Deep Field Asset Management LLC

-

Assets, Funds, Holdings

Home | Sign Up | Log In
New Features
Latest Fund Raises
Related People
Fund Service Providers
Startup & Company Raises
List of Funds
Boston Firms
Boston Hedge Funds
Cornell Alumni Firms
CalPERS Portfolio
NYSCRF Portfolio
User Guide
Regulatory AUM vs AUM
LP Portfolios
Related Firms
Build a Portfolio
Comprehensive Search
Keyboard
Deep Field Asset Management LLC
CRD #175184
SEC #801-119157
CIK #0001675187
AUM
Employees 5 (40% Investors, 0% Brokers)
Fees
Minimum
Phone310-456-1000
Address9355 Wilshire Blvd
Beverly Hills, CA 90210
Source [IAPD] [EDGAR] [Website] [LinkedIn]
Total AUM ($M)
2502001501005002011201620212026
Fees and Compensation — Form ADV Part 2A (3/30/2023) [Brochure]
ITEM 5 – FEES AND COMPENSATION
    A. Advisory Fees and Compensation

Management Fees

    •   Pooled Investment Vehicles: With the exclusion of Deep Field Fermi Fund, LLC (“Fermi”), DFAM
        receives a management fee (the “Management Fee”) from the applicable Fund on the first day of
        each quarter in advance equal to 0.375% (approximately 1.50% on an annual basis) of each
        Investor’s total capital account balance as of the first day of such quarter. The Management Fee is
        normally paid by deduction from an Investor’s capital account. The Management Fee is prorated
        for interests held for less than a full quarter. Management Fees can vary amongst Fund share classes
        and any other future Fund, as outlined within the applicable Governing Documents.

    •   In the case of Fermi, DFAM typically receives a one-time Management Fee of 1% of the initial
        investment at the time of investment. The Management Fee is normally paid by deduction from an
        Investor’s capital account.

        It is critical that Investors refer to the relevant Governing Documents for a complete understanding
        of fees and expenses they will bear through participation in a DFAM Fund. The information
        contained herein is a summary only and is qualified in its entirety by such documents.

    •   Separate Accounts: Separate account clients will generally charged Management Fees based on the
        amount of assets managed by DFAM, subject to the terms of the relevant Investment Management
        Agreement. Management Fees can be individually negotiated with DFAM. The Management Fee
        is normally paid by deduction from a separate account client’s account. Separate account clients
        will be responsible for payment of their prorated fees through the date of termination and refunded
        to the extent any such fees are paid in advance.

Performance-Based Allocation and Fees

Typically, for Funds that pursue a Public Equities Strategy, on December 31 of each year, Funds allocate
to the General Partner a performance-based allocation or fee (the “Performance Fee”) equal to 20% of the
appreciation of the Investor’s capital account during the year. The Performance Fee is made only if, and to
the extent that, the net capital appreciation of a Limited Partner’s capital account for the year exceeds any
net capital depreciation in the capital account (reduced pro rata for any withdrawals) accumulated in prior
years (i.e., a “high water mark”).

DFAM can be allocated Performance Fees with regard to unrealized appreciation as well as realized gains
in the Investor’s capital accounts, with the exception that Performance Fees are not recognized with respect
to Special Securities (discussed below) until such time as they are no longer designated Special Securities.
If an Investor withdraws all or a portion of its capital account on a date other than December 31, the
Performance Fees will be charged on the amount withdrawn for the period from the prior January 1 to the
date of withdrawal and any unearned Management Fee will be refunded to the Investor.

For Funds that pursue a Private Equity or other strategy, DFAM is allocated a performance-based allocation
(“Carried Interest”) based upon the cash, securities and other property (“Investment Proceeds”) distributed
to the members of the Fund. Typically, Investment Proceeds are first distributed to members based upon
their aggregate capital contributions. Second, Investment Proceeds are distributed to members until each
member has received a prescribed internal rate of return per annum, compounded annually. Then, typically,
the remaining Investment Proceeds are distributed subject to a waterfall as provided in a Fund’s offering or
other organizational documents.

Separate account clients may be charged an annual Performance Fee based on the capital appreciation of
the separate account client’s account during the year Subject to the terms of the relevant Investment
Management Agreement, Performance Fees can be individually negotiated between DFAM and the
separate account client.

Advisory Fee Adjustments

DFAM has the authority to waive some or all of the Management Fee and Performance Fees borne by any
Client or Investor in its sole discretion. DFAM can also on occasion pay or redirect a portion of its
Management Fee and/or Performance Fee attributable to a Client or Investor’s interest to persons who have
introduced such Client or Investor.

Adjustments to the advisory fees charged to separate account clients must be individually negotiated
between them and DFAM.

Management Fee and Performance Allocation on Special Securities in the Funds

For certain Funds, DFAM will receive a Management Fee with respect to Special Securities (as defined
within the Fund’s Governing Documents). If, after giving effect to a withdrawal, a Limited Partner only
has an interest in Special Securities, the Management Fees with respect to such Special Securities will be
assessed against holdbacks, reserves or proceeds from any realization or deemed realization of the Special
Securities.

DFAM will receive a Performance Fee with respect to Special Securities of the Funds, although DFAM
will not receive a Performance Fee with respect to a Special Security until such Special Security has been
liquidated, distributed in kind or DFAM determines that it will no longer be characterized as a Special
Security.

    B. Payment of Advisory Fees

As described above, with the exclusion of Fermi, Fund Management Fees are charged quarterly, in advance
of the calendar quarter. For Fermi, Management Fees are charged once at the time of investment. The
Performance Fees are charged on an annual basis, subject to a high-water mark. Any potential adjustments,
reductions, or prorations of such advisory fees are outlined within the applicable Governing Documents.
Certain affiliated persons of DFAM are generally not subject to such advisory fees.
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/30/2023) [Brochure]
ITEM 7 – TYPES OF CLIENTS
DFAM provides investment advisory services to private pooled-investment vehicles intended for
sophisticated investors and institutional investors. Investors admitted into a Fund must also meet certain
eligibility requirements which generally require qualifying as an “accredited investor” as defined in Rule
501 under Regulation D under the Securities Act, as amended, and a “qualified client” as set forth in Rule
205-3 under the Advisers Act. Investors also need to meet additional requirements set forth in the
subscription agreements for a relevant Fund.

Initial and additional subscription minimums are outlined within each Fund’s Governing Documents.

DFAM offers investment advisory services to separate account clients that could include individuals, trusts,
foundations, endowments, charitable organizations, corporations or other businesses, pensions, and profit
sharing plans. As a minimum for providing financial services, DFAM generally requires that separate
account clients offer $10,000,000 in investable assets, though DFAM will make exceptions depending on
the facts and circumstances.
Sector Form 13F Holdings Value ($M)
Onespaworld Holdings Ltd 16.7
Boot Barn Holdings Inc 14.6
Ritchie Bros Auctioneers Inc 10.1
Planet Fitness Inc 4.6
Funko Inc 4.2
Applied Blockchain Inc 3.1
Capitol Acquisition Corp II 1.8
 
 
 
 
Holdings by Sector ($M)
4003202401608002017201920212024
Type Form D Funds Date Sold AUM
PE Deep Field Safety Fund LLC 2024-03-26 10.5 M
PE Deep Field Wright Fund LLC 2024-03-26 12.3 M
PE Deep Field Fermi Fund LLC 2022-03-31 7.5 M
RE Deep Texas LLC 2021-03-30 4.1 M
HF Deep Field Galileo Fund LP [2018-03-28] 5.0 M 4.7 M
Filed 2017-04-12 (D) · Exemption 506(c), 3(c), 3(c)(1) · Remaining Indefinite · Duration More than one year · Net Assets Decline to Disclose
HF Deep Field Opportunities Fund LP [2015-03-18] 25.9 M 224.9 M
Filed 2023-04-18 (D/A) · Exemption 506(b), 3(c), 3(c)(1) · Remaining Indefinite · Duration More than one year · Net Assets Decline to Disclose
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 0 0.0
(b) Individuals (high net worth individuals) 0 0.0
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 4 236.4
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 4 236.4
By Discretionary
Discretionary 4 236.4
Non-Discretionary 0 0.0
Total 4 236.4
By Non-United States Persons
Non-United States Persons 26.6
United States Persons 209.9
Total 4 236.4
Form D Directors Role # Filings # Firms 2011 - 2026
Jordan Moelis Director, Executive Officer 7 3
Deep Field Asset Management LLC Executive Officer 3 2
Jeff Farroni Director, Executive Officer 3 2
EDGAR Form CIK 2011 - 2026
13F-HR [0001675187]
Firm Profile (Form ADV)
ServesInstitutional
Fund TypesHedge Fund, Private Equity, Real Estate
LEI549300UQ1C6F63F1X217
Terms | Privacy | Providers | Companies | Guide
tony@aum13f.com