First Heartland Consultants Inc

ITEM 5 - FEES AND COMPENSATION

In addition to the information provided in Item 4 – Advisory Business, this section provides additional details regarding
our firm’s services along with descriptions of each service’s fees and compensation arrangements. It should be noted
that lower fees for comparable services are available from other sources. The exact fees and other terms will be
outlined in the agreement between you, your IAR, and FH Consultants. As a result, your IAR will charge more or
less for the same service than another IAR of FH Consultants and your IAR will charge you, specifically, more or
less for the same services than another client of the IAR.

For financial planning/consulting and non-wrap services, the fee is negotiated between you and your IAR and the
amount of the fee is specified in your client agreement. The IAR is responsible for determining the fee to charge
each client based upon factors such as total amount of assets involved in the relationship, the complexity of the
planning services, and the number and range of other advisory and client-related services to be provided. You should
consider the level and complexity of the services to be provided when negotiating the fee with the IAR. For SDBA
services, the fee is fixed and may not be negotiated. All fees are paid to FH Consultants and you should NEVER
direct payment to your IAR or your IAR’s entity.

FINANCIAL PLANNING & CONSULTING SERVICES
Fees charged for our financial planning and consulting services are negotiable based upon the type of client, the
services requested, the IAR providing advice, the complexity of the client’s situation, the composition of the
client’s Account, other advisory services provided, and the relationship of the client and the IAR.

FH Consultants provides financial planning and consulting services under an hourly fee or a fixed fee
arrangement.

Under an hourly fee arrangement, IARs are permitted to charge up to a maximum hourly fee of $250 for financial
planning and consulting services. The specific hourly rate is negotiable and will be specified in your agreement
with FH Consultants and your IAR. FH Consultants retains a portion of the hourly fee charged ($25 per hour)
and the remainder is paid to your IAR.

Under a fixed fee arrangement, a mutually agreed upon fixed fee is charged for financial planning and consulting
services. There is no minimum or maximum fixed fee. The amount of the fixed fee is negotiable and will be specified
in your agreement with FH Consultants and your IAR. FH Consultants retains a portion of the total fixed fee
charged (10%) and the remainder is paid to your IAR.

For fixed fees, you may elect to pay the fee upon execution of your agreement, upon delivery of a written financial
plan, if applicable, or upon receipt of an invoice detailing the services provided; however, at no time will FH
Consultants require payment of more than $1,200 in fees more than six months in advance. If applicable, the
written financial plan will be delivered within 6 months or work will be completed and fees will be earned within
6 months assuming client promptly provides all requested materials. For hourly fees, you will be expected to
remit payment upon receipt of an invoice detailing the services provided.

You may pay the fees owed for financial planning and consulting services by submitting a check or, in certain
circumstances, an EFT made payable to First Heartland® Consultants or by having the fee deducted from an
existing, non-qualified investment account held through our affiliated broker-dealer and custodied at Pershing,

LLC. If you elect to pay by automatic deduction from an existing non-qualified investment account, you will
provide written authorization to FH Consultants to deduct such fees. You should notify FH Consultants within
ten (10) days of receipt of an invoice if you have questions about or dispute any billing entry. You should NEVER
direct payment to your IAR or an entity controlled by your IAR.

If you retain your IAR (if appropriately licensed) to implement the recommendations provided under this service
utilizing a commission-based account, you will direct that the account be opened through our affiliated broker-
dealer, FH Capital. Prior to effecting any such transactions, you are required to enter into a new account
agreement with FH Capital. Your IAR, in their separate capacity as a registered representative of FH Capital, is
only permitted to recommend investment products available on the FH Capital platform, including but not limited
to exchange traded funds (ETFs), equities, annuities, variable life insurance, options, fixed income securities, UITs,
CDs, and mutual funds, including load and no-load mutual funds that charge you 12(b)-1 fees. The receipt of 12(b)-
1 fees represents an incentive for your IAR to recommend mutual funds with 12(b)-1 fees or higher 12(b)-1 fees
over mutual funds with no 12(b)-1 fees or lower 12(b)-1 fees, and therefore creates a conflict of interest. Please
note that the recommendation of securities products by your IAR in a commission-based account is carried out
in their separate capacity as a registered representative of the broker-dealer and NOT as an IAR. All fees paid to
FH Consultants for financial planning and consulting services are separate and distinct from the fees, expenses,
and commissions, including 12(b)-1 fees, charged to you by the product vendor, the broker-dealer (FH
Capital), and the custodian of your assets. It should be noted that lower fees for comparable services are available
from other sources.

All fees paid to FH Consultants for financial planning and consulting services are separate and distinct from the
commissions, fees and expenses charged by insurance companies associated with any disability insurance, life
insurance and annuities subsequently acquired by you. In their separate capacity as an insurance agent, your IAR
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ITEM 7 - TYPES OF CLIENTS
FH Consultants’ financial planning/consulting services are available for individuals, individual retirement accounts
(“IRAs”), pension and profit sharing plans, trusts, estates, charitable organizations, state and municipal government
entities, corporations, and other business entities. FH Consultants’ SDBA services are available for certain
individual 401(k) plan participants whose Plan is made available through TPFG. FH Consultants’ non-wrap services
are available for individuals, individual retirement accounts (“IRAs”), trusts, estates, charitable organizations, state
and municipal government entities, corporations, and other business entities. Please note, we do not permit
HSAs (health savings accounts) or ERISA accounts (i.e., pension and profit sharing plans) or
SIMPLE IRAs under the non-wrap program.

MINIMUM INVESTMENT AMOUNTS REQUIRED
FH Consultants does not require a minimum asset amount for financial planning and consulting services.
For non-wrap and SDBA services, FH Consultants requires a minimum per Account value of $6,500. In certain
circumstances, and on a case-by-case basis, FH Consultants will accept an Account less than $6,500. Accounts
cannot be aggregated to reach this minimum.