Upwelling Capital Group LLC

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Upwelling Capital Group LLC
CRD #164653
SEC #801-127905
CIK #
AUM
Employees 7 (86% Investors, 43% Brokers)
Fees
Minimum
Phone530-758-7888
Address2820 5th St
Davis, CA 95618
Source [IAPD] [Website] [LinkedIn]
Total AUM ($M)
16012896643202010201520212027
Fees and Compensation — Form ADV Part 2A (3/29/2024) [Brochure]
Item 5.      Fees and Compensation

Strategy Consulting Services

Upwelling acts a traditional investment consultant advising clients on their portfolio allocation,
market positioning, strategic relationships, portfolio construction, manager due diligence, and on-
going performance and manager monitoring. Upwelling’s fixed fees range from $5,000 to
$500,000, and are negotiable based on the size of the project and the complexity of the clients’
needs. All of these services are generally bundled into a retainer relationship but may also be
structured on an hourly fee, as outlined below, based on the complexity of the clients’ needs.

In addition, Upwelling may enter into an agreement with a client to perform one or more services
on a project or one-time basis.

For clients on a retainer service, fees are due and payable on a monthly or quarterly basis and
are payable in advance or arrears, as appropriate.

Advisory Services/Asset Management Services

For the discretionary and non-discretionary investment advisory and asset management services
Upwelling offers, the manner in which management fees will be charged will be established in
the client’s investment management agreement with Upwelling. Client consulting fees may fall
within the range of $75.00 to $750.00 per hour, as negotiated between Upwelling and the client.
Depending on the circumstances, Upwelling may charge different fee structures, such as flat
fees, asset-based fees, liquidation fees and/or performance fees. Upwelling may deduct fees
from client accounts, call capital to fund required fees and expenses, or bill clients for such fees,
all as stated in a client’s investment management agreement.

Performance-based fees for managed accounts will generally be set forth in the applicable
investment management agreement and performance-based fees for funds will generally be set
forth in the applicable fund’s operating agreement. Upwelling’s compensation will be negotiable
and may vary. Upwelling will generally charge an annual fee of between 1.0% and 2.0% of assets
under management for advisory services, and will generally charge a performance fee of between
10% and 20% of net profits of the account (including both realized and unrealized gains and
losses). Performance allocations and fees will be assessed in arrears on an annual basis and on
withdrawal of funds during the year with respect to the amount withdrawn, and will only be
applied to the portion of profits that exceed the cumulative losses previously allocated to or
incurred by clients. Upwelling complies with California Code of Regulations section 260.234,
as required. Performance allocations and fees may create an incentive for Upwelling to make
more risky and speculative investments than it would otherwise make.

Management fees will generally be charged monthly or quarterly in advance. Upon redemption
or termination of an advisory relationship, Upwelling will refund unearned fees. If management
fees are charged in arrears for a particular client, Upwelling will prorate fees so that the client is
charged only for the actual period of time that Upwelling provided advisory services.

                                                                                           6|Page

The foregoing fees and allocations are negotiable and may be reduced or waived in certain
circumstances, including with respect to investors that are employees of Upwelling and other
persons affiliated with Upwelling and its affiliates.

Other Expenses

Unless investment consulting fees are designed to be all-inclusive, clients pay for travel expenses
incurred in connection with investment due diligence, expenses for research-related services and
products and expenses related to attendance by Upwelling personnel at general partner annual
meetings, portfolio company meetings, investment conferences and other programs.

In addition, for the discretionary and non-discretionary advisory and asset management services
that Upwelling offers, the manner in which expenses are charged will be established in the client’s
investment management agreement with Upwelling. Clients will generally be responsible for all
of the transaction expenses, administrative, custody, legal (including blue sky compliance), tax
preparation, accounting, extraordinary insurance and any other expenses associated with their
funds and managed accounts.

Prepayment of Fees

Clients may pay Upwelling’s fees in advance. The client’s obligation to pay fees ceases upon
the termination of the client’s agreement or, in the case of a fund that includes a performance fee,
the final distributions from the fund.

Additional Compensation and Conflicts of Interest

Neither Upwelling nor any of its supervised persons accepts compensation for the sale of
securities or other investment products. Lower fees for comparable services may be available
from other sources.
Account Minimums and Types of Clients — Form ADV Part 2A (3/29/2024) [Brochure]
Item 7.      Types of Clients

Upwelling intends to provide investment advice to financial institutions, family offices,
endowments and foundations, corporate pension plans, public pension plans, sovereign wealth
funds, governmental entities and private investment funds, including fund-of-funds and
secondary funds.

Upwelling does not have a minimum account size for a client relationship.               The
conditions for starting and maintaining a separate account or fund will vary with the
circumstances of each such arrangement and will be negotiated and set forth on an individual
basis in the relevant separate account agreement or fund operating agreements.
Type Form D Funds Date Sold AUM
PE Upwelling Equity Investors II LP [2024-03-29] 3.5 M
Offered $7,000,000 · Filed 2025-06-30 (D) · Exemption 506(b), 3(c), 3(c)(1), 3(c)(7) · Remaining $3,550,000 · Duration One year or less · Revenue Decline to Disclose
PE Upwelling Equity Investors I-B LP 2023-03-31 1.3 M
PE Upwelling Equity Investors I LP [2023-03-31] 4.0 M 6.6 M
Filed 2022-06-07 (D) · Exemption 506(b), 3(c), 3(c)(1) · Remaining Indefinite · Duration One year or less · Revenue Decline to Disclose
Other Medley Opportunity Fund II LP [2013-04-01] 581.0 M 7.3 M
Offered $581,022,700 · Filed 2014-05-02 (D/A) · Exemption 506(b), 3(c), 3(c)(7) · Minimum $2,000,000 · Duration One year or less · Revenue Decline to Disclose
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 0 0.0
(b) Individuals (high net worth individuals) 0 0.0
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 1 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 4 15.2
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 100.0
(n) Other 0 0.0
Total 4 115.2
By Discretionary
Discretionary 3 15.2
Non-Discretionary 1 100.0
Total 4 115.2
By Non-United States Persons
Non-United States Persons 0.1
United States Persons 115.1
Total 4 115.2
Form D Directors Role # Filings # Firms 2011 - 2026
Eric Green Executive Officer 28 4
Joncarlo Mark Executive Officer 2 1
Upwelling GP II LLC Executive Officer 1 1
Upwelling Capital Group LLC Promoter 1 1
Nicole Kane Executive Officer 1 1
Firm Profile (Form ADV)
Clients2 (10 non-US)
ServesInstitutional, Research
Fund TypesPrivate Equity
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