Willowbridge Associates Inc

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Willowbridge Associates Inc
CRD #174159
SEC #801-80840
CIK #0000904454
AUM
Employees 50 (64% Investors, 0% Brokers)
Fees
Minimum
Phone609-936-1100
Address101 Morgan Lane, Suite 180
Plainsboro, NJ 08536
Source [IAPD] [EDGAR] [Website] [LinkedIn]
Total AUM ($M)
100080060040020002009201420192025
Fees and Compensation — Form ADV Part 2A (3/30/2018) [Brochure]
ITEM 5. FEES AND COMPENSATION

Willowbridge receives compensation for services to Clients in the form of asset-based fees (“Management
Fees”) and/or performance-based fees or allocations (“Performance Fees”) which are payable by the Client.
Management Fees and Performance Fees are referred to collectively in this Brochure as “Fees.” For a
managed account, Willowbridge generally will invoice the Client for its Fees which either will be deducted
from the Account or paid outside the Account by the Client. For a fund, Fees generally will be deducted
directly from the assets of the fund as directed by Willowbridge to the fund’s administrator. Fees generally
are payable in arrears after the close of the applicable period.

Willowbridge’s standard Fees are summarized below. The specific Fees applicable to a particular Client
are described in the governing investment management agreement, limited partnership agreement, and/or
the confidential offering memorandum, as applicable. Fees generally are not negotiable; however,
Willowbridge reserves the right to charge certain Clients or investors Fees that are higher, lower, or
calculated differently than the standard Fees with the consent of the Client or investor. Fees are waived or
reduced for investments by Willowbridge’s principals and personnel.

Management Fee

Management Fees generally are equal to a percentage of the Net Asset Value of the Account as of the end
of each month, prior to reduction for the Performance Fee, accrued and payable monthly in arrears.
Management Fees typically are between 0% and 3% of Net Asset Value on an annual basis. In the event
that assets are withdrawn or redeemed from the Account during the month, the Management Fee is pro-
rated. Management Fees are payable regardless of whether trading for the Account is profitable.

For purposes of calculating the Management Fee, “Net Asset Value” generally means total assets, including
all cash and cash equivalents, accrued interest, and the market value of all open positions maintained in the
Account, less all liabilities of the Account, inclusive of brokerage commissions, other transaction charges,
and custodial and interest expenses, and is determined in accordance with accounting principles generally
accepted in the United States. For certain managed accounts, the Management Fee is charged based on the
“nominal account size” of the Account (i.e., the exposure level at which Willowbridge may trade the
Account, which will be greater than the Net Asset Value or cash equity in the Account).

WAI Form ADV Brochure 2A 032918

Performance Fee

Performance Fees generally are equal to a percentage of the Net New Profits (or a similar term), if any, in
the Account during each “Performance Period”, accrued and payable as of the end of each Performance
Period. Performance Fees are typically between 0% and 25% of Net New Profits, and the “Performance
Period” typically means each calendar quarter, or earlier to the extent that assets are withdrawn or redeemed
from the Account on a date earlier than quarter-end. For any Performance Period, “Net New Profits”
generally means the sum of all realized and unrealized profits and losses, minus the sum of Management
Fees and other expenses. The Performance Fee is subject to a “high water mark”, in that all cumulative net
trading losses must be recouped and new trading profits achieved before a Performance Fee is again payable
in any Performance Period. The Performance Fee generally is calculated separately for each class of
interests in a fund.

If a Client pays a Performance Fee to Willowbridge for a Performance Period and the Client incurs trading
losses for a subsequent Performance Period, Willowbridge will retain the amount previously paid.
Therefore, Willowbridge may be paid a Performance Fee during a year in which the Client overall incurred
net trading losses. The Performance Fee will be based on unrealized, as well as realized, trading gains.
There can be no assurance that such gains will, in fact, ever be recognized or that an Account will be
profitable.

Additional Fees and Expenses

Clients will incur direct and indirect fees and expenses as described in the offering memorandum, limited
partnership agreement, investment management agreement, or other governing document. Such fees and
expenses may include brokerage commissions, spreads and other transaction fees, offering expenses,
custodial fees, administrative fees, reporting, accounting, audit, tax, regulatory, legal, consulting, printing,
postage and computer costs, and fees of independent directors, interest charges, wire transfer and electronic
fund processing fees, and mutual fund fees, among others. These fees or expenses are charged by third
parties, such as a broker or custodian, and typically are deducted from a managed account directly by the
service provider charging the expense or in the case of a fund, by the fund’s administrator and paid to the
service provider. Willowbridge does not receive, directly or indirectly, any of these other fees or expenses
charged to Clients by third parties. However, Willowbridge may receive certain products and services from
brokers in connection with the execution of Client portfolio transactions with such brokers. See Item 12 –
Account Minimums and Types of Clients — Form ADV Part 2A (3/30/2018) [Brochure]
ITEM 7. TYPES OF CLIENTS

Willowbridge provides investment advisory services to U.S. and non-U.S. funds that it sponsors. A fund
that accepts U.S. investors ordinarily will require that any U.S. investor certify that it is an “accredited
investor” as defined in Regulation D under the Securities Act of 1933, as amended, a “qualified eligible
person” as defined in Rule 4.7 of the Commodity Futures Trading Commission (“CFTC”), and a “qualified
purchaser” as defined in Section 2(a)(51) of the Investment Company Act of 1940, as amended or a
“qualified client” as defined by Section 205 of the Advisers Act and Rule 205-3 thereunder. A fund also
may impose qualification requirements with respect to non-U.S. investors. Investors generally are required
to meet certain qualifications, such as net worth, investment sophistication, and country of residence.
Investors include institutional investors and high net worth individuals. The minimum initial investment
in each fund is typically $1,000,000, although Willowbridge may modify such minimum, subject to
requirements of applicable law, in its discretion.

Willowbridge also may provide investment advisory services to Clients in separately managed accounts.
Such Clients may include institutional investors, high net worth individuals, private investment funds and
mutual funds. Managed account Clients must be “qualified eligible persons”, and if such Clients are
charged Performance Fees, they also must be “qualified clients”. The minimum investment required to
open a managed account is ordinarily $10,000,000, but Willowbridge may modify such minimum amount
in its discretion.
Type Form D Funds Date Sold AUM
HF Ply Primus Fund USA LP 2018-03-30 149.6 M
HF WBH Fund Ltd 2017-03-31 31.1 M
HF Wpraxis Fund USA LP 2015-01-02 42.9 M
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 0 0.0
(b) Individuals (high net worth individuals) 0 0.0
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 1 91.8
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 3 215.9
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 4 307.7
By Discretionary
Discretionary 4 307.7
Non-Discretionary 0 0.0
Total 4 307.7
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 307.7
Total 4 307.7
Firm Profile (Form ADV)
ServesInstitutional, Retail
Fund TypesHedge Fund
LEI549300QP1FNJPRF8UL17
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