Matrix Planning Inc

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Matrix Planning Inc
CRD #110812
SEC #801-26943
CIK #
AUM 121.4 M (2026-04-01)
Employees 4 (25% Investors, 0% Brokers)
Fees
Minimum
Phone310-399-0457
Address3015 Main Street
Santa Monica, CA 90405
Source [IAPD]
Total AUM ($M)
15012090603001999200820172027
Fees and Compensation — Form ADV Part 2A (4/1/2026) [Brochure]
Item 5      Fees and Compensation

                      INDIVIDUAL PORTFOLIO MANAGEMENT FEES
Clients are invoiced in arrears at the end of each month based upon a monthly retainer
negotiated by the Company and the client. If payment for services rendered is not
received within 60 days after billing, a One and One Half Percent (1.5%) late fee is
added to the outstanding balance, monthly until payment is received.
Client facts, circumstances and needs are considered in determining the fee schedule. These
include the complexity of the client, assets to be placed under management, anticipated
future additional assets; related accounts; portfolio style, account composition, reports,
among other factors. The specific monthly fee schedule is identified in the contract between
the adviser and each client.
We may group certain related client accounts for the purposes of achieving the minimum
account size requirements and determining the monthly fee.
                                FINANCIAL PLANNING FEES
Matrix Planning, Incorporated's Financial Planning fee is determined based on the nature of
the services being provided and the complexity of each client’s circumstances. All fees are
agreed upon prior to entering into a contract with any client.
The planning fees are paid in three different installments: one-third upon signing of the
engagement letter; one-third after a preliminary discussion memorandum and meeting; and
the last third upon completion of the services.
                                 GENERAL INFORMATION
Termination of the Advisory Relationship: A client agreement may be canceled at any
time, by either party, for any reason upon receipt of thirty days written notice. Upon
termination of any account, any prepaid, unearned fees will be promptly refunded.
Mutual Fund Fees: Matrix Planning does not as a rule recommend Mutual Funds. If a client
holds these assets prior to becoming a client of the firm, Matrix Planning will provide advice
related to those funds if the client so requests. All fees paid to Matrix Planning, Incorporated
for investment advisory services are separate and distinct from the fees and expenses
charged by mutual funds and/or ETFs to their shareholders. These fees and expenses are
described in each fund's prospectus. These fees will generally include a management fee,
other fund expenses, and a possible distribution fee. If the fund also imposes sales charges, a

client may pay an initial or deferred sales charge. Accordingly, the client should review both
the fees charged by the funds and our fees to fully understand the total amount of fees to be
paid by the client and to thereby evaluate the advisory services being provided.
Additional Fees and Expenses: In addition to our advisory fees, clients are also responsible
for the fees and expenses charged by custodians and imposed by broker dealers, including,
but not limited to, any transaction charges imposed by a broker dealer with which an
independent investment manager effects transactions for the client's account(s). Please refer
to the "Brokerage Practices" section (Item 12) of this Form ADV for additional information.
Advisory Fees in General: Clients should note that similar advisory services may (or may
not) be available from other registered (or unregistered) investment advisers for similar or
lower fees.
Limited Prepayment of Fees: Under no circumstances do we require or solicit payment of
fees in excess of $1,200 more than six months in advance of services rendered.
Account Minimums and Types of Clients — Form ADV Part 2A (4/1/2026) [Brochure]
Item 7      Types of Clients
Matrix Planning, Incorporated provides advisory services to the following types of clients:
       High net worth individuals or trustees or beneficiaries of trusts
       Charitable organizations
Type Form D Funds Date Sold AUM
PE GOTV Investment Fund C-1 LLC [2012-03-30] 0.4 M 0.0 M
Offered $3,100,000 · Filed 2010-01-25 (D) · Exemption 506 · Remaining $2,742,500 · Duration One year or less · Revenue No Revenues
PE GOTV Investment Fund C-7 LLC [2012-03-30] 0.8 M 0.1 M
Offered $3,100,000 · Filed 2010-01-25 (D) · Exemption 506 · Remaining $2,325,000 · Duration One year or less · Revenue No Revenues
RE Hudson Valley Ventures LLC 2012-03-30 3.2 M
PE Mobile Media Ventures II LLC [2012-03-30] 4.7 M 2.0 M
Offered $10,000,000 · Filed 2010-01-27 (D/A) · Exemption 506 · Minimum $100,000 · Remaining $5,336,813 · Duration One year or less · Revenue Decline to Disclose
PE Mobile Media Ventures LLC 2012-03-30
PE Optimal Ventures LLC 2012-03-30 7.5 M
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 1 0.8
(b) Individuals (high net worth individuals) 15 118.9
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 1 1.6
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 82 121.4
By Discretionary
Discretionary 28 100.5
Non-Discretionary 54 20.8
Total 82 121.4
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 121.4
Total 82 121.4
Form D Directors Role # Filings # Firms 2011 - 2026
Robert Smith Promoter 294 8
Richard Harrison Executive Officer 31 5
Arthur Budge Jr Executive Officer, Promoter 34 3
David Diesslin Promoter 10 3
Roberta Smith Executive Officer, Promoter 20 2
Judith Lau Promoter 2 2
Firm Profile (Form ADV)
Discretionary AUM$0.1B
ServesInstitutional, Retail
Fund TypesPrivate Equity, Real Estate
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