ELLA Financial Advising LLC

Item 5: Fees and Compensation
Please note, unless a Client has received the firm’s Disclosure Brochure at least 48 hours prior to signing the
investment advisory contract, the investment advisory contract may be terminated by the Client within five (5)
business days of signing the contract without incurring any advisory fees. How we are paid depends on the type of
advisory service we are performing. Please review the fee and compensation information below.

Standard Financial Planning Package

Our Standard Financial Planning Package includes our investment management services and our ongoing
comprehensive financial planning services. Our standard advisory fee is based on the market value of the assets
under management and is calculated as follows:

                       Account Value                                  Annual Advisory Fee
                       $1 - $1,000,000                                        1.00%
                   $1,000,001 - $3,000,000                                    0.85%
                   $3,000,001 - $6,000,000                                    0.65%
                   $6,000,000 and Above                                       0.45%

Ongoing Financial Planning consists of an annual fee that is paid either quarterly, in arrears or monthly, in advance.
The annual minimum fee will range between $10,000 to $30,000 depending on the individual needs and complexity
of the client’s financial situation. For example, for a Client who has an annual fee of $10,000, the client will pay
$833.33 a month. The fee may be negotiable in certain cases. Fees for this service may be paid by electronic funds
transfer or check.
The annual fees are negotiable and are pro-rated and paid in arrears on a quarterly basis once the market value of
the assets under management surpasses the annual minimum fee amount. For Assets that we manage for you on the
Pontera platform (held away) or Flourish Cash platform (held away), fees are based on the client’s average daily
balance based on the market value of the assets under management. We will not charge a Management Fee on the
Assets until they are held at the Custodian or linked via Pontera. The advisory fee is a blended fee and is calculated
by assessing the percentage rates using the predefined levels of assets as shown in the above chart resulting in a
combined weighted fee. For example, an account valued at $2,000,000 would pay an effective fee of 0.925% with
the annual fee of $18,500. The quarterly fee is determined by the following calculation: (($1,000,000 x 1.00%) +
($1,000,000 x 0.85%)) ÷ 4 = $4,625. No increase in the annual fee shall be effective without agreement from the
Client by signing a new agreement or amendment to their current advisory agreement. Some Flourish Cash accounts
may be excluded from the advisory fee in certain cases
Advisory fees are directly debited from Client accounts, or the Client may choose to pay by AdvicePay or check.
Accounts initiated or terminated during a calendar quarter will be charged a prorated fee based on the amount of
time remaining in the billing period. An account may be terminated with written notice at least 30 calendar days in
advance. Upon termination of the account, any unearned fee will be refunded to the Client.
Stand-Alone Ongoing Comprehensive Financial Planning
Ongoing Financial Planning consists of an annual fee that is paid monthly, in advance. The annual fee will range
between $10,000 to $30,000 depending on the individual needs and complexity of the client’s financial situation.
For example, for a Client who has an annual fee of $10,000, the client will pay $833.33 a month. The fee may be
negotiable in certain cases. Fees for this service may be paid by electronic funds transfer or check. This service may
be terminated with 30 days’ notice. Upon termination of any agreement, the fee will be prorated and any unearned
fee will be refunded to the Client.

Stand-Alone Project-Based Comprehensive Financial Planning
Project-Based Financial Planning consists of a fixed fee ranging from $10,000 - $30,000, depending on the
individual needs and complexity of the client’s financial situation. Half of this fee is due upfront with the other half
due at the completion of the project. The fee may be negotiable in certain cases. Fees for this service may be paid
by electronic funds transfer or check. This service may be terminated with 30 days’ notice. Upon termination of any
agreement, the fee will be prorated and any unearned fee will be refunded to the Client.
Financial Planning Hourly Fee
Hourly Financial Planning engagements are offered at an hourly rate of $400 per hour. The fee may be negotiable
in certain cases and is due at the completion of the engagement. In the event of early termination by the Client,
any fees for the hours already worked will be due. Fees for this service may be paid by electronic funds transfer or
check.
Financial Consulting
Financial consulting engagements are offered at an annual rate of up to $200,000 per year. The fee is dependent
upon variables including the specific needs of the Client, complexity, estimated time, research, and resources
required to provide services to you, among other factors we deem relevant. The fee may be negotiable in certain
cases and is paid monthly in arrears. In the event of early termination by the Client, any fees for the hours
already worked will be due. Fees for this service may be paid by electronic funds transfer or check.
Other Types of Fees and Expenses
Our fees are exclusive of brokerage commissions, transaction fees, and other related costs and expenses which
may be incurred by the Client. Clients may incur certain charges imposed by custodians, brokers, and other third
parties such as custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire transfer, and
electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. Mutual fund and
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Item 7: Types of Clients
We provide financial planning and portfolio management services to individuals, and high net-worth individuals.
Our minimum account size for our Standard Financial Planning Packages is $1,000,000.