White Lighthouse Investment Management Inc

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White Lighthouse Investment Management Inc
CRD #108030
SEC #801-79053
CIK #0001727593
AUM 918.6 M (2026-06-09)
Employees 9 (100% Investors, 0% Brokers)
Fees
Minimum
Phone508-471-4431
Address
Source [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook]
Total AUM ($M)
100080060040020001999200820172027
Fees and Compensation — Form ADV Part 2A (3/27/2026) [Brochure]
Fees and Compensation

       We offer two different service levels for financial planning and investment management:

Professional Level

       Clients pay both an Annual Fixed Fee and a variable Assets Under Management (AUM) Fee
quarterly in arrears. The Annual Fixed Fee is $10,000 annually. It covers standard financial

planning such as tax and retirement planning, estate planning, and insurance needs analysis for
the client’s independent implementation. This service level is a good fit for clients with smaller
investment accounts and for those with less complex situations. Investment management for up
to $1,000,000 in AUM is included in the Annual Fixed Fee. Additional AUM Fees apply on top of
the Annual Fixed Fee for assets under management over $1,000,000 as per the table below:

                             Assets under Management              % Fee
              Between        $1,000,000 to $2,000,000             1.00%
              Between        $2,000,001 to $5,000,000             0.60%
              Between        $5,000,001 to $10,000,000            0.55%
              Between        $10,000,001 and above                0.50%

       Clients are further required to pay trading fees to brokers/custodians (typically ranging
from $0 to $30.00 per equity trade) and trading fees to mutual funds (which may vary). Most
mutual funds and exchange traded funds have their own management expense fees, typically
ranging from .03% to .50% or more per year, although, exceptionally, some may be higher.
White Lighthouse is a fee-only firm and we only receive compensation from clients. We do not
receive any fees, commissions, or payments from any brokers, funds, or other third parties.

       At the discretion of the Investment advisor and based on experience and client discovery,
the Professional Level may not be appropriate for certain clients who have greater requirements
better served under the Concierge Level.

Concierge Level

       Clients pay an Annual Fixed Fee quarterly in arrears. The minimum annual fee starts at
$40,000 and is based on the complexity of assets under management and assets under advisory.
Depending on the amount of assets under management, an AUM Fee may apply. The Annual
Fixed Fee covers all of the services provided under the Professional Level without hourly limitation,
as well as additional advice for adult children. Fees are generally deducted quarterly in arrears,
directly from client accounts. At the discretion of the firm, we may agree to bill for these services
separately, in which case, an agreed upon administrative fee may apply.

       Working with specific advisors may require higher minimum fees at each service level.
Under certain circumstances and at the discretion of the individual advisor, fixed fee financial
planning projects, investment management limited mandates, or special discounts to standard
fees may be offered.

       For clients at the Professional Level, services beyond the scope of engagement may be
provided by a mutual client-advisor agreement at a rate of between $450/hour to $1,000/hour
depending on the advisor and complexity of the work.

       As an additional safeguard to our clients, we send all invoiced amounts to the custodian
who reviews the amounts before they are posted to the client accounts. We send a copy of the
invoice amount charged to each client as part of their quarterly report. The custodian also provides
monthly reports and online real-time access to account activity. The client may call the custodian
at any time to terminate our ability to trade, view, or deduct fees from their account(s). Clients
must authorize the custodian to allow White Lighthouse Investment Management Inc. to deduct
their management fees. Please note, as mentioned above, that brokerage transactions may
include fees other than those charged directly by White Lighthouse Investment Management Inc.

                Performance Based Fees and Side-by-Side Management

       We have never charged any performance-based fees. Side-by-side management is when
some accounts are charged by assets under management, and some are charged by performance.
Since we do not charge by performance, we do not tend to favor charging one type of account
over another.
Account Minimums and Types of Clients — Form ADV Part 2A (3/27/2026) [Brochure]
Types of Clients

       Our clients include individuals, families, and in some cases, their adult children. We also
work with small corporations, trusts, and retirement plans such as SEP IRAs or Solo 401ks of
individual clients or their corporations. Most of our clients are families and individuals including
small business owners.

       We do not have account minimums, but we have a minimum annual fee. See page 4 (Fees
and Compensation) for more details. At our discretion or for historical reasons, we may charge
clients less than our stated minimum or provide pro-bono services.

           Methods of Analysis, Investment Strategies and Risk of Loss

       We manage each client’s portfolio based on their individual circumstances. This generally
includes our analysis and understanding of their risk profile (risk tolerance, capacity and need),
their age, the cash and income needs from the portfolio, their time horizon and several other
factors that pertain specifically to each client. Asset allocation over several investment classes is
done in order to build a diversified portfolio. Based on macro-economic factors and our own
analysis, we may decide to include or exclude specific investment classes or under- or over-weigh
specific sectors.

       All investments and investment strategies contain risk of loss. Based on our understanding
of our clients’ risk profiles, goals, and income needs, we endeavor to create well-diversified
portfolios using primarily index ETFs (that hold the underlying securities), mutual funds, and other
individual securities that are cost efficient and are highly liquid. Historically, globally well-
diversified portfolios which apply the concepts of modern portfolio theory have produced lower
volatility returns for a given level of risk. Where possible, we manage client portfolios for tax
efficiency, taking into consideration their worldwide tax exposure to identify and avoid double
taxation risks, and to take advantage of tax minimization opportunities, though asset allocation
is seen to be more important than tax efficiency.

       We manage accounts with a long-term investment horizon, which can have short-term
volatility that at times can be extreme. We request that clients let us know as soon as possible of
any changes in their circumstances that would require funding for short-term needs or may
require us to rebalance their portfolio so we can plan accordingly.

       Other risks that client portfolios are subject to are inflation, regulatory changes, systemic
risk, currency exchange fluctuations, interest rates exposure, and the overall macro-economic
environment in the United States and globally. It should be noted that investing in securities
involves the potential loss of invested capital and clients should be prepared to bear this loss. We

try to tailor the account based on a client’s risk profile and cash flow needs in order to keep losses
in line with risk tolerance.

       The Firm may use artificial intelligence (“AI”) or automated tools to assist with research,
document drafting, and administrative functions as it would any internet search engine. The use
of such tools is intended to enhance operational efficiency; however, AI-generated outputs may
contain inaccuracies, incomplete information or outdated data. The Firm does not rely on AI-
generated content when providing investment advice. All investment recommendations and
decisions are reviewed and approved by qualified advisors who exercise independent judgment.
The Firm maintains oversight of any technology used in its processes to help ensure that advice
provided to clients is based on appropriate analysis and human review.
Sector Form 13F Holdings Value ($M)
iShares Comex Gold Trust 17.1
Apple Inc 5.6
 
 
 
 
 
 
 
 
 
Holdings by Sector ($M)
80064048032016002018202120242027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 235 142.2
(b) Individuals (high net worth individuals) 170 776.3
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 1 0.2
(n) Other 0 0.0
Total 1,311 918.6
By Discretionary
Discretionary 1,272 888.9
Non-Discretionary 39 29.8
Total 1,311 918.6
By Non-United States Persons
Non-United States Persons 209.9
United States Persons 708.7
Total 1,311 918.6
EDGAR Form CIK 2011 - 2026
13F-HR [0001727593]
Firm Profile (Form ADV)
Discretionary AUM$0.2B
ServesRetail
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