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| Generate Capital Advisors PB LLC
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| CRD # | 318680 |
| SEC # | 801-128744 |
| CIK # | |
| AUM | 737.2 M (2026-04-28) |
| Employees | 29 (38% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 415-360-3063 |
| Address | 650 Davis St San Francisco, CA 94111 |
| Source | [IAPD] [Website] [Twitter] [LinkedIn] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (4/28/2026) [Brochure] |
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Item 5: Fees and Compensation For its advisory services to the Funds, GCA typically receives a management fee (“Management Fee”). GCA, or a Fund's general partner (the “General Partner”), will also typically be entitled to carried interest. The Adviser is authorized to deduct Management Fees, incentive fees (carried interest), and expenses directly from the Funds. The Governing Documents set forth the full list of terms under which Management Fees will be reduced, offset, or otherwise limited, and consequently investors should expect to bear the full specified Management Fee rate in the Governing Documents until they are reduced in the circumstances specified therein. Additionally, certain Governing Documents permit GCA to waive or agree to reduce the Management Fee or incentive fee attributable to particular investors. The Governing Documents provide that a Fund’s Management Fees will be calculated and charged on a basis that generally is not tied to the Fund’s then-current net asset value. As further specified in the Governing Documents, from the initial closing date of a Fund, Management Fees generally will be charged and calculated based on a formula tied to the amount invested or committed for investment (including, where applicable, a Fund borrowing component (including interest expenses) and the amount of any capitalized supplemental fees or expenses made by the relevant Fund relating to the Fund’s aggregate investment(s) in its investments that have not been fully or partially sold, repaid, redeemed or otherwise disposed of, or written off or written down due to a permanent impairment of value (such investments, “Impaired Value Investments”)). Due to differences in the criteria set forth in their respective Governing Documents, in the event where more than one Fund participates in an investment, there is the possibility that an investment will become an Impaired Value Investment for purposes of one Fund’s Governing Documents but not those of one or more other Funds. Under the Governing Documents, where the fair market value of an investment exceeds the total amount invested or committed for investment relating to such investment, Management Fees will not be calculated based upon such appreciated value, and will instead continue to be calculated based on the total amount invested or committed for investment. Conversely, the Governing Documents do not require Management Fees to be reduced or refunded following the occurrence of a write-down, or decrease (including a significant decrease) in fair value, except in the case of investments meeting the relevant Impaired Value Investment standard under the Governing Documents. As a result, the amount of Management Fees generally will not correspond with fluctuations in the net asset value of individual investments or of a Fund, and will not be reduced in connection with any write downs (whether temporary or permanent), except in the case of Impaired Value Investments. In many circumstances, the Management Fee base will include capitalized transaction-specific fees and expenses of unrealized investments, including certain fees (such as Supplemental Fees) and expenses paid to Service Providers, GCA or its affiliates. Further, Management Fees generally will not be reimbursed or refunded under the Governing Documents in the event of sales, repayments, redemptions, dispositions or write-downs or write-offs that occur partway through the relevant calculation period. The Governing Documents set forth the full list of terms under which Management Fees will be reduced, offset or otherwise be limited, and consequently investors should expect to bear the full specified Management Fee rate in the Governing Documents until they are reduced in the circumstances specified therein. Certain Governing Document may permit GCA to waive or agree to reduce the Management Fee. Certain waived portions of the Management Fee would be treated by the Governing Documents as a deemed capital contribution by the relevant General Partner, which is effectively invested in the relevant Fund on such General Partner’s behalf, and operates to reduce the amount of capital such General Partner would otherwise be required to contribute to the Fund. The limited partners of the Fund would, in such circumstances, be required to make a pro rata contribution according to their respective Commitments to fund any contribution that would otherwise be required of GCA in connection with any such waiver or reduction as described above and, as a result, the exercise of such waiver may result in an acceleration (or delay) of investor capital contributions. Waived or reduced Management Fees are not subject to the Management Fee offsets described above, and the amount of such waived or reduced Management Fees has the potential to be significant. Due to waived or reduced Management Fees by GCA and/or timing of receipt of compensation subject to offsets (as described above), it is possible that Management Fee offsets will not be fully realized by investors in the relevant Fund, resulting in a net additional benefit to GCA. In addition to the Management Fee and incentive fees payable to GCA, each Fund bears certain expenses. As detailed in a Fund’s Governing Documents, a Fund generally bears all fees, costs and expenses incurred in relation to, or in connection with, the establishment of such Fund and the offering of interests to prospective investors. As set forth more fully in the Governing Documents, a Fund also bears all fees, costs, expenses, liabilities and obligations relating to such Fund’s (and its subsidiaries’ and intermediate entities’) activities, investments and business to the extent not reimbursed by a portfolio company or applied to reduce Management Fees, including fees, costs and expenses related to the acquisition, monitoring or disposition of investments or prospective investments, as well as legal, regulatory and compliance, accounting, auditing, and administrative ... |
| Account Minimums and Types of Clients — Form ADV Part 2A (4/28/2026) [Brochure] |
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Item 7: Types of Clients GCA provides investment advice to its Fund clients, and references throughout this Brochure to “clients” and to GCA’s related duties to and practices on behalf of its clients and/or investors should be construed accordingly. The Funds generally comprise investment partnerships or other investment entities formed under U.S. or non-U.S. laws and operated as exempt investment pools under the Investment Company Act of 1940, as amended. The investors participating in the Funds generally include individuals, banks or thrift institutions, insurance companies, other investment entities, university endowments, sovereign wealth funds, family offices, pension and profit-sharing plans, trusts, estates or charitable organizations or other corporations or businesses. The relevant General Partner also generally is permitted to establish Funds that are alternative investment vehicles to permit certain investors to participate in one or more particular investment opportunities in a manner desirable for tax, regulatory or other reasons. Alternative investment vehicle sponsors generally have limited discretion to invest the assets of these vehicles independent of limitations or other procedures set forth in the organizational documents of such vehicles and the Governing Documents of the related Fund. The minimum investment amount by an Investor in a Fund generally ranges from $5,000,000 to $10,000,000. GCA and/or a Fund’s General Partner retains the right to reduce or waive such minimum amount. |
| Type | Form D Funds | Date | Sold | AUM |
|---|---|---|---|---|
| PE | Generate NX Fund I LP | [2025-03-28] | 70.6 M | |
| Filed 2024-05-02 (D) · Exemption 506(b), 3(c), 3(c)(1), 3(c)(7) · Remaining Indefinite · Duration One year or less · Revenue Decline to Disclose | ||||
| PE | Generate PGR Fund I LP | [2025-03-28] | 7.4 M | |
| Filed 2024-04-08 (D) · Exemption 506(b), 3(c), 3(c)(1), 3(c)(7) · Remaining Indefinite · Duration One year or less · Revenue Decline to Disclose | ||||
| PE | GSCF PSG Co-Invest I LP | [2025-03-28] | 169.3 M | |
| Filed 2024-10-31 (D) · Exemption 506(b), 3(c), 3(c)(1), 3(c)(7) · Remaining Indefinite · Duration One year or less · Revenue Decline to Disclose | ||||
| PE | Generate Strategic Credit Fund I-A LP | [2024-01-17] | 240.3 M | 489.9 M |
| Filed 2025-10-30 (D/A) · Exemption 506(b), 3(c), 3(c)(1), 3(c)(7) · Remaining Indefinite · Duration One year or less · Revenue Decline to Disclose | ||||
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 0 | 0.0 |
| (b) Individuals (high net worth individuals) | 0 | 0.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 7 | 737.2 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 7 | 737.2 |
| By Discretionary | ||
| Discretionary | 7 | 737.2 |
| Non-Discretionary | 0 | 0.0 |
| Total | 7 | 737.2 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 737.2 | |
| Total | 7 | 737.2 |
| Form D Directors | Role | # Filings | # Firms | 2011 - 2026 |
|---|---|---|---|---|
| William Sonneborn | Executive Officer | 59 | 5 | |
| Gregory Richards | Executive Officer | 5 | 3 | |
| Robert Gosselink | Executive Officer | 4 | 2 | |
| Katherine Treuer | Executive Officer | 4 | 2 |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional |
| Fund Types | Private Equity |
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