Elser Financial Planning Inc

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Elser Financial Planning Inc
CRD #143311
SEC #801-80871
CIK #0002028202
AUM 2,107.9 M (2026-03-06)
Employees 15 (67% Investors, 0% Brokers)
Fees
Minimum
Phone317-731-5615
Address8900 Keystone Crossing
Indianapolis, IN 46240
Source [IAPD] [EDGAR] [Website]
Total AUM ($B)
3.02.41.81.20.60.02010201520212027
Fees and Compensation — Form ADV Part 2A (3/6/2026) [Brochure]
Fees and Compensation

Description

     Our fees are based on either a percentage of assets under management, hourly charges,
     comprehensive financial plan fees or fixed fees. These fees are outlined in greater detail
     below.

     An introductory meeting, which may be by telephone or in person, is free of charge and is
     an exploratory interview to determine the extent to which our financial planning and/or
     investment management services may be beneficial to the client.

     Our relationship with each client is non-exclusive; in other words, EFP provides investment
     advisory services and financial planning services to multiple clients. We seek to avoid
     situations in which one client’s interest may conflict with the interest of another of our
     clients.

Comprehensive Financial Planning Services and Fees

     Financial plans are priced according to the degree of complexity and typically range from
     $4,000 to $10,000. Clients are asked to sign a “Letter of Agreement” outlining the scope of
     the financial plan and the plan fee. In the event that the client’s situation is substantially
     different than disclosed at the onset of the engagement, a revised fee will be provided for
     mutual agreement.

     After delivery of a financial plan, clients can continue to engage EFP for a fixed fee or on an
     hourly basis at the rate of $150 - $800/hour (rate is determined per engagement based on
     expertise of the advisor).

Investment Management Services and Fees

     EFP clients sign an “Investment Advisory Agreement” outlining all aspects of investment
     management services and fees.

     EFP investment management fee is a tiered schedule as follows*:
     Account Balance:                                       Annual Fee as a % of Assets:
     The first $2,000,000                                           .85%
     Assets between $2,000,001 – $3,999,999                         .75%

                                   Elser Financial Planning, Inc.

    Assets between $4,000,000 – $4,999,999                          .55%
    Assets $5,000,000 – $9,999,999                                  .45%
    Assets $10,000,000 – $24,999,999                                .35%
    Assets $25,000,000 and over                                     .30%
    Investment management fees are billed quarterly, in arrears, meaning that clients are
    invoiced after the three-month billing period has ended. The first quarter fees are pro-rated.
    Generally fees are deducted from the client’s account to facilitate billing. For “held away”
    accounts, fees are debited from taxable accounts or billed directly. Clients consent in
    advance to direct debiting of their investment account.
     * Clients with investments of less than $1 million may be subject to a minimum annual
     investment management fee of $8,500. This minimum fee may be waived in certain
     circumstances, such as anticipated future deposits or financial planning fees paid.
     Investment management fees will not exceed 2% of billable asses. Investment management
     fees may be waived or discounted at EFP’s sole discretion, and are not charged on EFP
     employee accounts. The fee schedule for clients prior to 1/1/2024 may differ from the above
     as outlined in their Investment Advisory Agreement.

     EFP does not receive any compensation, in any form, from fund companies.

Hourly Planning Services and Fees
    EFP offers limited scope/hourly planning, typically for younger clients, at a rate of
    $150/hour - $800/hour. The hourly rate is determined per engagement based on complexity
    of the project and expertise of the advisor.

Fixed Fees
    Fixed fees are priced based on the complexity of work, and the total agreed upon fee is
    billed in arrears in quarterly increments.

Other Fees
     Custodians may charge transaction fees on purchases or sales of certain mutual funds, bonds
     or stocks. These transaction charges, paid by the client, are usually small and incidental to
     the purchase or sale of a security.

     Mutual funds and exchange traded funds (ETF) incur internal operating expenses referred to
     as an expense ratio. For example, an expense ratio of 0.24 means that the mutual fund/ETF
     company charges 0.24% for its services. These fees are in addition to the fees paid by the
     client to EFP.

Termination of Agreement
    Clients may terminate agreements within 5 days of signing the “Letter of Agreement” or
    “Investment Advisory Agreement” without incurring any fees. At any time after the 5 days,

                                   Elser Financial Planning, Inc.

     clients may terminate agreements by notifying EFP in writing and may be charged a pro-
     rated fee.
     EFP may terminate agreements at any time by notifying the client in writing and may bill a
     pro-rated fee for time spent prior to termination.

             Performance-Based Fees and Side-by-Side Management

     EFP does not accept performance-based fees nor manage accounts which impose
Account Minimums and Types of Clients — Form ADV Part 2A (3/6/2026) [Brochure]
Types of Clients
     EFP provides financial planning and/or investment advice to individuals, business entities,
     charitable organizations, pension plans, trusts or estates.

     EFP typically provides investment management services to clients with portfolios of $1
     million or greater.

           Methods of Analysis, Investment Strategies and Risk of Loss
Sector Form 13F Holdings Value ($B)
Merchants Bancorp 1.3
Lilly Eli & Co 0.0
Apple Inc 0.0
 
 
 
 
 
 
 
 
Holdings by Sector ($B)
3.02.41.81.20.60.02024202520262027
AUM Breakdown Accounts AUM ($B)
By Client Type
(a) Individuals (other than high net worth individuals) 158 0.1
(b) Individuals (high net worth individuals) 420 1.9
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.1
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 6 0.0
(n) Other 0 0.0
Total 1,643 2.1
By Discretionary
Discretionary 1,474 1.1
Non-Discretionary 169 1.0
Total 1,643 2.1
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 2.1
Total 1,643 2.1
EDGAR Form CIK 2011 - 2026
13F-HR [0002028202]
Firm Profile (Form ADV)
Discretionary AUM$0.1B
Clients18
ServesRetail
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