Howard Capital Management Inc

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Howard Capital Management Inc
CRD #118070
SEC #801-69763
CIK #0001860501, 0001733173, 0001078658
AUM 8,006.8 M (2026-06-12)
Employees 45 (22% Investors, 11% Brokers)
Fees
Minimum
Phone770-642-4902
Address415 South Broad Street
Alpharetta, GA 30009
Source [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook]
Total AUM ($B)
10.08.06.04.02.00.01999200820172027
Fees and Compensation — Form ADV Part 2A (6/12/2026) [Brochure]
Item 5 Fees and Compensation
Diversified Portfolio Development/Management/Ongoing Monitoring and Private Wealth
Services

Advisory fees are negotiable depending upon your individual facts and circumstances (i.e., size of
account, length of time with our firm, etc.) and at our sole discretion.

The client’s advisory fee is generally payable directly to us, and we share a portion of the total
advisory fee with the client’s primary investment professional. The fee is based on a percentage
of your assets we manage, and the portion of the advisory fee that we retain, after payment to
your primary investment professional, will range up to, but will not exceed, 1.1% of assets under
management. The highest advisory fee rate charged may be higher than the rates charged by
other advisers for comparable services. However, fees shall vary depending upon various
objective and subjective factors, including but not limited to: the amount of assets to be managed;
account composition; the scope and complexity of the engagement; the anticipated number of
meetings and servicing needs; related accounts; future earning capacity; anticipated future
additional assets; the professional(s) rendering the service(s); and negotiations with the client. As
a result of these factors, similarly situated clients could pay different fees, and the services to be
provided by us to any particular client could be available from other advisers at lower fees.

The advisory fee will be based upon the total asset value of the securities under management in
the account. Fees will be charged according to the Advisory Agreement. Your annual advisory fee
is generally billed monthly in advance, calculated as a percent of the value of your account at the
close of the last business day of the previous month. Exceptions to this general practice (e.g.,
granting allowances for quarterly billing or collecting fees in arrears) may be made at our sole

discretion. We will deduct our fee directly from your account through the qualified custodian holding
your funds and securities. We will deduct our advisory fee only when you have given our firm
written authorization permitting the fees to be paid directly from your account. Further, the qualified
custodian will deliver an account statement to you at least quarterly. These account statements
will show all disbursements from your account. It is your responsibility to verify the accuracy of the
fee calculation.

Advisory fees may be negotiable under certain circumstances, at our sole discretion. Depending
on individual arrangements made, fees paid by one client may be higher or lower than fees paid
by another client under similar circumstances.

There may be transaction charges involved with the purchasing or selling of securities which are
separate and distinct from advisory fees paid to our firm.

Termination of Advisory Relationship
You or our firm may terminate these services at any time and for any reason, upon thirty (30) days
written notice to the other party. We will cease assessing our advisory fee upon receipt of your
termination notice, but you will continue to receive our services until the effective date of
termination. Upon notice of termination, we will await further instructions from you as to what steps
you request to liquidate and/or transfer the portfolio and remit the proceeds. Upon instructions
received, we will instruct brokers, dealers, mutual fund sponsors, and others to liquidate and/or
transfer the portfolio and remit proceeds to you. To the extent applicable, we will promptly refund
any unearned advisory or management fees (prorated through the effective date of termination)
following a written request from you to do so. Clients are advised that, because we collect fees on
a monthly basis, require thirty (30) days advance notice of termination, and continue to provide
our services through the thirty (30) day termination period, clients will generally not be owed a
refund. Clients may terminate our services within five (5) business days of signing the Advisory
Agreement without incurring any charges.

Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest,
in mutual funds and exchange traded funds. The fees that you pay to our firm for investment
advisory services are separate and distinct from the fees and expenses charged by mutual funds
or exchange traded funds (described in each fund's prospectus) to their shareholders. These fees
will generally include a management fee and other fund expenses. You may also incur transaction
charges and/or brokerage fees when purchasing or selling securities. These charges and fees are
typically imposed by the broker-dealer or custodian through whom your account transactions are
executed. We do not share in any portion of the brokerage fees/transaction charges imposed by
the broker-dealer or custodian. To fully understand the total cost you will incur, you should review
all the fees charged by mutual funds, exchange traded funds, our firm, and others. For information
on our brokerage practices, please refer to the "Brokerage Practices" section of this brochure.

Please Note: Cash Positions. We believe that cash and cash equivalents are a material
component of a client’s investment allocation. As a result, at any specific point in time, depending
upon perceived or anticipated market conditions/events (there being no guarantee that such
anticipated market conditions/events will occur), we may maintain cash or cash equivalent
positions for defensive, liquidity, or other purposes. All cash and cash equivalent positions (money
markets, etc.) shall be included as part of assets under management for purposes of calculating
the client’s advisory fee, unless otherwise agreed, in writing. Clients are advised that, at any given
time, our advisory fee may exceed the yield earned on cash and cash equivalent holdings.

Self-Directed Brokerage Window
...
Account Minimums and Types of Clients — Form ADV Part 2A (6/12/2026) [Brochure]
Item 7 Types of Clients

We offer investment advisory services to individuals, high net worth, trusts, estates, charitable
organizations, corporations, and other business entities.

In general, we require a minimum asset level of $25,000 to open and maintain an advisory account
and a minimum asset level of $15,000 for our SDBA services or for managing assets held in a
variable annuity. Certain investment allocation models that we utilize may also maintain minimum
asset level requirements, including our Ultra Aggressive model, which requires a minimum asset
level of $500,000.

HCM, in its sole discretion, may reduce or waive its minimum account size requirements, and/or
charge a lesser investment advisory fee based upon certain criteria (i.e. anticipated future earning
capacity, anticipated future additional assets, dollar amount of assets to be managed, related
accounts, account composition, competition, negotiations with client, etc.). Please Note: As result
of the above, similarly situated clients could pay different fees. In addition, similar advisory services
may be available from other investment advisers for similar or lower fees. ANY QUESTIONS: Our
Chief Compliance Officer remains available to address any questions that a client or prospective
client may have regarding advisory fees.
Sector Form 13F Holdings Value ($B)
Nvidia Corp 0.2
Apple Inc 0.1
Alphabet Inc 0.1
Amazon Com Inc 0.1
Palo Alto Networks Inc 0.1
Microsoft Corp 0.1
J P Morgan Chase & Co 0.1
Costco Wholesale Corp /NEW 0.0
Vulcan Materials Co 0.0
Ametek INC/ 0.0
View All
Holdings by Sector ($B)
10.08.06.04.02.00.02011201620212027
Type Form D Funds Date Sold AUM
HF HCM Institutional Equity [2020-10-29] 1.1 M 0.0 M
Offered $1,100,000 · Filed 2019-10-25 (D) · Exemption 506(b) · Minimum $25,000 · Duration One year or less · Revenue Decline to Disclose
AUM Breakdown Accounts AUM ($B)
By Client Type
(a) Individuals (other than high net worth individuals) 9,734 2.5
(b) Individuals (high net worth individuals) 812 1.9
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 7 1.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 6 0.0
(h) Charitable organizations 7 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 18 2.5
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 24 0.0
(n) Other 0 0.0
Total 14,608 8.0
By Discretionary
Discretionary 14,608 8.0
Non-Discretionary 0 0.0
Total 14,608 8.0
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 8.0
Total 14,608 8.0
Form D Directors Role # Filings # Firms 2011 - 2026
Mark Flake Executive Officer 3 2
EDGAR Form CIK 2011 - 2026
13F-HR [0001078658]
13F-HR [0001733173]
13F-HR [0001860501]
Firm Profile (Form ADV)
Discretionary AUM$0.4B
ServesInstitutional, Retail
Fund TypesHedge Fund
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