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| Elser Financial Planning Inc
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| CRD # | 143311 |
| SEC # | 801-80871 |
| CIK # | 0002028202 |
| AUM | 2,107.9 M (2026-03-06) |
| Employees | 15 (67% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 317-731-5615 |
| Address | 8900 Keystone Crossing Indianapolis, IN 46240 |
| Source | [IAPD] [EDGAR] [Website] |
| Total AUM ($B) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/6/2026) [Brochure] |
|---|
Fees and Compensation
Description
Our fees are based on either a percentage of assets under management, hourly charges,
comprehensive financial plan fees or fixed fees. These fees are outlined in greater detail
below.
An introductory meeting, which may be by telephone or in person, is free of charge and is
an exploratory interview to determine the extent to which our financial planning and/or
investment management services may be beneficial to the client.
Our relationship with each client is non-exclusive; in other words, EFP provides investment
advisory services and financial planning services to multiple clients. We seek to avoid
situations in which one client’s interest may conflict with the interest of another of our
clients.
Comprehensive Financial Planning Services and Fees
Financial plans are priced according to the degree of complexity and typically range from
$4,000 to $10,000. Clients are asked to sign a “Letter of Agreement” outlining the scope of
the financial plan and the plan fee. In the event that the client’s situation is substantially
different than disclosed at the onset of the engagement, a revised fee will be provided for
mutual agreement.
After delivery of a financial plan, clients can continue to engage EFP for a fixed fee or on an
hourly basis at the rate of $150 - $800/hour (rate is determined per engagement based on
expertise of the advisor).
Investment Management Services and Fees
EFP clients sign an “Investment Advisory Agreement” outlining all aspects of investment
management services and fees.
EFP investment management fee is a tiered schedule as follows*:
Account Balance: Annual Fee as a % of Assets:
The first $2,000,000 .85%
Assets between $2,000,001 – $3,999,999 .75%
Elser Financial Planning, Inc.
Assets between $4,000,000 – $4,999,999 .55%
Assets $5,000,000 – $9,999,999 .45%
Assets $10,000,000 – $24,999,999 .35%
Assets $25,000,000 and over .30%
Investment management fees are billed quarterly, in arrears, meaning that clients are
invoiced after the three-month billing period has ended. The first quarter fees are pro-rated.
Generally fees are deducted from the client’s account to facilitate billing. For “held away”
accounts, fees are debited from taxable accounts or billed directly. Clients consent in
advance to direct debiting of their investment account.
* Clients with investments of less than $1 million may be subject to a minimum annual
investment management fee of $8,500. This minimum fee may be waived in certain
circumstances, such as anticipated future deposits or financial planning fees paid.
Investment management fees will not exceed 2% of billable asses. Investment management
fees may be waived or discounted at EFP’s sole discretion, and are not charged on EFP
employee accounts. The fee schedule for clients prior to 1/1/2024 may differ from the above
as outlined in their Investment Advisory Agreement.
EFP does not receive any compensation, in any form, from fund companies.
Hourly Planning Services and Fees
EFP offers limited scope/hourly planning, typically for younger clients, at a rate of
$150/hour - $800/hour. The hourly rate is determined per engagement based on complexity
of the project and expertise of the advisor.
Fixed Fees
Fixed fees are priced based on the complexity of work, and the total agreed upon fee is
billed in arrears in quarterly increments.
Other Fees
Custodians may charge transaction fees on purchases or sales of certain mutual funds, bonds
or stocks. These transaction charges, paid by the client, are usually small and incidental to
the purchase or sale of a security.
Mutual funds and exchange traded funds (ETF) incur internal operating expenses referred to
as an expense ratio. For example, an expense ratio of 0.24 means that the mutual fund/ETF
company charges 0.24% for its services. These fees are in addition to the fees paid by the
client to EFP.
Termination of Agreement
Clients may terminate agreements within 5 days of signing the “Letter of Agreement” or
“Investment Advisory Agreement” without incurring any fees. At any time after the 5 days,
Elser Financial Planning, Inc.
clients may terminate agreements by notifying EFP in writing and may be charged a pro-
rated fee.
EFP may terminate agreements at any time by notifying the client in writing and may bill a
pro-rated fee for time spent prior to termination.
Performance-Based Fees and Side-by-Side Management
EFP does not accept performance-based fees nor manage accounts which impose |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/6/2026) [Brochure] |
|---|
Types of Clients
EFP provides financial planning and/or investment advice to individuals, business entities,
charitable organizations, pension plans, trusts or estates.
EFP typically provides investment management services to clients with portfolios of $1
million or greater.
Methods of Analysis, Investment Strategies and Risk of Loss |
| Sector | Form 13F Holdings | Value ($B) | |
|---|---|---|---|
| Merchants Bancorp | 1.3 | ||
| Lilly Eli & Co | 0.0 | ||
| Apple Inc | 0.0 | ||
| Holdings by Sector ($B) |
|---|
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 158 | 0.1 |
| (b) Individuals (high net worth individuals) | 420 | 1.9 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.1 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 6 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 1,643 | 2.1 |
| By Discretionary | ||
| Discretionary | 1,474 | 1.1 |
| Non-Discretionary | 169 | 1.0 |
| Total | 1,643 | 2.1 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 2.1 | |
| Total | 1,643 | 2.1 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0002028202] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Clients | 18 |
| Serves | Retail |
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