Types of Clients
Cloud Capital provides individualized account services to individuals, pension and profit-sharing plans, and
other entities. Cloud Capital may also provide advisory services to collective funds and registered investment
companies. See additional information below under “Other Financial Industry Activities and Affiliations”.
While Cloud Capital may make exceptions, the minimum portfolio value eligible for services is generally
$1,000,000.
Methods of Analysis, Investment Strategies and Risk of Loss
Method of Analysis and Investment Strategies.
Cloud Capital generally selects individual stocks, mutual funds and ETFs for client accounts. In making selections
of individual stocks for client portfolios, Cloud Capital may use any of the following strategies and methods of
analysis:
Enhanced Indexing – purchasing all or most of the constituents in a given benchmark index, but in different
percentage allocations than the index in an attempt to create added return or lower risk.
Fundamental Analysis – involves review of the business and financial information about an issuer. Without
limitation, the following factors generally will be considered:
• Financial strength ratios;
• Price-to-earnings ratios;
• Dividend yields; and
• Growth rate-to-price earnings ratios.
Technical Analysis – involves studying past price patterns and trends in the financial markets to predict the
direction of both the overall market and specific stocks.
In addition to the foregoing investment strategies, Cloud Capital may design investment strategies for individual
advisory accounts based on the investment objectives, risk tolerance and financial circumstances of the individual
client.
Risk of Loss.
While Cloud Capital actively manages client portfolios in an effort to achieve returns and reduce risk of loss, all
investment portfolios are subject to risks. Accordingly, there can be no assurance that client investment portfolios
will able to fully meet their investment objectives and goals, or that investments will not lose money.
Below is a description of several of the principal risks that client portfolios face.
• Management Risks. While Cloud Capital manages client portfolios based on Cloud Capital’s experience,
research and proprietary methods, the value of client portfolios will change daily based on the performance
of the underlying mutual funds and other securities in which they are invested. Accordingly, client
portfolios are subject to the risk that Cloud Capital allocates assets to asset classes that are adversely
affected by unanticipated market movements, and the risk that Cloud Capital’s specific investment choices
could underperform their relevant indexes.
• Economic Conditions. Changes in economic conditions, including, for example, interest rates, inflation
rates, employment conditions, competition, technological developments, political and diplomatic events
and trends, and tax laws may adversely affect the business prospects or perceived prospects of companies.
While Cloud Capital performs due diligence on the companies in which it invests, economic conditions
are not within the control of Cloud Capital and no assurances can be given that Cloud Capital will
anticipate adverse developments.
• Lack of Diversification. Cloud Capital client portfolios may not have a diversified portfolio of investments
at any given time. While investing large amounts of assets in a very small number of companies or
industries or types of investments from time to time will be easier for Cloud Capital to monitor the
investment portfolios, a substantial loss with respect to any particular investment in an undiversified
portfolio will have a substantial negative impact on the aggregate value of the portfolio.
• Equity Securities. Cloud Capital will invest portions of client portfolios into domestic and international
equity securities. Investments in stocks and other equity securities are subject to the risks of declines in
these equity markets.
• Sector Concentration. Sector risk is the possibility that securities within the same group of industries will
decline in price due to sector-specific market or economic developments. If Cloud Capital invests client
portfolios more heavily in a particular sector, the value of its shares may be sensitive to factors and
economic risks that specifically affect that sector. As a result, the value of the portfolio may fluctuate
more widely than the value of a portfolio invested in a broader range of industries.
• Foreign Securities. While foreign investments are important to the diversification of client investment
portfolios, foreign investments are subject to political or stability risks not generally found in the United
States, such as nationalization, confiscation without fair compensation, political or social instability and
war. Foreign securities also involve currency risks, market risks relative to their applicable countries, and
risks related to less regulation and reporting than is required for U.S. investors. Additionally, foreign
banks and securities depositories that hold securities and cash for client portfolios may have limited or
no regulatory oversight over their operations, and the laws of certain countries may limit Cloud Capital’s
ability to recover these assets if one of these institutions, or any of their agents, goes bankrupt.