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| Matrix Planning Inc
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| CRD # | 110812 |
| SEC # | 801-26943 |
| CIK # | |
| AUM | 121.4 M (2026-04-01) |
| Employees | 4 (25% Investors, 0% Brokers) |
| Phone | 310-399-0457 |
| Address | 3015 Main Street Santa Monica, CA 90405 |
| Source | [IAPD] |
| Total AUM ($M) |
|---|
| Type | Form D Funds | Date | Sold | AUM |
|---|---|---|---|---|
| PE | GOTV Investment Fund C-1 LLC | [2012-03-30] | 0.4 M | 0.0 M |
| Offered $3,100,000 · Filed 2010-01-25 (D) · Exemption 506 · Remaining $2,742,500 · Duration One year or less · Revenue No Revenues | ||||
| PE | GOTV Investment Fund C-7 LLC | [2012-03-30] | 0.8 M | 0.1 M |
| Offered $3,100,000 · Filed 2010-01-25 (D) · Exemption 506 · Remaining $2,325,000 · Duration One year or less · Revenue No Revenues | ||||
| RE | Hudson Valley Ventures LLC | 2012-03-30 | 3.2 M | |
| PE | Mobile Media Ventures II LLC | [2012-03-30] | 4.7 M | 2.0 M |
| Offered $10,000,000 · Filed 2010-01-27 (D/A) · Exemption 506 · Minimum $100,000 · Remaining $5,336,813 · Duration One year or less · Revenue Decline to Disclose | ||||
| PE | Mobile Media Ventures LLC | 2012-03-30 | ||
| PE | Optimal Ventures LLC | 2012-03-30 | 7.5 M | |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 1 | 0.8 |
| (b) Individuals (high net worth individuals) | 15 | 118.9 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 1 | 1.6 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 82 | 121.4 |
| By Discretionary | ||
| Discretionary | 28 | 100.5 |
| Non-Discretionary | 54 | 20.8 |
| Total | 82 | 121.4 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 121.4 | |
| Total | 82 | 121.4 |
| Form D Directors | Role | # Filings | # Firms | 2011 - 2026 |
|---|---|---|---|---|
| Robert Smith | Promoter | 294 | 8 | |
| Richard Harrison | Executive Officer | 31 | 5 | |
| Arthur Budge Jr | Executive Officer, Promoter | 34 | 3 | |
| David Diesslin | Promoter | 10 | 3 | |
| Roberta Smith | Executive Officer, Promoter | 20 | 2 | |
| Judith Lau | Promoter | 2 | 2 |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Institutional, Retail |
| Fund Types | Private Equity, Real Estate |
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|---|---|---|
|
Pactolus Private Wealth Management LLC
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|
VA | 187.8 M |
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Cain Capital LLC
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TX | 171.2 M |
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Optimal Capital Advisors LLC
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MI | 119.9 M |
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Alpha Fiduciary Inc
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AZ | 114.0 M |
|
Mainline Investment Advisers LLC
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PA | 109.9 M |
|
Birnam Wood Capital LLC
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TX | 106.1 M |
|
Hudson Valley Wealth Management Inc
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NY | 48.8 M |
|
B C Ziegler and Company
✚
|
IL | |
|
Geneva Advisors LLC
✚
|
IL | |
|
Leavitt Financial Consultants Inc
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IL |