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| Keyboard |
| Financial Focus LLC
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|---|---|
| CRD # | 282177 |
| SEC # | 801-112408 |
| CIK # | |
| AUM | 800.0 M (2026-01-29) |
| Employees | 8 (62% Investors, 62% Brokers) |
| Phone | 760-431-3040 |
| Address | 1925 Palomar Oaks Way Carlsbad, CA 92008 |
| Source | [IAPD] [Website] |
| Total AUM ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 287 | 37.0 |
| (b) Individuals (high net worth individuals) | 294 | 506.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 1 | 3.0 |
| (h) Charitable organizations | 2 | 254.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 1,308 | 800.0 |
| By Discretionary | ||
| Discretionary | 1,308 | 800.0 |
| Non-Discretionary | 0 | 0.0 |
| Total | 1,308 | 800.0 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 800.0 | |
| Total | 1,308 | 800.0 |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Clients | 10 |
| Serves | Institutional, Retail |
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