Welch Hornsby Inc

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Welch Hornsby Inc
CRD #104664
SEC #801-31650
CIK #0001676533
AUM
Employees 27 (52% Investors, 0% Brokers)
Fees
Minimum
Phone334-272-1192
AddressOne Commerce Street, Suite 800
Montgomery, AL 36104
Source [IAPD] [EDGAR] [Website] [LinkedIn]
Total AUM ($M)
20001600120080040002001200920172025
Fees and Compensation — Form ADV Part 2A (3/25/2020) [Brochure]
Item 5            FEES AND COMPENSATION
The specific manner in which fees are charged by Welch Hornsby is established in a client’s written
agreement with Welch Hornsby. All fees may be subject to negotiation. Advisory fees paid by clients are
generally based upon a percentage of assets under management and are billed in advance based on the
last day’s valuation of the preceding quarter. Clients may choose to be billed directly for fees or authorize
Welch Hornsby to directly debit fees from their accounts.

Welch Hornsby’s fees are exclusive of broker commissions, transaction fees and other related cost
expenses, which may be incurred by the client. Clients may incur certain charges imposed by custodians,
brokers, third parties, separate account managers and other third parties, such as; fees charged by
managers, custodial fees, deferred sales charges, odd lot differentials, transfer taxes, wire transfers and
electronic fund fees, and other fees and taxes on broker’s accounts and security transactions. Mutual

funds and exchange traded funds also charge internal management fees, which are disclosed in a fund’s
prospectus. Such charges, fees and commissions are in addition to the Welch Hornsby fee. Welch Hornsby
does not receive any portion of these commissions, fees and costs.

FEES FOR WEALTH MANAGEMENT SERVICES FOR INDIVIDUALS AND FAMILIES

                          Year One (Defined as First Four Billing Periods)

       First $2.5 Million                             1.25% (subject to minimum)
       $2.5 Million to $5 Million                     $31,250 plus 0.75% of amount over $2.5 Million
       $5 Million to $10 Million                      $50,000 plus 0.55% of amount over $5 Million
       $10 Million to $20 Million                     $77,500 plus 0.25% of amount over $10 Million
       Above $20 Million                              $102,500 plus 0.20% of amount over $20 Million

                                            Minimum Fee $10,000

                                           Beginning Year Two

       First $2.5 Million                             1% (subject to minimum)
       $2.5 Million to $5 Million                     $25,000 plus 0.75% of amount     over $2.5 Million
       $5 Million to $10 Million                      $43,750 plus 0.55% of amount     over $5 Million
       $10 Million to $20 Million                     $71,250 plus 0.25% of amount     over $10 Million
       Above $20 Million                              $96,250 plus 0.20% of amount     over $20 Million

                                            Minimum Fee $7,500

                       Assets over $100 Million are subject to a negotiated fee schedule.

FEES FOR INSTITUTIONAL MANAGEMENT

Fees for Endowments and Foundations, Pooled Retirement Plans and Other Pooled
Portfolios

       First $5 Million                               0.75% (subject to minimum)
       $5 Million to $10 Million                      $37,500 plus 0.30% of amount over $5 Million
       $10 Million to $20 Million                     $52,500 plus 0.15% of amount over $10 Million
       $20 Million to $50 Million                     $67,500 plus 0.10% of amount over $20 Million
       $50 Million to $100 Million                    $97,500 plus 0.05% of amount over $50 Million
       Above $100 Million                             Negotiable

                                            Minimum Fee $25,000

Fidelis Capital, LLC serves as the investment sub-advisor to the Private Market Funds and in such capacity
is responsible for the investment of the Funds’ assets, which includes the authority to allocate the Funds’
assets to specific investments. Investors are subject to fees charged by Fidelis Capital, LLC, as outlined in
the Confidential Private Offering Memorandum.

For investors in the Private Market Funds who are advisory clients of Welch Hornsby, Welch Hornsby does
not charge any additional management fees for managing the investor’s interest in the Private Market
Funds other than the firm’s normal client advisory fees paid by the client in the ordinary course of the
advisory relationship. For Private Market Fund investors who are not advisory clients, Welch Hornsby fees
are negotiated.

Fees for Participant Directed Retirement Plan Consulting

Welch Hornsby, additionally, provides ongoing consulting services to participant directed qualified and
non-qualified retirement plans which includes independent searches and ongoing performance
measurement of plan investments, facilitating the Plan’s investment options as well as policy and
guideline formulation. Fees for Retirement Plan Consulting services are negotiated based on the selection
of services, prior to the signing of the consulting agreement. WH may charge an asset based or flat/fixed
fee and will vary depending on the level and scope of services required. WH generally serves as investment
fiduciary to the plan and can serve in a non-discretionary or discretionary capacity.

Fees for Provider Search Services

Welch Hornsby also offers consulting services to retirement plan clients which include independent
analysis of RFI and RFP responses from service providers. The fees for these services range from $1,500
to $35,000 depending on the complexity and scope of the project.

Fees for Consulting Services

Welch Hornsby also offers consulting services to individuals in transition, specifically divorce. Welch
Hornsby may charge a fixed fee that will vary depending on the level and scope of services required.
Please see Item 7 “Types of Clients” and Item 10 “Other Financial Industry Activities and Affiliations” for
additional information.

Termination of the Advisory Relationship

A client agreement may be canceled at any time, by either party, for any reason upon receipt of 30 days
written notice. As disclosed above, certain fees are paid in advance of services provided. Upon termination
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/25/2020) [Brochure]
Item 7            TYPES OF CLIENTS
Welch Hornsby provides advisory services to the following types of clients:

       Individuals (other than high net worth individuals)
       High net worth individuals
       Pension and profit sharing plans (other than plan participants)
       Charitable organizations
       Corporations or other businesses not listed above
       State or municipal government entities
       Other pooled investment vehicles

As previously disclosed above in Item 5 for Fees and Compensation, our firm has established certain initial
minimum account requirements, based on the nature of the service(s) being provided. For a more detailed
understanding of those requirements, please review the disclosures provided in each applicable service.

Welch Hornsby also maintains client affiliated and non-client affiliated accounts that may be reported on
but are not managed. From time to time we may facilitate trading in the account through a certain
broker/custodian at the sole direction of the account holder. We consider these to be accommodation
accounts and not part of our regulatory assets under management or assets under advisement, rather
categorized as unsupervised accounts for which we disclaim any fiduciary duty.

Welch Hornsby serves as manager and investment adviser of the WH&W Private Market Investment Fund I,
LLC and the Private Market Investment Fund II, LLC which are each a Delaware limited liability company.
These funds are described further in Other Financial Industry Activities and Affiliations.

Welch Hornsby, additionally, has developed an expertise in serving individuals experiencing a divorce. We
educate while advising and encourage a high level of personal interaction with these individuals and their
legal and accounting professionals to empower them in their new financial situations.
Sector Form 13F Holdings Value ($B)
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Holdings by Sector ($B)
705642281402011201620212027
Type Form D Funds Date Sold AUM
HF WH&W Diversified Global Conduit Fund LLC Series A Taxable 2012-03-12 11.3 M
HF WH&W Diversified Global Conduit Fund LLC Series B Non-Taxable 2012-03-12 36.2 M
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 163 72.7
(b) Individuals (high net worth individuals) 252 896.6
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 2 47.8
(g) Pension and profit sharing plans 18 191.3
(h) Charitable organizations 24 289.9
(i) State or municipal government entities 1 294.1
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 5 25.5
(n) Other 0 0.0
Total 1,759 1,818.0
By Discretionary
Discretionary 1,759 1,818.0
Non-Discretionary 0 0.0
Total 1,759 1,818.0
By Non-United States Persons
Non-United States Persons 0.6
United States Persons 1,817.3
Total 1,759 1,818.0
EDGAR Form CIK 2011 - 2026
13F-NT [0001676533]
Firm Profile (Form ADV)
Discretionary AUM$1.4B
Clients21
ServesInstitutional, Retail
Fund TypesHedge Fund
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