Creative Planning LLC

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Assets, Funds, Holdings

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Creative Planning LLC
CRD #105348
SEC #801-18564
CIK #0001540235, 0001850310, 0001977052
AUM 295.57 B (2026-03-31)
Employees 1,650 (93% Investors, 0% Brokers)
Phone866-909-5148
Address5454 W 110th Street
Overland Park, KS 66211
Source [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] [Instagram]
Total AUM ($B)
3002401801206001999200820172027
In the News
Thu, 16 Jul 2026 Creative Planning bolsters commercial insurance arm with Lovell deal — InvestmentNews
Wed, 15 Jul 2026 Creative Planning buys commercial insurance broker — Insurance Business
Tue, 14 Jul 2026 Creative Planning Acquires Commercial Insurance Firm — Yahoo Finance
Tue, 16 Jun 2026 Creative Planning Expands Presence in Southwest Florida With Acquisition of MarkhamNorton Accountants+Advisors — PR Newswire
Fri, 12 Jun 2026 Creative Planning CEO Resists Taking the Firm Public — Wealth Management
Sector Form 13F Holdings Value ($B)
Apple Inc 3.1
Nvidia Corp 2.4
Microsoft Corp 1.4
 
 
 
 
 
 
 
 
Holdings by Sector ($B)
15012090603002011201620212027
Type Form D Funds Date Sold AUM
PE CAIS Private Equity Core II LP [2023-11-07] 55.0 M 62.3 M
Filed 2023-02-23 (D) · Exemption 506(b), 3(c), 3(c)(7) · Minimum $250,000 · Remaining Indefinite · Duration More than one year · Revenue Decline to Disclose
PE CAIS Private Equity Core I LP [2023-03-31] 331.5 M 122.0 M
Filed 2022-07-22 (D/A) · Exemption 506(b), 3(c), 3(c)(7) · Minimum $250,000 · Remaining Indefinite · Duration More than one year · Revenue Decline to Disclose
PE Lenox Blue Chip LLC [2016-01-04] 8.8 M 0.2 M
Offered $8,750,000 · Filed 2011-05-17 (D) · Exemption 506, 3(c), 3(c)(1) · Minimum $250,000 · Duration One year or less · Revenue No Revenues
PE Lenox HPE LLC [2016-01-04] 21.2 M 11.2 M
Offered $21,200,000 · Filed 2015-12-29 (D) · Exemption 506(b), 3(c), 3(c)(1), 3(c)(7) · Minimum $350,000 · Duration One year or less · Revenue Decline to Disclose
PE Lenox PE Fund I LLC [2016-01-04] 11.2 M 1.7 M
Offered $11,250,000 · Filed 2011-05-16 (D) · Exemption 506, 3(c), 3(c)(1) · Minimum $250,000 · Duration One year or less · Revenue No Revenues
AUM Breakdown Accounts AUM ($B)
By Client Type
(a) Individuals (other than high net worth individuals) 47,540 19.5
(b) Individuals (high net worth individuals) 39,511 164.4
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 5 0.9
(g) Pension and profit sharing plans 10,861 96.0
(h) Charitable organizations 335 4.1
(i) State or municipal government entities 199 3.4
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 1,847 7.1
(n) Other 0 0.0
Total 320,323 295.6
By Discretionary
Discretionary 317,512 291.9
Non-Discretionary 2,811 3.6
Total 320,323 295.6
By Non-United States Persons
Non-United States Persons 1.4
United States Persons 294.2
Total 320,323 295.6
Form D Directors Role # Filings # Firms 2011 - 2026
Matthew Brown Executive Officer 194 13
Capital Integration Systems LLC Promoter 142 10
Jay Hummel Executive Officer 8 3
John Lame Executive Officer 5 3
Cais Private Equity Core II GP LLC Promoter 1 1
Cais Private Equity Core I GP LLC Promoter 1 1
EDGAR Form CIK 2011 - 2026
13F-HR [0001540235]
SC 13G [0001540235]
D [0001850310]
13F-NT [0001977052]
Form 13D/13G Filer Form 13D/13G Subject Filed
Creative Planning United States Antimony Corp [2020-01-30]
Firm Profile (Form ADV)
Discretionary AUM$13.6B
Clients1,767 (1 non-US)
ServesInstitutional, Retail, Research
Fund TypesPrivate Equity
LEI254900A9E6SC2CI8V842
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