Cetera Advisors LLC

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Cetera Advisors LLC
CRD #10299
SEC #801-33020
CIK #0001534400
AUM
Employees 1,047 (90% Investors, 99% Brokers)
Fees
Minimum
Phone800-929-3485
Address5299 Dtc Blvd
Greenwood Village, CO 80111
Source [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook]
Total AUM ($B)
25201510502001200920172025
Fees and Compensation — Form ADV Part 2A (3/28/2024) [Brochure]
ITEM 5 – FEES AND COMPENSATION
The Firm and/or your Advisor are compensated in several ways. We want to ensure that you understand how we, as a Firm, and our
Advisors are compensated, as well as the other costs associated with your account. Here are a few important facts about the fees and
costs associated with your account:

Cetera will typically earn compensation for managing these accounts by charging you an advisory fee. This fee is called an “assets under
management” (AUM) fee. Essentially, this means that on a quarterly basis, we will charge you a fee that is calculated as a percentage of
the market value of the assets held within your advisory account.

Fees associated with the wrap programs sponsored by our firm and co-sponsored by related firms are described in the appropriate
program’s Appendix 1 wrap brochure as described in Item 4.

Advisory Fee Schedules
 Prime Fee Schedule
 Account Size                            Maximum Annual Fee
 First $0 – $250,000                     2.75%
 Next $250,001 – $500,000                2.50%
 Next $500,001 – $1,000,000              2.00%
 Next $1,000,001 – $2,500,000            1.75%
 Next $2,500,001 – $5,000,000            1.50%
 Next $5,000,001 – Over                  1.25%

In addition to the AUM fee, if you close a Prime Account within the first year, you will pay a separate administrative fee of $200. Although
you do not pay a transactions charge for the purchase and sale of securities in a Prime account, you should be aware your Advisor pays
us transaction costs for those transactions. Because your Advisor pays the transaction costs in a Prime Account, there is a conflict of
interest as the Advisor has an incentive to recommend fewer transactions in an account than may have been made if the Advisor was
not subject to these costs. Clients should understand that the cost to your Advisor for transactions is a factor that your Advisor considers
when deciding which securities to select and how frequently to place transactions in a Prime account.

 Preferred Fee Schedule
 Account Size                            Maximum Annual Fee
 First $0 – $250,000                     2.50%
 Next $250,001 – $500,000                2.25%
 Next $500,001 – $1,000,000              1.75%
 Next $1,000,001 – $2,500,000            1.50%
 Next $2,500,001 – $5,000,000            1.25%
 Next $5,000,001 – Over                  1.00%

You will also be responsible for any transaction costs associated with purchasing securities in a Preferred Account. Your executed
advisory services agreement lists the transaction costs associated with your account. With the exception of ERISA accounts, we mark
up the transaction costs that our clearing firm charges us as well as those that are not charged to us (“$0-based Pershing charges”),
which is a source of additional revenue. The more transactions a client enters into, the more compensation the Firm receives. The Firms’
transaction charges in non-ERISA accounts represent a conflict of interest due to the fact that we have a financial incentive to establish a
Preferred Account because of the additional revenue we receive. This compensation, however, is retained by the Firm and is not shared
with your Advisor, so your Advisor does not have a financial incentive to recommend that you open a Preferred Account or engage in
frequent transactions.

In addition to the assets under management fee, if you close a Preferred Account within the first year, you will pay a separate administration
fee of $200.

                                                                 Page 16 of 41                                      © 2011 Cetera Advisors LLC
                                                                                                              23-0225 CA ADV PART 2A 11/23

 Premier Fee Schedule
 Account Size                            Maximum Annual Fee
 First $0 – $250,000                     2.75%
 Next $250,001 – $500,000                2.50%
 Next $500,001 – $1,000,000              2.00%
 Next $1,000,001 – $2,500,000            1.75%
 Next $2,500,001 – $5,000,000            1.50%
 Next $5,000,001 – Over                  1.25%

In addition to the AUM fee, if you close a Premier Account within the first year, you will pay a separate administration fee of $200.

Advisor Select Fee Schedule
While fees are negotiable, the maximum fee allowable is 3.00%.

You will also be responsible for any transaction costs associated with purchasing securities in an Advisor Select Account.

With the exception of ERISA accounts, we mark up the transaction costs that our clearing firm charges us as well those that are not
charged to us (“$0-based Pershing charges”), which is a source of additional revenue. The more transactions a client enters into, the more
compensation the Firm receives. The Firms’ transaction charges in non-ERISA accounts represent a conflict of interest due to the fact that
we have a financial incentive to establish an Advisor Select Account because of the additional revenue we receive.

Please refer to your executed advisory services agreement for the transaction costs associated with your account.

Transaction costs are the costs associated with purchasing or selling securities.

In the Advisor Select Program, any transaction charges are paid by you. Alternatively, Advisor Select may be offered as a wrap fee
program wherein your Advisor agrees to pay any transaction program fees. Your Advisor has an incentive to open a non-wrap fee
program version of Advisor Select based on high expected or anticipated trading volume in order to maximize their investment advisory
compensation. For both versions of Advisor Select, other brokerage account fees will be charged when applicable.

In addition to the asset-based fee in the non-wrap fee program version of Advisor Select, you will also be charged the following fees for
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/28/2024) [Brochure]
ITEM 7 – TYPES OF CLIENTS
The Firm generally provides advisory services to individuals, tax-qualified retirement plans, and other institutions.

Our advisory accounts may require a minimum opening deposit. Depending on the specific program, the opening deposit may vary
between $25,000 and $250,000. The minimum account opening balance required for each program is described in more detail in Item 4
of this brochure.
AUM Breakdown Accounts AUM ($B)
By Client Type
(a) Individuals (other than high net worth individuals) 65,550 9.7
(b) Individuals (high net worth individuals) 23,348 10.7
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 134 0.3
(h) Charitable organizations 294 0.2
(i) State or municipal government entities 8 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 415 0.3
(n) Other 0 0.0
Total 90,646 21.2
By Discretionary
Discretionary 79,397 18.1
Non-Discretionary 11,249 3.1
Total 90,646 21.2
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 21.2
Total 90,646 21.2
EDGAR Form CIK 2011 - 2026
13F-HR [0001534400]
Firm Profile (Form ADV)
Discretionary AUM$4.2B
Clients3,833
ServesInstitutional, Retail, Research
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