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| Up North Financial LLC
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| CRD # | 150996 |
| SEC # | 801-120926 |
| CIK # | |
| AUM | 203.8 M (2026-03-27) |
| Employees | 4 (50% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 231-929-9300 |
| Address | 223 East State Street Traverse City, MI 49684 |
| Source | [IAPD] [Website] [LinkedIn] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/27/2026) [Brochure] |
|---|
Item 5. Fees and Compensation
UNF offers its services on a fee basis, which include fixed fees as well as fees based upon assets under
management.
Financial Planning and Consulting Fees
UNF charges a fixed fee for financial planning and consulting services. These fees are negotiable, but
generally range up to $5,000, depending upon the level and scope of the services and the professional
rendering the financial planning and/or the consulting services. If the client engages UNF for additional
investment advisory services, UNF may offset all or a portion of its fees for those services based upon the
amount paid for the financial planning and/or consulting services.
Prior to engaging UNF to provide financial planning and/or consulting services, the client is required to enter
into a written agreement with UNF setting forth the terms and conditions of the engagement. Generally,
UNF requires one-half of the financial planning and/or consulting fee (estimated fixed fee) payable upon
entering the written agreement. The balance is generally due upon delivery of the financial plan or
completion of the agreed upon services.
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Up North Financial, LLC Disclosure Brochure
Investment Management Fee
UNF provides investment management services for an annual fee based upon a percentage of the market
value of the assets being managed by UNF. UNF’s annual fee is exclusive of, and in addition to brokerage
commissions, transaction fees, and other related costs and expenses which are incurred by the client. UNF
does not, however, receive any portion of these commissions, fees, and costs. UNF’s annual fee is prorated
and charged quarterly, in advance, based upon either the market value of the assets being managed by
UNF on the last day of the previous quarter, or an agreed upon fixed fee. The annual fee varies (between
0.25% and 2.00% for asset-based fees and between $5,000 and $30,000 for fixed fees) depending upon
the market value of the assets under management, net worth of the client and the type of investment
management services to be rendered. Additionally, for asset management services the Firm provides with
respect to certain client holdings (e.g., held-away assets, accommodation accounts, alternative
investments, etc.), UNF can negotiate a fee rate that differs from the range set forth above. Clients are
advised that a conflict of interest exists for the Firm to recommend that clients engage UNF for additional
services for compensation, including rolling over retirement accounts or moving other assets to the Firm’s
management. Clients retain absolute discretion over all decisions regarding engaging the Firm and are
under no obligation to act upon any of the recommendations.
Fee Discretion
UNF, in its sole discretion, may negotiate to charge a lesser management fee based upon certain criteria
(i.e., anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, pre-existing client, account retention, pro bono activities,
etc.).
Fees Charged by Financial Institutions
As further discussed in response to Item 12 (below), UNF recommends that clients utilize the brokerage
and clearing services of Fidelity Institutional Wealth Services (“Fidelity”) for investment management
accounts.
UNF may only implement its investment management recommendations after the client has arranged for
and furnished UNF with all information and authorization regarding accounts with appropriate financial
institutions. Financial institutions include, but are not limited to, Fidelity, any other broker-dealer
recommended by UNF, broker-dealer directed by the client, trust companies, banks etc. (collectively
referred to herein as the “Financial Institutions”).
Clients may incur certain charges imposed by the Financial Institutions and other third parties such as
custodial fees, charges imposed directly by a mutual fund or ETF in the account, which are disclosed in the
fund’s prospectus (e.g., fund management fees and other fund expenses), deferred sales charges, odd-lot
differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage
accounts and securities transactions. Additionally, for assets outside of any wrap fee programs, clients
Page 6 © MarketCounsel 2026
Up North Financial, LLC Disclosure Brochure
may incur brokerage commissions and transaction fees. Such charges, fees and commissions are
exclusive of and in addition to UNF’s fee.
Fee Debit
UNF’s Agreement and the separate agreement with any Financial Institution may authorize UNF to debit
the client’s account for the amount of UNF’s fee and to directly remit that management fee to UNF. Any
Financial Institution recommended by UNF have agreed to send a statement to the client, at least quarterly,
indicating all amounts disbursed from the account including the amount of management fees paid directly
to UNF.
Fees for Management During Partial Quarters of Service
For the initial period of investment management services, the fees are calculated on a pro rata basis.
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/27/2026) [Brochure] |
|---|
Item 7. Types of Clients
UNF provides its services to individuals, high net worth individuals, pension and profit sharing plans,
corporations and business entities.
Page 9 © MarketCounsel 2026
Up North Financial, LLC Disclosure Brochure |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 280 | 69.2 |
| (b) Individuals (high net worth individuals) | 57 | 133.9 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.6 |
| (i) State or municipal government entities | 0 | 0.1 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 1,065 | 203.8 |
| By Discretionary | ||
| Discretionary | 1,064 | 202.8 |
| Non-Discretionary | 1 | 1.0 |
| Total | 1,065 | 203.8 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 203.8 | |
| Total | 1,065 | 203.8 |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.0B |
| Serves | Retail |
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|---|---|---|
|
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|
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|
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|
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|
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|
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|
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|
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|
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|
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