Kelly III Mortimore Francis

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Kelly III Mortimore Francis
CRD #164618
SEC #802-76874
CIK #
AUM
Employees
Fees
Minimum
Phone504-394-9898
Address32 Yellowstone Drive
New Orleans, LA 70131
Source [IAPD]
Total AUM ($)
1.00.80.60.40.20.02009201420192025
Fees and Compensation — Form ADV Part 2A (1/6/2026) [Brochure]
Fees and Compensation - Item 5

    We charge hourly fees, fixed fees, and fees based on a percentage of assets under management for our advisory services.

    Financial Planning and Consulting Fees

    • Telephone calls from clients and potential clients are free.
    • Meetings with clients and prospective clients are free.
    • Verbal research reports for client inquiries regarding a particular type of security are $55.00/hr., with a mandatory 1/2 hour of
      $27.50 billed to the client.
    • Written research reports for client inquiries regarding a particular type of security are $55.00/hr., with a minimum of one hour.
    • Simple written financial, retirement, or estate plans not requiring outside professional consultations are $250.00. This fee is
      negotiable depending on the Discovery Interview.
    • Simple written plans not requiring outside professional consultations, with money invested in the firm’s selected manager in the
      amount of $30,000 or more, are free.
    • Complex written plans not requiring outside professional consultation are $500.00.
    • Complex written plans requiring outside professional consultations are $500.00, and the outside consultant fee.
    • Complex written plans, requiring outside professional consultation with money invested in the firm’s selected manager in the
      amount of $100,00 or more, are free. Only the outside consulting fee will be assessed to the client.
    • Monitoring client assets is $25.00 for the first account and $10.00 for each additional account annually.
    • For clients wishing multiple advisory services annually, the fee begins at $500.00 annually. The details of the services and the
      annual fee are negotiated prior to the contract signing. An addendum will be added to this contract detailing the services, time the
      services began, and the fee for the services.

    Simple plans are billed and payable at the presentation meeting. Complex plans not requiring outside consultation are payable at
    the presentation meeting. Complex plans with outside consultation require payment in advance to cover outside professional fees. If
    the client cancels the plan, fees will be prorated and any pre-paid, unearned fees will be promptly refunded to the client.

    At our discretion, we may waive a portion of the financial planning fees for clients who engage a recommended third party
    investment adviser or us for investment management services.

Mort Kelly Financial Services, LLC
Form ADV Part 2A Brochure

The client may terminate the advisory agreement within five days of the date of execution without penalty. After the five-day period,
the agreement may be terminated by any of the parties to the agreement by providing thirty (30) days written notice to the other
parties. Upon termination, fees will be prorated and any unearned fees will be refunded to the client. Any fees accrued but not yet
assessed to the account will be assessed prior to the termination of the agreement.

Investment Management Fees
Our fee for management services is based on a fixed fee or a percentage of your assets we manage. The following management
fees are payable annually in advance, based on the value of your account on the last day of the previous billing period. However, if
your annual fee exceeds $1,200, it will be payable semi-annually or quarterly in advance.
                            Account Value                                                 Annual Fixed Fee
                              $1 - $1,000                                                       $25.00
                            $1,001 - $2,500                                                      $35.00
                            $2,501 - $5,000                                                      $50.00
                            $5,001 - $10,000                                                    $100.00

                            Account Value                                                   Annualized Fee
                        $10,001 - $30,000                                                        1.00%
                        $30,000 - $50,000                                                        1.25%
                        $50,001 - $75,000                                                        1.50%
                       $75,001 - $100,000                                                        2.00%
                       $100,001 - $250,000                                                       2.00%

                            Account Value                                                   Annualized Fee
                             First $250,000                                                      2.00%
                        Plus Next $50,000                                                        1.00%
                       Plus Next $200,000                                                        0.75%
                       Plus Next $250,000                                                        0.50%
                       Plus Next $250,000                                                        0.25%

Mort Kelly Financial Services, LLC
Form ADV Part 2A Brochure

**For assets over $1,000,000, the annualized fee is 2.00% on the first million plus 0.10% for the next $4,000,000. For assets over
$5,000,000, the annualized fee is negotiable.

If the advisory agreement is executed at any time other than the first day of the billing period, our fees will apply on a pro rata basis,
which means that the advisory fee is payable in proportion to the number of days in the quarter for which you are a client.

We will invoice you directly or deduct our fee directly from your account through the qualified custodian holding your funds and
securities. We will deduct our advisory fee only when you have given our firm written authorization permitting the fees to be paid
...
Account Minimums and Types of Clients — Form ADV Part 2A (1/6/2026) [Brochure]
Types of Clients - Item 7
We generally offer investment advisory services to individuals. We generally do not require a minimum account size t open and
maintain an advisory account. Clients with at least $10,000 to invest will generally be referred to a third party investment adviser for

Mort Kelly Financial Services, LLC
Form ADV 2A Brochure

the management of those assets. Clients who wish to open an advisory account with a third party investment adviser will e subject
to the minimum account requirements imposed by the third party investment adviser.

                 Methods of Analysis, Investment Strategies and Risk of Loss - Item 8

Mort Kelly Financial Services primarily uses fundamental and technical analysis. Fundamental analysis is a technique that attempts
to determine a security’s value by focusing on underlying factors that affect a company’s actual business and its future prospects.
The term refers to the analysis of the economic well-being of a financial entity as opposed to only its price movements. Technical
analysis is a technique that relies on the assumption that current market data (such as charts of price, volume, and open interest)
can help predict future market trends, at least in the short term. It assumes that market psychology influences trading and can
predict when stocks will rise or fall.

We may use one or more of the following investment strategies when advising you on investments:

•   Long Term Purchases - security held for over a year.
•   Short Term Purchases - securities held for less than a year.

The investment advice provided along with the strategies suggested by Mort Kelly Financial Services will vary depending on each
client’s specific financial situation and goals. This brief statement does not disclose all of the risks and other significant aspects of
investing in financial markets. In light of the risks, you should fully understand the nature of the contractual relationship(s) into which
you are entering and the extent of your exposure to risk. Certain investing strategies may not be suitable for many members of the
public. You should carefully consider whether the strategies employed would be appropriate for you in light of your experiences,
objectives, financial resources, and other relevant circumstances.

                            Investing in securities involves risk of loss that you should be prepared to bear.

Clients should fully understand the nature of the contractual relationship(s) into which they are entering and the extent of their
exposure to risk. Certain investing strategies may not be suitable for many members of the public. You should carefully consider
whether the strategies employed would be appropriate for you in light of your experience, objectives, financial resources and other
relevant circumstances.

General Investment Risk: All investments come with the risk of losing money. Investing involves substantial risks, including
complete possible loss of principal plus other losses and may not be suitable for many members of the public. Investments, unlike
savings and checking accounts at a bank, are not insured by the government to protect against market losses. Different market
instruments carry different types and degrees of risk and you should familiarize yourself with the risks involved in the particular
market instruments in which you intend to invest.

    Mort Kelly Financial Services, LLC
    Form ADV Part 2A

    Loss of Value: There can be no assurance that a specific investment will achieve its investment objectives and past performance
    should not be seen as a guide to future returns. The value of investments and the income derived may fall as well as rise and
    investors may not recoup the original amount invested. Investments may also be affected by any changes in exchange control
    regulation, tax laws, withholding taxes, international, political and economic developments, government, economic, or monetary
    policies.

    Interest Rate Risk: Fixed income securities and funds that invest in bonds and other fixed income securities may fall in value if
    interest rates change. Generally, the prices of debt securities rise when interest rates fall, and their prices fall when interest rates
    rise. Longer-term debt securities are usually more sensitive to interest rate changes.

    Credit Risk: Investments in bonds and other fixed income securities are subject to the risk that the issuer(s) may not make required
    interest payments. An issuer suffering an adverse change in its financial condition could lower the credit quality of a security, leading
    to greater price volatility of the security. A lowering of the credit rating of security may also offset the security’s liquidity, making it
    more difficult to sell. Funds investing in lower quality debt securities are more susceptible to these problems and their value may be
    more volatile. Conversely, a decline in the exchange rate of the currency would adversely affect the value of the security.
AUM Breakdown Accounts AUM ($)
By Client Type
(a) Individuals (other than high net worth individuals) 0 0.0
(b) Individuals (high net worth individuals) 0 0.0
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 0 0.0
By Discretionary
Discretionary 0 0.0
Non-Discretionary 0 0.0
Total 0 0.0
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 0.0
Total 0 0.0
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