The Advisory Firm

ITEM 5 – FEES AND COMPENSATION

Financial Planning and Tax Preparation Fees
Due to the varying degrees of complexity entailed in financial planning and tax preparation services, our fees
generally fall within a specified range. The specific services and fee arrangement will be negotiated with each
client and detailed in the agreement between The Advisory Firm and the client. On occasion, our fee may
vary outside this range based on the scope of the engagement, the complexity of your financial situation and

needs, and our estimation of the time and resources necessary to provide the requested services. Fees for
these services are payable by check or other form of payment deemed acceptable by The Advisory Firm and
are due upon presentment of the financial plan or tax return.

Should you elect to terminate the engagement before your financial plan or tax return is completed and
presented, you will be assessed a pro-rata fee reflecting the degree to which the services are complete
based on our good faith estimate. Clients are advised that we consider substantially all services involved in
a financial planning engagement to be completed upon delivery of the written financial plan or report to the
client.

We have the discretion to offset financial planning fees for clients that subsequently engage us for
investment advisory services. In these instances, we will, as we determine to be appropriate, offset all or a
portion of the planning fees against a client’s investment management fees.

Getting Started Planning Fees
Getting Started Planning fees typically range from $1,500 to $2,500.

Prime Financial Planning Fees
Prime Financial Planning fees typically range from $1,850 to $3,500.

Retirement Focused Planning Fees
Retirement Focused Planning fees typically range from $2,250 to $4,500.

Plan Update Only
The fee for an annual plan update typically ranges from $950 to $1,500.

Annual Financial Plan Update and Tax Preparation
The fee for ongoing annual planning and tax preparation is a fixed annual fee typically ranging from $1,750 to
$3,000.

Tax Preparation Only
Tax preparation services are provided for a fixed fee that typically ranges from $875 to $1,500. Services
offered to current clients only.

Investment Management Fee Schedule
The annual fee schedule, based on a percentage of assets under management, is as follows:

        First $1,000,000                      1.00%
        Next $1,000,000                       0.80%
        Amounts over $2,000,000               0.60%

Accordingly, as an example, if an account is valued at $1,500,000, the first $1,000,000 would be charged
1.00% annually, while the balance of $500,000 would be assessed the lower fee of 0.80% per year.

Wealth 360°
Clients with $400,000 or more in managed assets are eligible for our Wealth 360° program, designed to offer
a holistic solution for your complete financial life. For Wealth 360° clients, we include investment
management, financial planning and tax preparation services under the client’s investment management
fee.

General Fee Information
Our fees may be negotiable in our sole discretion based upon, among other things, anticipated future
earning capacity, anticipated future additional assets, value of assets to be managed, related accounts,
account composition, asset types, account retention and services to be provided. Based on the foregoing,
some clients will pay more or less than other clients for the same management services. Further, some
clients’ fee schedules are based on prior contractual arrangements and/or historical fee schedules that
differ from our current fee arrangements. Specific fee arrangements are described fully in your Investment
Management Agreement (“Agreement”) with us.

How The Advisory Firm’s Investment Management Fees are Calculated and Charged
Asset-based fees are billed quarterly in arrears based on the value of the assets at the end of the calendar
quarter. The first payment will be assessed pro-rata in the event that the advisory contract is executed at
any time other than the first business day of a calendar quarter. Thereafter, for succeeding calendar quarters
the management fee shall be payable in arrears at the beginning of each calendar quarter and shall be based
on the asset value of the account as of the last trading day of the previous calendar quarter. Fees are not
prorated for each capital contribution and withdrawal made during the applicable calendar quarter.

Both The Advisory Firm’s advisory contract and the custodial agreement contain the client’s authorization
for the custodian to debit the account for the amount of our investment advisory fee and to directly remit
that management fee to us in compliance with regulatory procedures. In the event that we bill a client
directly, payment is due upon receipt of our invoice.

As part of the advisory fee billing process, the client's custodian is advised of the amount of the fee to be
deducted from that client's account. On at least a quarterly basis, the custodian is required to send to the
client a statement showing all transactions within the account (including fee deductions) during the
reporting period. Because the custodian does not calculate the amount of the fee to be deducted, it is
important for clients to carefully review their custodial statements to verify the accuracy of the calculation,
among other things. Clients should contact us directly if they believe that there may be an error in their
statement.

Termination and Proration of Fees
Either of us may terminate the Agreement at any time, subject to any written notice requirements included
in the Agreement. In the event of termination, any paid but unearned fees will be promptly refunded to you
based on the number of days that the account was managed, and any fees due to us from you will be invoiced
or deducted from your account prior to termination.

Fees and Commissions from Brokerage Transactions
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ITEM 7 – TYPES OF CLIENTS

The Advisory Firm provides portfolio management services to individuals, high net-worth individuals, trusts
and estates. The minimum portfolio value eligible for comprehensive Investment Management, Financial
Planning and Tax services under one all-inclusive investment management is generally set at $400,000.
Under certain circumstances and in our sole discretion, we may negotiate such minimums. We impose
minimum flat fees for financial planning and tax preparation services, which are described in Item 5 above.