Matrix Planning Inc

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Assets, Funds, Holdings

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Matrix Planning Inc
CRD #110812
SEC #801-26943
CIK #
AUM $126.5 M (2025-03-14)
Employees 4 (25% Investors, 0% Brokers)
Phone310-399-0457
Address3015 Main Street
Santa Monica, CA 90405
Source [IAPD]
Total AUM ($M)
15012090603002000200820172026
Type Form D Funds Date Sold ($M) AUM ($M)
PE GOTV Investment Fund C-1 LLC [2012-03-30] 0.4 0.0
PE GOTV Investment Fund C-7 LLC [2012-03-30] 0.8 0.1
RE Hudson Valley Ventures LLC 2012-03-30 3.6
PE Mobile Media Ventures II LLC [2012-03-30] 4.7 2.0
PE Mobile Media Ventures LLC 2012-03-30 0.0
PE Optimal Ventures LLC 2012-03-30 7.5
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 0 0.0
(b) Individuals (high net worth individuals) 16 124.7
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 1 1.8
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 79 126.5
By Discretionary
Discretionary 28 88.1
Non-Discretionary 51 38.3
Total 79 126.5
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 126.5
Total 79 126.5
Form D Directors # Filings # Firms 2011 - 2025
Robert Smith 281
Richard Harrison 31
Arthur Budge Jr 34
David Diesslin 10
Roberta Smith 20
Judith Lau 2
Comparable Firms State AUM ($B)
ACP Capital Management LLC
FL 0.2
SWBC Investment Company
TX 0.2
Mainline Investment Advisers LLC
PA 0.2
Pactolus Private Wealth Management LLC
VA 0.2
Cain Capital LLC
TX 0.2
Corps Capital Advisors LLC
TX 0.1
Optimal Capital Advisors LLC
MI 0.1
Alpha Fiduciary Inc
AZ 0.1
Birnam Wood Capital LLC
TX 0.1
Hudson Valley Wealth Management Inc
NY 0.1
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