Diversified LLC

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Diversified LLC
CRD #123859
SEC #801-112580
CIK #0001841991, 0000922372, 0001479844
AUM
Employees 32 (69% Investors, 3% Brokers)
Fees
Minimum
Phone302-765-3500
Address3705 Concord Pike
Wilmington, DE 19803
Source [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] [Instagram]
Total AUM ($M)
1600128096064032002009201420192025
Fees and Compensation — Form ADV Part 2A (3/4/2024) [Brochure]
Item 5 Fees and Compensation
Financial Planning Services
Diversified offers two levels of financial planning services, as described in Item 4 above - Platinum Financial
Planning and Gold Financial Planning.

     • Platinum Financial Planning services are offered to those clients who desire an integrated
       comprehensive financial plan, which includes an interactive planning forecast and a cash-flow analysis.
       Diversified will prepare a personalized financial plan, using a web-based platform, with unlimited
       meetings and advice. For these services, Client will pay a one-time fee, depending on the complexity of
       the Client's financial situation. Beginning in year two, Client receives unlimited financial advice and
       planning forecasts in addition to access to Diversified's network of professionals for a flat annual retainer

      fee every year thereafter, based on the complexity of the client's financial situation and the level of
      service provided, paid directly by Client. Diversified, in its sole discretion, always reserves the right to
      lower or waive a financial planning fee. The specific fee to which the client is subject, is detailed in the
      Agreement signed by the client.
    • Gold Financial Planning services are offered to those who do not desire an integrated comprehensive
      financial plan, which includes an interactive planning forecast and a cash-flow analysis but do desire a
      comprehensive review of their entire financial situation. For these services, Client will pay a one-time
      fee, depending on the complexity of the Client's financial situation. Beginning in year two, Client
      receives unlimited financial advice and access to Diversified's network of professionals for a flat annual
      retainer fee every year thereafter, depending on the complexity of the Client's financial situation and the
      level of on-going service provided, paid directly by Client. Diversified, in its sole discretion, always
      reserves the right to lower or waive a financial planning fee.

Elite Services
Fees for Elite bundle services will be specified in the Elite Services Agreement a client signs with Diversified,
and will be billed on a flat-fee or assets under management basis, or a combination of the two as specified in the
agreement. If a client elects estate planning services, Diversified's fee includes the cost of the services provided
by the unaffiliated attorney with whom Diversified works. If a client elects tax preparation services, Diversified's
fee includes the cost of the tax preparation services provided by the affiliated accountant with whom Diversified
works. Fees for other third-party service providers engaged as part of the Elite Services Agreement, with the
exception of third-party advisory programs described herein, will also be included in Diversified's fee for Elite
bundled services. Clients are required to engage affiliated and unaffiliated professional service providers
separately and in their sole discretion.

Financial Consulting Services
Financial consulting services fees are charged on an hourly basis, with hourly fees ranging from $250 to $500,
depending on a number of factors, including the nature and complexity of the client's circumstances and upon
mutual agreement with the client. An estimate of the total hours expected to be expended will be provided to the
client at the start of the engagement. Diverisified may collect one-half of the total estimated fee upon execution
of the financial consulting services agreement (if specified in the agreement), with the remaining fee due upon
presentation of a final invoice detailing actual hours expended. At Diversified's sole discretion, the firm may
offset or waive the financial consulting fees to the extent a client engages Diversified for Asset Management
Services.

Asset Management Services
If Diversified provides portfolio management services directly, portfolios are typically custodied at SEI Private
Trust, Scwhab, or Fidelity and Diversified's fees are debited directly from the client accounts. In some cases,
another qualified custodian may be utilized and fees will typically be debited from the account held at such
qualified custodian. Fees for these portfolio management services will be specified on the Agreement signed by
the Client at the time of engagement, and Diversified's annual fee will typically not exceed 1.95% of assets under
management. In some limited cases, fees for portfolio management will include limited financial planning
services in addition to portfolio management, and these fees may exceed 1.95% of a client's assets under
management and will be billed as a percentage of assets under management, or on a flat or fixed-fee basis as
indicated on the advisory agreement. Portfolio management fees for multiple client accounts may be householded
and debited from one account, at the client's direction and as specified on the Investment Advisory Agreement. If
a client engages Diversified to provide portfolio management services to include 401k or other outside account
(held-away) assets, the assets will be included in the overall portfolio to which the asset management fee is
applied and a third-party platform will typically be utilized to faciliate the management of these held-away assets
and the debiting of Diversified's asset management fee. See Item 4 for a description of the services provided to
held-away assets. The Investment Advisory Agreement signed by the client will specify the fee structure to
which the client is subject, the assets to which the fee applies, and the account from which the fees will be
debited. Fees will be debited from the client's account as specified, and normal and customary custodial account

statements will be provided to the client. Clients are responsible for verifying the accuracy of the fee calculation.
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/4/2024) [Brochure]
Item 7 Types of Clients
Diversified provides investment advisory services to individuals, high-net worth individuals, corporations or
other businesses, pension and profit sharing plans, trust, estates, charitable organizations, and a pooled
investment vehicle. Diversified charges a minimum initial financial planning fee of $500.00, which may be
waived or reduced at the sole discretion of Diversified. For purposes of fees based on assets under management,
Diversified may combine account values for all accounts held by a client.
Sector Form 13F Holdings Value ($B)
Rockwell Automation Inc 0.1
Double Eagle Acquisition Corp 0.0
Apple Inc 0.0
Micron Technology Inc 0.0
Amazon Com Inc 0.0
TCW Strategic Income Fund Inc 0.0
Source Capital Inc /DE/ 0.0
Microsoft Corp 0.0
SPDR Gold Trust 0.0
Wisconsin Energy Corp 0.0
Holdings by Sector ($B)
6.04.83.62.41.20.02011201620212027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 967 326.3
(b) Individuals (high net worth individuals) 424 891.7
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 1 31.6
(g) Pension and profit sharing plans 8 28.3
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 3 11.8
(n) Other 0 0.0
Total 4,044 1,289.7
By Discretionary
Discretionary 3,690 1,176.5
Non-Discretionary 354 113.2
Total 4,044 1,289.7
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 1,289.7
Total 4,044 1,289.7
EDGAR Form CIK 2011 - 2026
13F-HR [0000922372]
13F-HR [0001479844]
13F-HR [0001841991]
Firm Profile (Form ADV)
Discretionary AUM$0.2B
ServesInstitutional, Retail
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