
the fundamentals surrounding an investment and evaluate whether the price and return
justify the risks. As a result of this approach, we have a value bias. As a guide, we use
the teachings of Benjamin Graham, who is known as the founder of the “value” school of
investing. We also use a proprietary relative valuation model and earnings momentum
model to ascertain risks and calculate valuations for stocks. Additionally, we analyze
sectors and score the stocks in those sectors based upon a proprietary model that rates
stocks upon consistent drivers that have enhanced value. Once securities are evaluated
to have exceeded their target prices, drivers have diminished compared to peers, or the
fundamentals have deteriorated thus creating too much uncertainty, then the
investments are sold. Also, a security may be sold if a better opportunity presents itself.
CDs and Bonds typically are held to maturity, but occasionally our process
prompts us to liquidate them early.
Our investment strategy is client focused. A client with a 1 - 1.5 year time horizon
will be invested differently than someone with a medium or longer time horizons.
Someone desiring income will have a different portfolio than one who seeks growth.
We favor individual bonds over bond mutual funds because mutual funds cannot
offer a specified maturity date. Other important factors are the portfolio’s size, current
economic conditions, and objectives of the client may make utilizing individual bonds
versus a bond mutual fund. Securities with the lowest investment grade ratings are
considered to have speculative characteristics. Bonds that are unrated may be
considered to be equivalent to below investment grade unless research suggests
otherwise. On balance, bonds that are below investment grade are considered
predominately speculative with respect to the issuer’s capacity to pay interest and repay
principal according to the terms of the obligation, and carry greater investment risk,
including the possibility of default and bankruptcy. They are likely to be less marketable
and more adversely affected by economic downturns than higher quality bonds. Bonds
have varying levels of sensitivity to changes in interest rates. Generally, the price of a
debt security can fall when interest rates rise and can rise when interest rates fall.
Bonds with longer maturities can be more sensitive to interest rate changes. In other
words, the longer the maturity of a security, the greater the impact a change in interest
rates could have on the bond’s price. In addition, short-term and long-term interest
rates do not necessarily move in the same amount or the same direction. After
evaluating all these above characteristics, we invest in bonds with maturities in various
years and ratings.
We favor value and growth styled analysis. Individual equities and exchange
traded funds are recommended based upon the client’s objectives, risk tolerance, and
time horizon. So are mutual funds or separately managed accounts. Investing at what
may appear to be “undervalued” is no guarantee that the purchased assets will not be
trading at even more “undervalued” levels at a time of sale. We open our investment
universe to large, medium, and small-size companies. Historically, medium and small-
size companies have been more volatile in price than larger companies. We seldom
invest into foreign securities directly because these involve certain inherent risks that
are different from those of domestic securities, including political or economic
instability of the issuer or the country of issue, changes in foreign currency and
exchange rates, and the possibility of adverse changes in investment or exchange control
regulations. Instead, we prefer to purchase the American Depository Receipt (ADR) or
recommend money managers of mutual funds or separately managed accounts for
international investing.
While preservation of capital is something we take seriously, investing involves
risk. Inflation and the devaluation of the dollar primarily hurts fixed assets like money
markets, CDs, and bonds. Deteriorating fundamentals generally hurt all securities.
Rapid swings in the markets affect the pricing of securities and hence the value of the
underlying investments. Diversification in securities and asset classes minimizes the
... |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 279 | 54.9 |
| (b) Individuals (high net worth individuals) | 44 | 81.1 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 1.2 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.7 |
| (n) Other | 0 | 52.4 |
| Total | 692 | 190.3 |
| By Discretionary | ||
| Discretionary | 654 | 174.2 |
| Non-Discretionary | 38 | 16.1 |
| Total | 692 | 190.3 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 190.3 | |
| Total | 692 | 190.3 |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.0B |
| Clients | 1 |
| Serves | Institutional, Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
DRH Investments Inc
✚
|
CA | 191.0 M |
|
D & G Advisory Group LLC
✚
|
190.9 M | |
|
Meyer Capital Management LLC
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OH | 190.8 M |
|
LFG Wealth Partners LLC
✚
|
KY | 190.7 M |
|
Masus Financial Group Ltd
✚
|
IL | 190.6 M |
|
Bluestone Private Wealth LLC
✚
|
OH | 190.4 M |
|
Silicon Beach Wealth LLC
✚
|
CA | 190.1 M |
|
Three Sixty Wealth Management LLC
✚
|
IL | 190.1 M |
|
Harbour Financial Resources Ltd
✚
|
IL | 189.8 M |
|
Calvert Wealth Management Inc
✚
|
MD | 189.6 M |