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| First Heartland Consultants Inc
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|---|---|
| CRD # | 110377 |
| SEC # | 801-46595 |
| CIK # | 0001428793 |
| AUM | 2,085.9 M (2026-03-17) |
| Employees | 96 (92% Investors, 99% Brokers) |
| Phone | 636-625-0900 |
| Address | 4101 Lake St Louis Blvd Lake St Louis, MO 63367 |
| Source | [IAPD] [EDGAR] [Website] [Facebook] [Instagram] |
| Total AUM ($B) |
|---|
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Apple Inc | 14.5 | ||
| Nvidia Corp | 14.1 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 6,041 | 1.3 |
| (b) Individuals (high net worth individuals) | 309 | 0.5 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 86 | 0.2 |
| (h) Charitable organizations | 12 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 13 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 9,610 | 2.1 |
| By Discretionary | ||
| Discretionary | 9,498 | 1.9 |
| Non-Discretionary | 112 | 0.2 |
| Total | 9,610 | 2.1 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 2.1 | |
| Total | 9,610 | 2.1 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001428793] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.7B |
| Clients | 42 |
| Serves | Institutional, Retail, Research |
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