Gateway Advisory LLC

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Gateway Advisory LLC
CRD #152347
SEC #801-70890
CIK #0001512404
AUM
Employees 8 (50% Investors, 0% Brokers)
Fees
Minimum
Phone908-233-8100
Address900 South Avenue West
Westfield, NJ 07090
Source [IAPD] [EDGAR] [Website] [LinkedIn]
Total AUM ($M)
80064048032016002008201320192025
Fees and Compensation — Form ADV Part 2A (3/28/2024) [Brochure]
Item 5.        Fees and Compensation

Gateway offers its services on a fee basis, which includes hourly and/or fixed fees, as well as
fees based upon assets under management. Additionally, certain of Gateway’s Supervised
Persons, in their individual capacities, recommend insurance products under a commission
arrangement. 201Gateway Advisory, LLC Disclosure Brochure

Financial Planning and Consulting Fees

Gateway charges a fixed fee and/or hourly fee for financial planning services. These fees are
negotiable, but generally range from $1,000 to $15,000 on a fixed fee basis and/or from $100 to
$350 on an hourly rate basis, depending upon the level and scope of the services and the
professional rendering the advice. If the client engages Gateway for additional investment
advisory services, Gateway may offset all or a portion of its fees for those services based upon
the amount paid for the financial planning services.

Prior to engaging Gateway to provide financial planning services, clients are required to enter into
a written agreement with Gateway setting forth the terms and conditions of the engagement.
Generally, Gateway requires one-half of the financial planning fee (estimated hourly or fixed)

payable upon entering the written agreement. The balance is generally due upon delivery of the
financial plan or completion of the agreed upon services.

Investment and Wealth Management Fees

Gateway provides investment and wealth management services for an annual fee based upon a
percentage of the market value of the assets being managed by Gateway. These fees vary and
generally range from 10 to 150 basis points (0.10% – 1.50%) per annum, depending on the scope
and complexity of a client’s portfolio and the additional advisory services to be provided under the
engagement.

Gateway’s annual fee is exclusive of, and in addition to brokerage commissions, transaction fees,
and other related costs and expenses which are incurred by the client. Gateway does not,
however, receive any portion of these commissions, fees, and costs. For clients whose assets
are managed directly by the firm, investment advisory fees will be debited directly from each
client’s account. The advisory fee is paid quarterly, in advance, and the value used for the fee
calculation (billable value) is the net average daily balance of the previous three months. This
means that if your annual fee is 1.00%, then each quarter we will multiply the billable value of
your account by 1.00% then divide by 4 to calculate our fee. To the extent there is cash in your
account, it will be included in the value for the purpose of calculating fees only if the cash is part
of an investment strategy. You may make additions to and withdrawals from the Account at any
time, subject to our right to terminate an account. If assets are deposited into or withdrawn from
an account after the inception of a quarter the Management Fee payable with respect to the assets
will not be prorated based on the number of days remaining in the quarter. Once the calculation
is made, we will instruct your account custodian to deduct the fee from your account and remit it
to Gateway. While almost all of our clients choose to have their fee debited from their account,
we will invoice clients upon request.

Fee Discretion

Gateway, in its sole discretion, may negotiate to charge a lesser management fee based upon
certain criteria (i.e., anticipated future earning capacity, anticipated future additional assets, dollar
amount of assets to be managed, related accounts, account composition, pre-existing client,
account retention, pro bono activities, etc.).

Fees Charged by Financial Institutions

As further discussed in response to Item 12 (below), Gateway generally recommends that clients
utilize the brokerage and clearing services of Charles Schwab & Co., Inc. (“Schwab”) for
investment management accounts.

Gateway may only implement its wealth management recommendations after the client has
arranged for and furnished Gateway with all information and authorization regarding accounts
with appropriate financial institutions. Financial institutions include, but are not limited to, Schwab,
any other broker-dealer recommended by Gateway, broker-dealer directed by the client, trust
companies, banks etc. (collectively referred to herein as the “Financial Institutions”).

Clients incur certain charges imposed by the Financial Institutions and other third parties such as
fees charged by Independent Managers (as defined below), custodial fees, charges imposed
directly by a mutual fund or ETF in the account, which are disclosed in the fund’s prospectus (e.g.,
fund management fees and other fund expenses), deferred sales charges, odd-lot differentials,
transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage
accounts and securities transactions. Additionally, for assets outside of any wrap fee programs,
clients incur brokerage commissions and transaction fees. Such charges, fees and commissions
are exclusive of and in addition to Gateway’s fee. When selecting mutual funds that have multiple
share classes for recommendation to clients, Gateway will take into account the internal fees and
expenses associated with each share class, and it is Gateway policy to choose the lowest-cost
share class available, absent circumstances that dictate otherwise. For complete discussion of
expenses related to each mutual fund, you should read a copy of the prospectus issued by that
fund. Gateway can provide or direct you to a copy of the prospectus for any fund that we
recommend to you.

Fee Debit

Gateway’s Agreement and the separate agreement with any Financial Institutions authorize
Gateway or Independent Managers to debit the client’s account for the amount of Gateway’s fee
and to directly remit that management fee to Gateway or the Independent Managers. Any
Financial Institutions recommended by Gateway have agreed to send a statement to the client,
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/28/2024) [Brochure]
Item 7.        Types of Clients

Gateway provides its services to individuals, endowments, pension and profit sharing plans,
trusts, estates, charitable organizations, corporations and business entities.

Minimum Fee

As a condition for starting and maintaining a relationship for clients other than pension and profit-
sharing plans, Gateway generally imposes a minimum annual fee of $2,500. This minimum fee
may have the effect of making Gateway’s service impractical for clients, particularly those with
portfolios less than $100,000 under Gateway’s management. Gateway, in its sole discretion, may
waive its minimum annual fee based upon certain criteria including anticipated future earning
capacity, anticipated future additional assets, dollar amount of assets to be managed, related
accounts, account composition, pre-existing client, account retention, and pro bono activities.

Additionally, certain Independent Managers may impose more restrictive account requirements
and varying billing practices than Gateway. In such instances, Gateway may alter its
corresponding account requirements and/or billing practices to accommodate those of the
Independent Managers. Advisory, LLC Disclosure Brochure
Sector Form 13F Holdings Value ($M)
Apple Inc 12.3
iShares Comex Gold Trust 9.0
Microsoft Corp 7.4
Amazon Com Inc 6.8
Caterpillar Inc 6.8
Alphabet Inc 6.0
 
 
 
 
 
Holdings by Sector ($M)
70056042028014002013201720212025
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 439 150.6
(b) Individuals (high net worth individuals) 227 589.8
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.4
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 8 3.0
(n) Other 0 0.0
Total 2,286 743.7
By Discretionary
Discretionary 2,286 743.7
Non-Discretionary 0 0.0
Total 2,286 743.7
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 743.7
Total 2,286 743.7
EDGAR Form CIK 2011 - 2026
13F-HR [0001512404]
Firm Profile (Form ADV)
Discretionary AUM$0.3B
ServesInstitutional, Retail
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