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| Institutional Investment Consulting
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| CRD # | 168705 |
| SEC # | 801-78450 |
| CIK # | |
| AUM | 125.0 M (2026-02-01) |
| Employees | 13 (38% Investors, 38% Brokers) |
| Fees | |
| Minimum | |
| Phone | 248-339-9808 |
| Address | 7 West Square Lake Road Bloomfield Hills, MI 48302 |
| Source | [IAPD] [Website] [LinkedIn] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (2/1/2026) [Brochure] |
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Item 5 Fees and Compensation
A.
RETIREMENT CONSULTING SERVICES
The Registrant offers pension-consulting services, on a non-discretionary or discretionary
fee basis, to defined contribution, defined benefit and non-qualified plans. Generally, the
Registrants’ advisory fees are payable quarterly in advance. However, the Registrant may
also charge its advisory fees quarterly in arrears. The Registrant’s fee for advisory services
is based either on a percentage of assets under advisement or an agreed upon fixed fee.
The Registrant’s investment advisory fee is negotiable at its discretion, depending upon
objective and subjective factors including but not limited to: the amount of assets to be
managed; portfolio composition; the scope and complexity of the engagement; the
anticipated number of meetings and servicing needs; related accounts; future earning
capacity; anticipated future additional assets; the professional(s) rendering the service(s);
prior relationships with the Registrant and/or its representatives, and negotiations with the
client. As a result of these factors, similarly, situated clients could pay different fees, the
services to be provided by the Registrant to any particular client could be available from
other advisers at lower fees, and certain clients may have fees different than those
specifically set forth above.
B. The Registrant does not deduct its advisory fee from client accounts. Instead, should the
client choose to do so, the client may initiate a disbursement from its custodial account to
be directed as payment for the Registrant’s advisory services. In the event that the
Registrant bills the client directly, payment is due upon receipt of the Registrant’s invoice.
As indicated below, the Registrant’s advisory fees are generally payable quarterly in
advance but in some instances may be payable quarterly in arrears. The Registrant quarterly
advisory fee is calculated as a prorated portion of the agreed upon annual fee.
C. Clients may incur, in addition to Registrant’s investment advisory fee, charges imposed by
other professionals engaged by the client and/or certain investment vehicles, including but
not limited to all mutual fund purchases, collective trusts and separately managed accounts
(“SMAs”). All fees paid to the Registrant are separate and distinct from the fees and expenses
charged by mutual funds to their shareholders, collective trusts, SMAs and other similar
investment vehicles. These fees and expenses are described in the investment vehicle’s
prospectus. These fees will generally include a management fee, other expenses, as well as a
possible distribution fee. Also, in the case of a mutual fund, the fund may also impose a sales
charge.
D. The Registrant’s annual investment service fee shall be prorated and paid quarterly. The
Registrant’s advisory fees are generally payable quarterly in advance but in some instances
may be payable quarterly in arrears. The Registrant does not generally require an annual
minimum fee or asset level for investment services. Registrant, in accordance with all
applicable regulations and at its sole discretion, may charge a lesser investment advisory
fee based upon certain criteria (i.e., anticipated future earning capacity, anticipated future
additional assets, dollar amount of assets to receive advisory services, account
composition, negotiations with client, etc.).
The Plan Advisory and Consulting Agreement between the Registrant and the client will
continue until terminated by either party by written notice and/or in accordance with the
terms of the Plan Advisory and Consulting Agreement.
E. Certain of the Registrant’s representatives, in their individual capacities are registered
representatives of LPL Financial (“LPL”), a FINRA member broker-dealer. In the event
the client chooses to purchase a corporate owned life insurance product including a variable
universal insurance product or private placement insurance product, through LPL, LPL will
receive the embedded insurance commissions to effect the transaction, a portion of which
shall be paid to the LPL Registrant’s representatives, as Corporate Owned Life Insurance
Commissions, when applicable. The fees received by LPL may be higher or lower than
those received by other broker-dealers.
Conflict of Interest: The purchase of a Corporate Owned Life Insurance product
from LPL presents a potential conflict of interest, as the receipt of Corporate
Owned Life Insurance Commissions may be different compensation (generally is
higher in the early years 1-5yrs) compared to the other Nonqualified funding
alternatives and therefore could represent an incentive to offer products based on
Corporate Owned Life Insurance Commissions to be received, rather than on a
particular client’s need. No client is under any obligation to purchase any
Corporate Owned Life Insurance products from LPL.
When providing Nonqualified deferred compensation services the Registrant’s
representatives do not receive Corporate Owned Life Insurance Commissions
compensation for advisory services in addition to a fixed NQ advisory fee. Any
commissions will be used to directly offset any Nonqualified Deferred
compensation advisory fees including future year NQ advisory fees. Any
Corporate Owned Life Insurance Commissions received generally result in a
waiver of NQ advisory fees. |
| Account Minimums and Types of Clients — Form ADV Part 2A (2/1/2026) [Brochure] |
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Item 7 Types of Clients
The Registrant’s clients shall include Corporate Cash clients, Company Stock plan clients,
ESOP clients, defined contribution, defined benefit and non-qualified plans. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 0 | 0.0 |
| (b) Individuals (high net worth individuals) | 0 | 0.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 45 | 125.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 4 | 125.0 |
| By Discretionary | ||
| Discretionary | 4 | 125.0 |
| Non-Discretionary | 0 | 0.0 |
| Total | 4 | 125.0 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 125.0 | |
| Total | 4 | 125.0 |
| Firm Profile (Form ADV) | |
|---|---|
| Clients | 45 |
| Serves | Institutional, Research |
| Comparable Firms | State | AUM |
|---|---|---|
|
Jlens
✚
|
NY | 183.3 M |
|
Spear Advisors LLC
✚
|
181.3 M | |
|
Marketdesk Indices LLC
✚
|
151.6 M | |
|
LRH Capital Advising LLC
✚
|
TX | 113.9 M |
|
Applied Quantitative Investments LLC
✚
|
CO | 107.9 M |
|
2Xideas US Inc
✚
|
NY | 79.7 M |
|
Variant Perception LLC
✚
|
NC | 31.9 M |
|
CBIZ Financial Solutions Inc
✚
|
OH | 8.9 M |
|
Ned Davis Research Inc
✚
|
FL | 2.2 M |
|
SAA Advisors Inc
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|
WA |