First Financial Services LLC

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First Financial Services LLC
CRD #329276
SEC #801-129538
CIK #
AUM 103.2 M (2026-03-31)
Employees 5 (60% Investors, 80% Brokers)
Fees
Minimum
Phone501-666-0302
Address1509 Mart Drive
Little Rock, AR 72202
Source [IAPD] [Website]
Total AUM ($M)
1108866442202010201520212027
Fees and Compensation — Form ADV Part 2A (3/31/2026) [Brochure]
ITEM 5 - FEES AND COMPENSATION
General Fee Information
For its services, First Financial charges an asset-based fee, monthly in arrears, based on the monthly-end
value of a client’s custodial account value. There is no charge for financial planning.

Portfolio Management Services Fees
First Financials’ fees for Portfolio Management Services are based upon a percentage of assets under
management on a case-by-case basis. First Financial determines an appropriate fee structure based on
the size, complexity, security type, investment objectives, and anticipated levels of rebalancing and other
related aspects of the active management nature of the account. In general, fees range from 1.00% to
1.60% The terms and conditions of the fee structure are mutually agreed upon prior to entering into an
advisory agreement. First Financial may, at its discretion, make exceptions to the foregoing or negotiate
special arrangements where First Financial deems it appropriate under the circumstances.

We do not charge advisory fees on the available margin balance for accounts.

Other Compensation
Certain of First Financials’ employees are also insurance agents with ReUnion Associates Inc. ("ReUnion"),
a licensed insurance agency unaffiliated with First Financial. ReUnion and these individuals are entitled to
receive commissions or other remuneration on the sale of insurance products. As such, they effect
insurance transactions and receive separate, yet customary compensation. To protect client interests,
First Financials’ policy is to fully disclose all forms of compensation before any such transaction is
executed. Under no circumstance does the client pay both a commission to these individuals and a
management fee to First Financial on the same pool of assets. In addition, clients are under no obligation
to use ReUnion recommended insurance products and can use any provider they choose. Please see Item
Account Minimums and Types of Clients — Form ADV Part 2A (3/31/2026) [Brochure]
ITEM 7 - TYPES OF CLIENTS
First Financial serves individuals, high net worth individuals, families, retirement plans, trusts, estates,
businesses, charitable organizations, and corporations.
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 51 16.0
(b) Individuals (high net worth individuals) 37 84.0
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 2 2.2
(h) Charitable organizations 1 0.9
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 197 103.2
By Discretionary
Discretionary 197 103.2
Non-Discretionary 0 0.0
Total 197 103.2
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 103.2
Total 197 103.2
Firm Profile (Form ADV)
ServesRetail
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