First Heartland Consultants Inc

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Assets, Funds, Holdings

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First Heartland Consultants Inc
CRD #110377
SEC #801-46595
CIK #0001428793
AUM $1.8 B (2025-02-26)
Employees 92 (90% Investors, 99% Brokers)
Phone636-625-0900
Address4101 Lake St Louis Blvd
Lake St Louis, MO 63367
Source [IAPD] [EDGAR] [Website] [Twitter] [Facebook] [Instagram]
Total AUM ($B)
3.02.41.81.20.60.02000200820172026
Sector Form 13F Holdings Value ($M)
Nvidia Corp 12.9
Apple Inc 11.8
Amazon Com Inc 11.2
 
 
 
 
 
 
 
 
Holdings by Sector ($M)
120096072048024002012201620212026
AUM Breakdown Accounts AUM ($B)
By Client Type
(a) Individuals (other than high net worth individuals) 6,450 1.2
(b) Individuals (high net worth individuals) 215 0.4
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 83 0.2
(h) Charitable organizations 11 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 12 0.0
(n) Other 0 0.0
Total 9,231 1.8
By Discretionary
Discretionary 9,117 1.6
Non-Discretionary 114 0.2
Total 9,231 1.8
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 1.8
Total 9,231 1.8
EDGAR Form CIK 2011 - 2025
13F-HR [0001428793]
Comparable Firms State AUM ($B)
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The Norden Group LLC
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CFO4Life Group LLC
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Fiduciary Advisors Inc
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Ellenbecker Investment Group Inc
WI 1.7
JSF Financial LLC
CA 1.7
Physician Wealth Advisors Inc
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The Fiduciary Group LLC
GA 1.7
Navy Federal Investment Services LLC
VA 1.7
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