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| Cassaday & Co Wealth Management LLC
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| CRD # | 317672 |
| SEC # | 801-122868 |
| CIK # | 0001963612 |
| AUM | 7,138.8 M (2026-03-09) |
| Employees | 97 (33% Investors, 41% Brokers) |
| Fees | |
| Minimum | |
| Phone | 703-506-8200 |
| Address | 8180 Greensboro Drive Mclean, VA 22102 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook] |
| Total AUM ($B) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/4/2026) [Brochure] |
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Item 5 - Fees and Compensation Investment Management Services The Cassaday and Company investment advisory fees are charged quarterly, in arrears, and are based upon the value of a client's assets under management (AUM). Our fees range between .50 - 1.50% and are calculated on the Average Daily balance (ADB) of the managed portfolio during the prior quarter. Our fees are based on the market value of your assets under our management, including cash, accrued interest, accrued dividends, and securities purchased on margin. New client's fees will be prorated for the first quarter based upon the dates the assets are received into the account. Clients with assets under management at Cassaday and Company will be subject to a minimum annual fee of $6,000. In certain circumstances, the minimum fee may be negotiated. Our fees are negotiable based on factors including, but not limited to the amount of assets under management, account composition, anticipated client needs, the professional(s) rendering the service(s), family and friend discounts, and the outcome of the negotiations with the client. Due to these factors, clients of similar asset levels could pay different fees. Upon termination of any account, any prepaid, unearned fees will be promptly refunded, and any earned, unpaid fees will be due and payable. Legacy clients of Cassaday and Company will receive the fee rate in effect as of the date of their latest Advisory Agreement. Clients should consult their Advisory Agreement for detailed information about the fee rate that applies to them. Cassaday & Company's fees are exclusive of brokerage commissions, transaction fees, and other related costs and expenses which shall be incurred by the client. Clients may incur certain charges imposed by custodians, brokers, third party investment advisers and other third parties. Such fees may include, but may not be limited to: fees charged by managers, custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. Mutual funds and exchange traded funds also charge internal management fees, which are disclosed in a fund's prospectus. Such charges, fees and commissions are exclusive of and in addition to Cassaday & Company's fee. The Firm will not receive any portion of these commissions, fees, and costs. We offer clients the option of obtaining certain financial solutions from unaffiliated third-party financial institutions through UPTIQ Treasury & Credit Solutions, LLC (together with UPTIQ, Inc. and its affiliates, “UPTIQ”). Focus Financial Partners, LLC (“Focus”) is a minority investor in UPTIQ, Inc. UPTIQ is compensated by sharing in the revenue earned by such third-party financial institutions for serving our clients. Although the revenue paid to UPTIQ benefits UPTIQ, Inc.’s investors, including Focus, our parent company, no Focus affiliate will receive any compensation from UPTIQ that is attributable to our clients’ transactions. Further information on this conflict of interest is available in Item 10 of this Brochure. For securities- backed lines of credit (“SBLOCs”) made to our clients, UPTIQ will share with FSH up to 75% of all revenue it receives from such third-party financial institutions. For other loans (except residential mortgage loans) made to our clients, UPTIQ will share with FSH up to 25% of all revenue it receives from such third-party financial institutions. For cash management products and services provided to our clients, UPTIQ will share with FSH up to 33% of all revenue it receives from the third-party financial institutions and other intermediaries that provide administrative and settlement services in connection with this program. Although the amount of these revenue-sharing payments to FSH is not charged directly in the calculation of the interest rate paid by clients on credit solutions facilitated by UPTIQ or the yield earned by clients on cash management solutions facilitated by UPTIQ, the compensation earned by UPTIQ is an expense of the third-party financial institutions that informs the interest rate paid by clients on credit solutions and the yield earned by clients on cash management solutions. Further information on this conflict of interest is available in Item 10 of this Brochure. We help our clients obtain certain insurance solutions by introducing clients to our affiliate, Focus Risk Solutions, LLC (“FRS”), a wholly owned subsidiary of our parent company, Focus Financial Partners, LLC. FRS assists our clients with regulated insurance sales activity by advising our clients on insurance matters and placing insurance products for them and/or referring our clients to certain third-party insurance brokers (the “Brokers”), with whom FRS has agreements, which either separately or together with FRS place insurance products for them. If FRS places an insurance product or refers one of our clients to a Broker and there is a subsequent purchase of insurance through the Broker, then FRS will receive a portion of the upfront and/or ongoing commissions associated with the sale by the insurance carrier with which the policy was placed. The amount of revenue earned by FRS for the sale of these insurance products will vary over time in response to market conditions and will also differ based on the type of insurance product sold and which Broker placed the policy. The amount of insurance commission revenue earned by FRS is considered for purposes of determining the amount of additional compensation that certain of our financial professionals are entitled to receive. Additionally, in exchange for allowing certain of the Brokers to participate in the FRS platform and, thereby, to offer their services to our clients and certain of our affiliates’ clients, FRS receives periodic fees (the “Platform Fees”) from ... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/4/2026) [Brochure] |
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Item 7 - Types of Clients Cassaday & Company provides portfolio management services to individuals, high net worth individuals, corporate pension and profit-sharing plans. Our typical client size is $1 million per family. |
| Sector | Form 13F Holdings | Value ($B) |
|---|---|---|
| World Currency Gold Trust | 0.3 | |
| Barclays Bank PLC | 0.1 | |
| Global MOFY Metaverse Ltd | 0.1 | |
| Apple Inc | 0.1 | |
| Nvidia Corp | 0.0 | |
| Microsoft Corp | 0.0 | |
| Marriott International Inc /MD/ | 0.0 | |
| Amazon Com Inc | 0.0 | |
| PepsiCo Inc | 0.0 | |
| Visa Inc | 0.0 |
| Holdings by Sector ($B) |
|---|
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 1,125 | 0.3 |
| (b) Individuals (high net worth individuals) | 2,017 | 6.7 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 34 | 0.0 |
| (h) Charitable organizations | 80 | 0.1 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 11 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 3,267 | 7.1 |
| By Discretionary | ||
| Discretionary | 3,267 | 7.1 |
| Non-Discretionary | 0 | 0.0 |
| Total | 3,267 | 7.1 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 7.1 | |
| Total | 3,267 | 7.1 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001963612] |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional, Retail |
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