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| Choreo LLC
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| CRD # | 111221 |
| SEC # | 801-57236 |
| CIK # | 0001679031 |
| AUM | 19.14 B (2026-03-25) |
| Employees | 232 (42% Investors, 2% Brokers) |
| Fees | |
| Minimum | |
| Phone | 888-312-2467 |
| Address | 6735 Vistagreen Way Rockford, IL 61107 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] [Instagram] |
| Total AUM ($B) |
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| Fees and Compensation — Form ADV Part 2A (3/25/2026) [Brochure] |
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ITEM 5 FEES AND COMPENSATION INVESTMENT ADVISORY AND AGGREGATED REPORTING FEES The specific manner in which our fees for Investment Advisory and Aggregated Reporting Services are charged is established in the client’s agreement with Choreo. The structure and level of our fees vary by client based upon the services provided and other considerations deemed relevant but customarily are calculated as a percentage of billable assets or on a fixed-fee basis. Where our investment advisory or aggregated reporting fees are calculated as a percentage of billable assets, we generally apply either a tiered schedule where fee rates decrease as billable assets increase (the fee decrease applies to the portion of the billable assets in each applicable tier) or a flat rate applied to billable assets. The annual rate generally does not exceed 1.5% per annum unless otherwise agreed to with the client. We request (but do not require) new investment advisory clients to have investable assets of at least $1,000,000 and we have an annual minimum fee of $8,000. Clients affiliated with certain organizations are subject to a reduced fee schedule and/or lower minimum fee amount. These minimum requirements may have the effect of making our services impractical for certain individuals or entities with fewer investable assets given the effective annual rate of advisory fees that would be charged. At our discretion, we may waive or reduce annual minimum fees, accept new clients with less than $1,000,000 in investable assets, and/or combine the account values of family members living in the same household to determine the applicable fee. For example, we may combine account values for an individual, their minor children, their spouse, and other types of related accounts. Combining account values may increase the asset total, which may result in a reduced fee rate. Negotiability of Advisory Fees: Choreo retains the discretion to negotiate fees, including minimum fee amounts, on a client-by-client basis Client facts, circumstances and needs are considered in determining the fee arrangement. These include the complexity of client assets to be placed under management, anticipated future additional assets, related accounts, portfolio style, account composition, and custom reports, among other factors. Clients affiliated with certain organizations are subject to a reduced fee schedule and lower minimum fee amounts. Certain clients will likely pay more or less than other clients receiving similar services from Choreo. Legacy clients are generally subject to a different fee schedule than new clients. The specific annual fee is identified in the agreement between Choreo and each client, which may be amended by Choreo, including the amount or rates of fees, upon thirty days prior written notice to clients. Choreo’s senior advisors are compensated based on revenue generated from client assets they service. Other advisor team members receive a base salary and are eligible for a bonus based on both individual and team performance. The receipt of compensation linked to revenue generated from client assets creates a conflict of interest as it incentivizes our advisors to increase fees and encourage clients to increase assets in their accounts. Third Party Fees: Investment Advisory and Aggregated Reporting Services Fees are separate and distinct from the fees and expenses that are charged by Independent Advisors related to the assets held in Account(s). Where a client enters into a separate written agreement with an SMA Manager, the client will generally pay the SMA Manager a fee directly that is separate and distinct from the Investment Advisory Services Fee of Choreo. Where Choreo retains an SMA Manager directly on behalf of a client (i.e., a sub- advisor), Choreo either (i) shares a portion of its Investment Advisory Services Fee with the SMA Manager; (ii) directly debits a client’s fee on behalf of an SMA Manager; or (iii) authorizes the SMA Manager to directly debit a client’s fee. In addition, fees charged by investment vehicles held in Accounts are in addition to the Investment Advisory or Aggregated Reporting Services Fees of Choreo and the advisory fees of Independent Advisors and SMA Managers. The additional fees applicable to holdings in investment vehicles generally include a management fee, performance-based compensation (if applicable), other expenses, and a possible distribution fee. If the investment vehicle also imposes sales charges, a client may pay an initial or deferred sales charge. Such fees and expenses may be material and may negatively impact the value of the assets held in Account(s) or the performance thereof. Timing: The fee for the quarter in which the account has been initially funded is prorated based on an average daily balance and charged in arrears. Thereafter, fees are generally payable in advance in quarterly installments during the first month of each calendar quarter and are computed based on the value of the assets under management on the last day of the calendar quarter. Client may make additions to and withdrawals from account(s) at any time unless the custodian restricts the account. Advisor reserves the right, upon prior written notice to Client, or as otherwise agreed upon with the client, to adjust the Investment Advisory Services Fee to account for material deposits or withdrawals from an account during a billing period. Choreo may cause a client to maintain cash and cash equivalent positions (such as money market funds) for defensive, liquidity or similar purposes, and periodic investment plans (i.e., dollar-cost-averaging). A significant amount of cash may accumulate in the account prior to Choreo rebalancing the portfolio. If cash is being managed at the portfolio level rather than the individual account level, it is possible that an account may be allocated up to 100% cash. Unless otherwise agreed in writing, cash and cash equivalent ... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/25/2026) [Brochure] |
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ITEM 7 TYPES OF CLIENTS Choreo provides advisory services to a broad range of client types, including but not limited to: • Individuals (other than high net worth individuals); • High net worth individuals; • Family Offices; • Pension, retirement, and profit sharing plans (other than plan participants); • Charitable organizations and Foundations; • Estates and trusts; • Banking or thrift institutions; and • Corporations or other business entities not listed above. Generally, we request (but do not require) new investment advisory clients to have investable assets of at least $1,000,000. This amount may be reduced in our discretion. However, since we generally charge an annual minimum fee of $8,000, our services may be impractical for certain individuals or entities with fewer investable assets given the effective annual rate of advisory fees that would be charged. Clients affiliated with certain organizations are subject to a reduced fee schedule and/or lower minimum fee amount. The annual minimum fee may be reduced or waived at our discretion. |
| Sector | Form 13F Holdings | Value ($B) | |
|---|---|---|---|
| Apple Inc | 0.2 | ||
| Nvidia Corp | 0.2 | ||
| Microsoft Corp | 0.1 | ||
| Bank of America Corp /DE/ | 0.1 | ||
| Amazon Com Inc | 0.1 | ||
| Alphabet Inc | 0.1 | ||
| Alphabet Inc | 0.1 | ||
| Holdings by Sector ($B) |
|---|
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 2,402 | 1.0 |
| (b) Individuals (high net worth individuals) | 4,392 | 16.7 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 18 | 0.6 |
| (h) Charitable organizations | 36 | 0.6 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 43 | 0.2 |
| (n) Other | 0 | 0.0 |
| Total | 24,999 | 19.1 |
| By Discretionary | ||
| Discretionary | 24,302 | 17.1 |
| Non-Discretionary | 697 | 2.1 |
| Total | 24,999 | 19.1 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 19.1 | |
| Total | 24,999 | 19.1 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001679031] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $3.1B |
| Clients | 244 |
| Serves | Institutional, Retail |
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