Guideline Inc

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Assets, Funds, Holdings

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Guideline Inc
CRD #281515
SEC #801-106732
CIK #
AUM $7.3 BB (2023-03-31)
Employees 317 (1% Investors, 0% Brokers)
Phone888-228-3491
Address1412 Chapin Avenue
Burlingame, CA 94010
Source [IAPD] [Website] [Twitter] [LinkedIn] [Instagram]
Total AUM ($BB)
7.56.04.53.01.50.02010201420192024
AUM Breakdown Accounts AUM ($BB)
By Client Type
(a) Individuals (other than high net worth individuals) 0 0.0
(b) Individuals (high net worth individuals) 0 0.0
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 27,517 5.8
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 5,175 0.1
Total 32,692 5.9
By Discretionary
Discretionary 21,930 4.2
Non-Discretionary 10,762 1.7
Total 32,692 5.9
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 5.9
Total 32,692 5.9
Comparable Firms State AUM ($BB)
E Trade Capital Management LLC
VA 7.4
Agincourt Capital Management LLC
VA 7.4
Crawford Investment Counsel Inc
GA 7.4
Dolan McEniry Capital Management LLC
IL 7.4
Kornitzer Capital Management Inc
KS 7.3
Fifth Third Securities Inc
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Strategic Capital Allocation Group LLC
MA 7.3
Greenhaven Associates Inc
NY 7.2
CSM Advisors LLC
PA 7.2
Ferguson Wellman Capital Management Inc
OR 7.1
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