Asset Planning Services Inc

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Asset Planning Services Inc
CRD #104715
SEC #801-29419
CIK #0001694287, 0000811407
AUM 365.6 M (2026-02-24)
Employees 5 (40% Investors, 0% Brokers)
Fees
Minimum
Phone985-867-8679
Address509 W 21st Avenue
Covington, LA 70433
Source [IAPD] [EDGAR]
Total AUM ($M)
4003202401608001999200820172027
Fees and Compensation — Form ADV Part 2A (2/24/2026) [Brochure]
Item 5: Fees and Compensation
   Description
      ASSET PLANNING SERVICES, INC.’s fees can be determined according to
      several different methods which are described below. The fees applicable to
      the firm’s relationship with its clients are governed by the client agreement with
      the respective clients.

           A.     ONGOING INVESTMENT MANAGEMENT:
           Maximum of 1.50% per annum of Monitored Portfolio Assets
           B.     FLAT RATE FEE:
           A flat dollar fee in lieu of a percentage may be proposed in
           certain instances, particularly for Business Planning, Financial
           Planning, Retirement Planning Services, Accounting, or Tax
           Return Preparation. A flat dollar fee in lieu of a percentage fee
           may be proposed where the assets are expected to vary
           greatly over the period of the agreement or the business,
           financial and/or estate planning is of primary importance.
       Client fees can include agreed upon ongoing financial advice.
       A combination of the above fees can be charged when the work includes
       several different areas of assistance. Fees are negotiable.

   Fee Billing
       Investment management fees are billed quarterly, in arrears, meaning that we
       invoice you after the three-month billing period has ended. Payment in full is
       expected upon invoice presentation although a client who is not satisfied
       with our work always has the option of nonpayment. Fees usually are
       deducted from a designated client account(s) to facilitate billing, but a client
       may elect to pay fees directly. The client must consent in advance to direct
       debiting of his investment account(s).

   Other Fees
       Custodians may charge transaction fees on purchases or sales of securities,
       including certain mutual funds and exchange-traded funds. These transaction
       charges are usually small and incidental to the purchase or sale of a security.
       In our view, the selection of the security is more important than the nominal fee
       that the custodian charges to buy or sell the security. However, in most
       instances, our firm recommends “no-load” mutual funds.

       Custodians also may charge fees for allowing clients to hold certain alternative,
       non-publicly traded securities in their accounts. Our firm does not purchase any
       such securities but sometimes consents to clients holding these securities in
       managed accounts as a courtesy.

   Expense Ratios
      Mutual funds generally charge a management fee for their services as
      investment managers. The management fee is called an expense ratio. For
      example, an expense ratio of 0.50 means that the mutual fund company
      charges 0.5% for its services. These fees are in addition to the fees paid by the
      client to ASSET PLANNING SERVICES, INC.
       Performance figures quoted by mutual fund companies in various publications
       are after their fees have been deducted.
       Exchange-traded funds generally carry expense ratios as well.

   Termination of Agreement
       ASSET PLANNING SERVICES, INC.’s clients may terminate their agreements
       with our firm at any time by notifying the firm of the desire to cancel. The firm
       also reserves the right to terminate any agreement without cause at any time
       by notice to the client.
Account Minimums and Types of Clients — Form ADV Part 2A (2/24/2026) [Brochure]
Item 7: Types of Clients
   Description
      ASSET PLANNING SERVICES, INC.’s clients include individuals, retirement
      plans, trusts, estates, as well as corporations and other business entities. The
      firm’s clients primarily are concentrated in the Gulf South region of the United
      States although the firm does have clients throughout the United States.
       Client relationships vary in scope and length of service.

   Account Minimums
      The firm does not maintain or require account minimums.
Sector Form 13F Holdings Value ($M)
Microsoft Corp 17.1
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Wal Mart Stores Inc 11.5
United Technologies Corp /DE/ 11.0
Alphabet Inc 10.6
Lockheed Martin Corp 9.0
Johnson & Johnson 9.0
Chevron Corp 8.8
Amazon Com Inc 8.5
Philip Morris International Inc 8.1
View All
Holdings by Sector ($M)
3002401801206002015201920232027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 73 27.9
(b) Individuals (high net worth individuals) 68 328.1
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 4 5.4
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 3 4.1
(n) Other 0 0.0
Total 516 365.6
By Discretionary
Discretionary 410 323.8
Non-Discretionary 106 41.8
Total 516 365.6
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 365.6
Total 516 365.6
EDGAR Form CIK 2011 - 2026
13F-HR [0000811407]
13F-HR [0001694287]
Firm Profile (Form ADV)
Discretionary AUM$0.2B
ServesInstitutional, Retail
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