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| Insights Investments LLC
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| CRD # | 309727 |
| SEC # | 801-119340 |
| CIK # | 0001642058 |
| AUM | 45.8 M (2026-03-11) |
| Employees | 1 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 650-485-0277 |
| Address | 3101 Park Blvd Palo Alto, CA 94306 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] [Instagram] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/11/2026) [Brochure] |
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Item 5: Fees and Compensation
A. Advisory Fees
a. Retail Clients
The Company charges an annual management fee between 0.25% to 2.00% (Advisory Fee) of assets
under management on model portfolios, Thematic portfolios, BlackRock Portfolios and AI Portfolios. Fees
due shall be calculated by multiplying the Advisory Fee (divided by 12) by the monthly initial AUM
balance of the client account. On the other hand, Clients investing in Single Stocks will pay a monthly fee
that is tiered based on AUM balance, with the thousand balance units charged up to a monthly $10 fee
(Advisory Fee). For investments in Single Stocks between $0 to $999, there are no fees. For investments
between $1,000 and $1,999 there will be a charge of $1; between $2,000 and $2,999, there will be a
charge of $2, and so on, up to a maximum cap of $10 per month for AUM balance equal or greater to
$10,000. Except as provided below, the fees due for each calendar month shall be due and payable in
arrears no later than the tenth business day of the immediately following calendar month. The Company
will promptly notify Client of any increase or decrease in the Advisory Fee. An increase in the Advisory
Fee will be effective for the Account starting in the next month that begins at least 30 days after the
Company sends or posts such notice. A reduction in the Advisory Fee will be effective for the Account
starting in the next month following its reduction.
If Client closes the Account, withdraws the entire balance of the Account, or otherwise terminates this
Agreement on any date other than the last business day of the month, Client shall pay any outstanding
aggregate daily fees for the period from the day immediately following the last day of the last calendar
month for which Client has paid, through the effective date of such withdrawal or termination, as of such
effective date.
If, for any reason, the Company shall close and liquidate all the positions held in the Account, Client may
receive the proceeds of the liquidated portion of the Account, and this Agreement shall terminate.
If for any reason there is insufficient cash available in the Account to cover the Company’s fees at the
time they are charged and deducted from the Account, the Company, in its sole discretion, may cause
Securities in the Account to be liquidated to cover its fees.
The Company reserves the right, in its sole discretion, to reduce or waive the Advisory Fee for certain
Client Accounts for any period of time determined by the Company. In addition, Client agrees that the
Company may waive its fees for the Accounts of Clients other than Client, without notice to Client and
without waiving its fees for Client.
b. Institutional Clients of Advisors
Institutional Clients of Advisors associated with new advisory firms to the Company for Advisors platform
typically pay an annualized advisory fee that is tiered based on the aggregate balance of all of their
Advisor’s firm’s client accounts at the Company. That advisory fee currently ranges from 0.25% to 2.0% of
account balances. Negotiated reductions from these fees are available in the Company discretion.
Advisors with clients on this pricing structure typically also pay a fixed monthly fee to the Company.
B. Other Fees
Other than the Advisory Fee described previously, neither the Company nor any of its employees receive
or accept any compensation, direct or indirect, related to investments sold or purchased for client
accounts.
However, due to the nature of the securities or products purchased or sold, clients may also pay other
fees or expenses to third parties. The issuers of securities such as ETFs or other similar financial products
may charge product fees that affect clients. An ETF typically includes embedded expenses and other fees
may include management, brokerage, legal, accounting or custodian fees and brokerage commissions for
the trade of securities. The Company does not benefit directly or indirectly from any such fees. |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/11/2026) [Brochure] |
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Item 7: Types of Clients The Company offers its advisory services to individuals, small companies,pooled investment vehicles and other than investment companies as defined by the Investment Company Act of 1940. The Company has a minimum investment amount of $200 USD. However some brokers may require a higher minimum investment amount in order to open and maintain an account. For certain clients, the Company’s minimum investment amount may be reduced by discounts and other promotions. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Microsoft Corp | 16.9 | ||
| Apple Inc | 12.5 | ||
| Global MOFY Metaverse Ltd | 7.6 | ||
| Amazon Com Inc | 3.3 | ||
| Nvidia Corp | 2.9 | ||
| Costco Wholesale Corp /NEW | 2.6 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 33,896 | 31.8 |
| (b) Individuals (high net worth individuals) | 0 | 0.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 7.2 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 6.8 |
| (n) Other | 0 | 0.0 |
| Total | 33,896 | 45.8 |
| By Discretionary | ||
| Discretionary | 0 | 0.0 |
| Non-Discretionary | 33,896 | 45.8 |
| Total | 33,896 | 45.8 |
| By Non-United States Persons | ||
| Non-United States Persons | 36.2 | |
| United States Persons | 9.6 | |
| Total | 33,896 | 45.8 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001642058] |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Retail |
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