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| Creative Planning LLC
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| CRD # | 105348 |
| SEC # | 801-18564 |
| CIK # | 0001540235, 0001850310, 0001977052 |
| AUM | 295.57 B (2026-03-31) |
| Employees | 1,650 (93% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 866-909-5148 |
| Address | 5454 W 110th Street Overland Park, KS 66211 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] [Instagram] |
| Total AUM ($B) |
|---|
| In the News | |
|---|---|
| Thu, 16 Jul 2026 | Creative Planning bolsters commercial insurance arm with Lovell deal — InvestmentNews |
| Wed, 15 Jul 2026 | Creative Planning buys commercial insurance broker — Insurance Business |
| Tue, 14 Jul 2026 | Creative Planning Acquires Commercial Insurance Firm — Yahoo Finance |
| Tue, 16 Jun 2026 | Creative Planning Expands Presence in Southwest Florida With Acquisition of MarkhamNorton Accountants+Advisors — PR Newswire |
| Fri, 12 Jun 2026 | Creative Planning CEO Resists Taking the Firm Public — Wealth Management |
| Fees and Compensation — Form ADV Part 2A (3/31/2026) [Brochure] |
|---|
Item 5 – Fees and Compensation
We typically charge an annual percentage-based fee for portfolio management services. Clients with assets under
management below $500,000 may be charged a minimum management fee. In such cases, the fee will be clearly
communicated in the client agreement documents. The annual fee is based on the fair market value of the client’s account
assets determined as of the last day of each calendar quarter. Based on specific circumstances, like accrued interest, there
may be a discrepancy between the custodial statement value and the client’s assets in the billing software on the last day of
the quarter. Advisory fees are annualized and applied quarterly in arrears based on the number of calendar days in a quarter.
The value of the assets billed will be calculated using the asset share price on the last day of the quarter and the number of
shares at the time the account was last connected. If the relationship is terminated, a prorated fee will be due for the number
of days you were a client in the quarter. The following is our standard fee schedule.
Annual Fee Calculation
1.20% on the first $500,000, then
1.00% on assets of $500,001 – 2,000,000, then
.85% on assets of $2,000,001 – $5,000,000, then
.80% on assets of $5,000,001 - $10,000,000, then
.70% on assets of $10,000,001 - $25,000,000, then
.40% on assets of $25,000,001 - $50,000,000, then
.30% on assets of $50,000,001 - $100,000,000, then
.25% on assets over $100,000,000
Unless expressly excluded, we calculate our management fee against all assets in the investment account. Therefore, fee
calculations include cash balances invested in money market funds, short-term investment funds, ETFs, mutual funds, the
entire market value of margined assets and short positions (if any), private fund investments (if any), and all other investment
holdings. Your advisory fee may sometimes exceed the money market yield, specifically during low-yield environments.
The Fee schedule and method of fee calculation for Clients who have engaged a sub-adviser to manage an SMA is disclosed at
the time of engagement. Advisory fees for SMAs invested in a leveraged strategy managed by a sub-adviser will be calculated
using the quarter-end value net of any outstanding margin balances, liabilities, or other deductions.
The account values used to calculate your management fee are obtained from pricing services that we believe are reliable.
However, we cannot guarantee their accuracy or that securities may be bought or sold at those prices. We rely on the most
recent holding information made available through our aggregation software in relation to reporting, trading, and billing
calculations. This may include pricing data gathered from third-party sources other than the custodian of your account(s).
Valuation of a fund’s private fund investments may be complex, as there generally is no established market for these assets or
for securities of privately held companies that the fund may own directly or indirectly. We calculate your management fee
using the fund’s value available at the time of calculation. Private funds often update their value on a trailing basis after the
time of calculation therefore the private fund value used to calculate your management fees may be higher or lower than the
postdated private funds valuation published by the fund. Therefore, there may be differences in the values we use for
reporting, trading, and billing calculations. Any security (or securities) excluded from billing or labeled as “no bill” will not be
included in assets under management to determine our investment management fee.
866-CREATIVE | CREATIVEPLANNING.COM | 5454 WEST 110TH STREET | OVERLAND PARK, KS 66211 8
The exact services and fees will be agreed on and disclosed before services are provided. Fees and how they are charged are
negotiable. At our discretion, we can agree to a different investment advisory fee structure, prorate a fee, or waive a fee
entirely based upon specific facts and circumstances including, but not limited to, the client’s financial situation and
circumstances, the amount of assets under management and/or anticipated to be under management, account householding
arrangements, the complexity of the services provided, negotiations with the client, etc. In some cases, where the advisory
relationship changes and the scope of services rendered materially narrows or expands, fees may be adjusted as mutually
agreed to and as evidenced by a supplemental agreement.
The market value of the client's account will be increased when margin is employed in managing the client’s investment
portfolio. Therefore, the corresponding fee payable by the client to us will increase because we include the value of assets
purchased on margin in the client’s overall management fee calculation unless expressly excluded. As a result, in addition to
understanding and assuming the additional principal risks associated with the use of margin, clients authorizing margin are
advised of the conflict of interest between the client and us, whereby we may recommend the use of margin to invest, which
will also increase the management fee payable to us. This affects clients with a assets purchased with margin at the time of
billing. If you are concerned about margin and its implications for your account, please contact your Wealth Manager to
discuss. For more information, please refer to Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss.
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/31/2026) [Brochure] |
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Item 7 – Types of Clients
We generally provide investment advice to the following types of clients:
• Individuals
• High net worth and ultra-affluent individuals
• Pension and profit-sharing plans
• Trusts, estates, or charitable organizations
• Corporations or business entities other than those listed above
• Foundations, endowments, and other institutions
• State and municipal government entities, including pension plans
We generally require a client to have a minimum of $200,000 asset under management. At our discretion and based upon
specific facts and circumstances including, but not limited to, the amount of assets anticipated to be under management,
account householding arrangements, or other services provided, we may waive the minimum when we believe it is suitable. |
| Sector | Form 13F Holdings | Value ($B) | |
|---|---|---|---|
| Apple Inc | 3.1 | ||
| Nvidia Corp | 2.4 | ||
| Microsoft Corp | 1.4 | ||
| Holdings by Sector ($B) |
|---|
| Type | Form D Funds | Date | Sold | AUM |
|---|---|---|---|---|
| PE | CAIS Private Equity Core II LP | [2023-11-07] | 55.0 M | 62.3 M |
| Filed 2023-02-23 (D) · Exemption 506(b), 3(c), 3(c)(7) · Minimum $250,000 · Remaining Indefinite · Duration More than one year · Revenue Decline to Disclose | ||||
| PE | CAIS Private Equity Core I LP | [2023-03-31] | 331.5 M | 122.0 M |
| Filed 2022-07-22 (D/A) · Exemption 506(b), 3(c), 3(c)(7) · Minimum $250,000 · Remaining Indefinite · Duration More than one year · Revenue Decline to Disclose | ||||
| PE | Lenox Blue Chip LLC | [2016-01-04] | 8.8 M | 0.2 M |
| Offered $8,750,000 · Filed 2011-05-17 (D) · Exemption 506, 3(c), 3(c)(1) · Minimum $250,000 · Duration One year or less · Revenue No Revenues | ||||
| PE | Lenox HPE LLC | [2016-01-04] | 21.2 M | 11.2 M |
| Offered $21,200,000 · Filed 2015-12-29 (D) · Exemption 506(b), 3(c), 3(c)(1), 3(c)(7) · Minimum $350,000 · Duration One year or less · Revenue Decline to Disclose | ||||
| PE | Lenox PE Fund I LLC | [2016-01-04] | 11.2 M | 1.7 M |
| Offered $11,250,000 · Filed 2011-05-16 (D) · Exemption 506, 3(c), 3(c)(1) · Minimum $250,000 · Duration One year or less · Revenue No Revenues | ||||
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 47,540 | 19.5 |
| (b) Individuals (high net worth individuals) | 39,511 | 164.4 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 5 | 0.9 |
| (g) Pension and profit sharing plans | 10,861 | 96.0 |
| (h) Charitable organizations | 335 | 4.1 |
| (i) State or municipal government entities | 199 | 3.4 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 1,847 | 7.1 |
| (n) Other | 0 | 0.0 |
| Total | 320,323 | 295.6 |
| By Discretionary | ||
| Discretionary | 317,512 | 291.9 |
| Non-Discretionary | 2,811 | 3.6 |
| Total | 320,323 | 295.6 |
| By Non-United States Persons | ||
| Non-United States Persons | 1.4 | |
| United States Persons | 294.2 | |
| Total | 320,323 | 295.6 |
| Form D Directors | Role | # Filings | # Firms | 2011 - 2026 |
|---|---|---|---|---|
| Matthew Brown | Executive Officer | 194 | 13 | |
| Capital Integration Systems LLC | Promoter | 142 | 10 | |
| Jay Hummel | Executive Officer | 8 | 3 | |
| John Lame | Executive Officer | 5 | 3 | |
| Cais Private Equity Core II GP LLC | Promoter | 1 | 1 | |
| Cais Private Equity Core I GP LLC | Promoter | 1 | 1 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001540235] | |
| SC 13G | [0001540235] | |
| D | [0001850310] | |
| 13F-NT | [0001977052] |
| Form 13D/13G Filer | Form 13D/13G Subject | Filed |
|---|---|---|
| Creative Planning | United States Antimony Corp | [2020-01-30] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $13.6B |
| Clients | 1,767 (1 non-US) |
| Serves | Institutional, Retail, Research |
| Fund Types | Private Equity |
| LEI | 254900A9E6SC2CI8V842 |
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|---|---|---|
|
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|
FL | 500.96 B |
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Cerity Partners LLC
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NY | 161.68 B |
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KS | 125.41 B |
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New England Asset Management Inc
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CT | 111.72 B |
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Clearstead Advisors LLC
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OH | 33.88 B |
|
E Fund Management Hong Kong Co Limited
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15.72 B | |
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Evercore Wealth Management LLC
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NY | 15.52 B |
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Laird Norton Wetherby Wealth Management LLC
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|
WA | 12.18 B |
|
Soltis Investment Advisors LLC
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UT | 12.04 B |
|
Bridges Investment Management Inc
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|
NE | 11.31 B |