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| Donalies Financial Planning LLC
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| CRD # | 164700 |
| SEC # | 801-131667 |
| CIK # | 0002111587 |
| AUM | 204.5 M (2026-03-25) |
| Employees | 5 (80% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 240-888-2573 |
| Address | |
| Source | [IAPD] [EDGAR] [Website] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/25/2026) [Brochure] |
|---|
Item 5 – Fees and Compensation
A. The Client may engage DFP to provide financial planning and discretionary investment
advisory services on a fee-only basis. DFP is a fee-only advisory firm and is therefore
compensated only by the Client and does not receive compensation or commission from
any other parties. DFP believes this method of compensation minimizes conflict of
interest. DFP’s fee schedule is below, but please be aware all fees are negotiable.
Strategic Financial Planning & Portfolio Management
DFP’s annual fee for Strategic Financial Planning & Portfolio Management is based upon
a percentage (%) of the market value of the assets placed under the firm’s management
in accordance with the following schedule:
Assets Under Management Maximum Annual Fee
First $500,000 1.00%
Next $500,000 (up to $1,000,000) 0.75%
Next $1,000,000 (up to $2,000,000) 0.50%
Any amount over $2,000,000 0.25%
As an example, a client subject to the above schedule with $750,000 under DFP’s
management would incur an annual fee of 1.00% on the first $500,000 and 0.75% on
the remaining $250,000.
There is a negotiable minimum annual fee of $5,000 for investment advisory services
(not to exceed 3% of assets under management). The fees charged may be higher or
lower than the cost of similar services offered through other registered investment
advisors. DFP may, in its sole discretion, waive or reduce its minimum annual fee
requirement based on a variety of objective and subjective factors, including anticipated
future earning capacity, anticipated future additional assets, related accounts, account
composition, prior fee schedules, competition, negotiations with client, etc.
If a client maintains less than $500,000 in assets under DFP’s management, and is
subject to DFP’s $5,000 annual minimum fee, that client’s effective annual fee rate will
be higher than the 1.00% referenced in the fee schedule above. Furthermore, if a client
maintains less than $250,000 under DFP’s management, and is subject to DFP’s $5,000
minimum fee, that client’s effective annual fee rate will be greater than 2.00%. An
annual fee in excess of 2.00% is higher than that normally charged in the advisory
industry and all prospective clients should be guided accordingly. In no event will
client’s effective annual fee rate exceed 3.00% of assets under management.
DFP, in its sole discretion, may charge a lesser investment advisory fee, charge a flat fee,
or may otherwise enter into an alternative fee arrangement based upon certain criteria
(i.e. anticipated future earning capacity, anticipated future additional assets, account
Donalies Financial Planning, LLC
Part 2A of Form ADV – Firm Brochure
platform limitations, dollar amount of assets to be managed, related accounts, account
composition, prior fee schedules, competition, negotiations with client, etc.). As result
of the above, similarly situated clients could pay different fees. In addition, similar
advisory services may be available from other investment advisers for similar or lower
fees.
DFP’s annual Strategic Financial Planning & Portfolio Management fee includes
investment management services and financial planning and consulting services. In the
event that the client requires extraordinary planning and/or consultation services (to be
determined in the sole discretion of DFP), the firm may determine to charge for such
additional services, the dollar amount of which shall be set forth in a separate written
notice to the client.
Legacy Fee Arrangements
Certain fee arrangements that were previously made available to DFP clients are no
longer offered and are not discussed in this Firm Brochure. These could include fee
arrangements with different fee schedules or rates, different fee timing or frequency,
and other material differences from the fee practices discussed herein. Such clients are
advised to consult their advisory agreement with DFP for specific details regarding their
particular fee arrangement, and to bring any questions on fees to the prompt attention
of their DFP representative.
Short-Term Financial Planning
The financial planning fee, which is based on the complexity of the Client’s financial
planning needs as well as the time spent ensuring those needs are met, ranges from
$2,400 - $8,000. After a free initial consultation, DFP will submit a Proposal for Services
to the Client, which details the Client’s goals, deliverables to be provided, and the fee
for services.
50% of the fee is due upon execution of the Financial Planning Agreement, with the
remaining 50% due upon completion of the deliverables.
Hourly Financial Planning
$300 per hour, billed in 15-minute increments. This fee is due upon completion of the
engagement.
Educational Seminars/Workshops
This service is offered on a non-refundable fixed fee basis ranging between $0 - $1,000.
Donalies Financial Planning, LLC
Part 2A of Form ADV – Firm Brochure
B. When invoicing clients, DFP provides clients with the option to pay fees directly or to
have the fees deducted from the Client’s assets. The Client also has the choice to be
billed monthly or quarterly.
Strategic Financial Planning & Portfolio Management fees are generally billed quarterly
in advance, based on the market value of the managed account(s) as of the first trading
day of the billing period. If the client engagement begins in the middle of a billing
period, the initial fee will be based upon the value of the assets initially placed under
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/25/2026) [Brochure] |
|---|
Item 7 - Types of Clients
While DFP can provide financial planning and portfolio management services to anyone, there
are two types of clients with who we work best:
1. Dual-income families, often with a combined income of $250,000+, who don’t have the
time, inclination, knowledge, or desire to manage their finances, and
Donalies Financial Planning, LLC
Part 2A of Form ADV – Firm Brochure
2. Individuals or couples who are either preparing to retire or are just retired, and who
want help achieving their financial goals, managing investments, and making retirement
distributions.
DFP values a diverse clientele and strives to work with people from different walks of life. As
such, there is no minimum net worth or asset requirement to become a client. There is a
negotiable minimum annual fee of $5,000 for investment advisory services (not to exceed 3% of
assets under management), discussed further in Item 5 above. As discussed above, the Client’s
chosen relationship agreement and fee will be based upon your individual situation. DFP’s
services are often time intensive. As a result, DFP may limit the number or types of clients that it
works with to honor its commitments to existing Clients. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Apple Inc | 4.1 | ||
| Amazon Com Inc | 3.6 | ||
| Microsoft Corp | 2.4 | ||
| Alphabet Inc | 1.9 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 20 | 30.1 |
| (b) Individuals (high net worth individuals) | 115 | 174.4 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 460 | 204.5 |
| By Discretionary | ||
| Discretionary | 460 | 204.5 |
| Non-Discretionary | 0 | 0.0 |
| Total | 460 | 204.5 |
| By Non-United States Persons | ||
| Non-United States Persons | 4.5 | |
| United States Persons | 200.0 | |
| Total | 460 | 204.5 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0002111587] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Clients | 26 (3 non-US) |
| Serves | Retail, Research |
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