Fermata Advisors LLC

Item 5 – Fees and Compensation
Fees for Advisory Services
 Investment Management Services
 Investment advisory fees are paid monthly, quarterly or as agreed in advance pursuant to the terms of the
 investment advisory agreement. Fees are based on the market value of assets under management at the end of
 the prior quarter as agreed in the advisory agreement.

 For accounts that utilize borrowing or other forms of leverage as part of the investment strategy, advisory fees
 may be calculated based on the total market value of assets under management, including assets acquired
 through the use of leverage, rather than solely on the client's contributed capital or account equity. For
 example, if a client contributes $1,000,000 to an account and the account employs 1.2x leverage, resulting in

 $1,200,000 of invested assets, the advisory fee will generally be calculated based on the $1,200,000 of assets
 under management. As a result, clients using leverage will pay higher advisory fees than they would on an
 unleveraged account of the same equity value. In addition, money borrowed in a margin account is charged an
 interest rate determined by the custodian. The margin interest rate that you pay is separate and distinct from
 the advisory fees you pay us.

 Investment advisory fees are negotiable based on the scope and complexity of the services as well as the amount
 of time and expertise required but generally do not exceed 1.50%.

 The investment advisory fee in the first period of service is prorated from the inception date of the account[s] to
 the end of the first month or quarter depending on the fee schedule agreement.

     •   If a client terminates an engagement prior to the billing period, fees for any partial billing period (if
         applicable) will be prorated to the date of termination and any excess fees will be returned to Client.

     •   Asset management fees are exclusive of, and in addition to, brokerage fees, transaction fees, and
         other related costs and expenses. Please see Item 12 for more details regarding brokerage practices.

Mutual Fund Share Class Disclosures
 Certain mutual fund share classes charge a 12b-1 fee that generally amounts to an additional .25% expense ratio
 or more. The purpose of 12b-1 fees is to cover marketing expenses and shareholder services such as support
 services and “other expenses” like legal, accounting and the administrative services of the custodian. When
 selecting a mutual fund, investment advisor representatives have a fiduciary duty to select the share class that
 helps manage the overall fee structure of the account that is in a client’s best interest. The overall fee structure
 includes such fees as the asset management fee, the expense ratio and ticket charges.

     •   Mutual funds normally offer multiple share classes, including lower-cost share classes that do not
         charge 12b-1 fees and are therefore usually less expensive but with eligibility requirements.

     •   Investment adviser representatives will consider investing client funds in 12b-1 fee paying share classes
         even when a lower-cost share class is available as appropriate to account for the overall fee structure and
         tax considerations as well as other attributes of a particular fund that are not available for a lesser fee.

     •   Where available, the firm seeks to utilize lower-cost share classes when consistent with the client’s
         custodial platform, account type, and overall cost structure.

Fee Billing
 Investment Management Services
 Investment advisory fees are calculated by the firm and deducted from the Client’s account[s] at the Custodian.
 The firm shall send an invoice to the Custodian indicating the amount of the fees to be deducted from the Client’s
 account[s] at the respective quarter end date. The amount due is calculated by applying the quarterly rate (annual
 rate divided by 4) to the total assets under management with the firm at the end of each quarter. Clients will be

 provided with a statement, at least quarterly, from the Custodian reflecting the deduction of the investment
 advisory fee. Clients should verify the accuracy of fees.

Financial Planning Services
 The firm can charge an hourly or flat fee basis for financial planning services. The total estimated fee, as well as
 the ultimate fee charged is based on the scope and complexity of the engagement.

    •   The fee for financial plans that are based on an hourly rate is calculated by a multiple of the anticipated
        number of hours required and an hourly rate that is generally between $250 to $500 an hour.
    •   The fee for financial plans generally starts at $5,000.

Third Party Financial Planning
For clients utilizing our third-party financial planning advisors, fees will be set by the level of planning selected.
The firm will receive 30% of the fees charged to clients using this service. This is separate and distinct from other
fees described herein.

Hourly Consulting Services
 The firm can charge an hourly fee of generally between $250 to $500 to provide hourly consulting when a more
 comprehensive financial plan is not requested.

Retirement Plan Consulting
 Sonoma Wealth Advisors charges between a 0.75% to 1% asset management fee for retirement accounts subject to
 ERISA. The total estimated fee, as well as the ultimate fee charged is based on the scope and complexity of the
 engagement. The fee-paying arrangement for Retirement Plan Consulting will be outlined in a separate agreement.

Other Fees and Expenses
 Clients can incur certain fees or charges imposed by third parties, other than the firm, in connection with investing
 that are detailed in the custodial agreement and/or fund prospectus. These fees and expenses will generally be used
 to pay fund management fees, account administration (e.g., custody, margin expense, brokerage and account
...

Item 7 – Types of Clients
 The firm offers investment advisory services primarily to high-net-worth individuals, individuals and small
 businesses. The number of each type of Client is provided on Form ADV Part 1A. These amounts change over
 time and are updated at least annually.