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| Hardy Reed LLC
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| CRD # | 141024 |
| SEC # | 801-66976 |
| CIK # | 0001761871 |
| AUM | 2,890.7 M (2026-04-06) |
| Employees | 18 (67% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 662-823-4722 |
| Address | 101 S Front Street Tupelo, MS 38804 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook] |
| Total AUM ($B) |
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| Fees and Compensation — Form ADV Part 2A (3/24/2026) [Brochure] |
|---|
ITEM 5 - FEES AND COMPENSATION
Investment Advisory Services
Prior to engaging Hardy Reed to provide any investment advisory services, the client will be required to enter into
one or more written agreements with Hardy Reed setting forth the terms and conditions under which Hardy Reed
shall render its services. For individually managed client accounts for individuals, the maximum annual fee charged
for this service will not exceed 1.5%. Clients will be billed based on a flat fee or a tiered structure, as agreed upon
with each client and set forth in each client’s executed agreement. For those accounts subject to a tiered structure,
Hardy Reed’s practice is to include all related client accounts, specifically the accounts of direct family members,
for purposes of determining a client’s market value of assets.
For Institutional clients, including retirement plans and nonprofits, fees are individually negotiated based on the
scope of services, as outlined below.
Hardy Reed’s annual fee is prorated and charged quarterly in advance, based on the market value of the assets
on the last day of the previous quarter. Hardy Reed reserves the right to negotiate or waive fees for various
reasons.
Financial Planning Services
Prior to engaging Hardy Reed to provide financial planning services, the client will be required to enter into one
or more written agreements with Hardy Reed setting forth the terms and conditions under which Hardy Reed
shall render its services. If engaged, Hardy Reed generally charges a flat or fixed fee based on the scope of
services.
Generally, Hardy Reed requires one-half of the financial planning fee (estimated hourly or fixed) payable upon
entering the written agreement. The balance is generally due upon delivery of the financial plan or completion of
the agreed-upon services. Either party may terminate the agreement by written notice to the other. In the event
the client terminates Hardy Reed’s financial planning services, the balance of Hardy Reed’s unearned fees (if any)
shall be refunded to the client. If termination occurs within five business days of entering into an agreement for
such services, the client shall be entitled to a full refund. Hardy Reed’s financial planning fees are negotiable but
will typically not exceed a $10,000 fixed fee or a $250 hourly fee, depending on the level and scope of the services
and the professional rendering the financial planning services. Fee paying arrangements will be determined on a
case-by-case basis and will be detailed in the signed Financial Planning Agreement.
The financial planning analysis performed by Hardy Reed can and does include recommendations for investment
advisory services that Hardy Reed provides. A consulting or financial planning client is not required to
engage Hardy Reed for investment advisory services recommended during the consulting and financial planning
analysis.
662.823.4722
A CEFEX® CERTIFIED FIRM
Fees for Held Away Assets
Investment management fees are charged quarterly in advance, based on the market value of the assets on the
last day of the previous quarter, prorated account during the initial period, as outlined above. The exception for
this is directly-managed held-away accounts, such as 401(k)’s. As it is impossible to directly debit the fees from
these accounts, those fees will be assigned to the client’s taxable accounts on a pro-rata basis. If the client does
not have a taxable account, those fees will be billed directly to the client. The payment, method, and amount
are set forth in a mutually agreed upon agreement executed by Hardy Reed and the client.
Fiduciary Services
Prior to engaging Hardy Reed to provide fiduciary services – which may include any or all of the following: fiduciary
training, fiduciary assessment, preparation for CEFEX certification and ongoing fiduciary consulting – the client
will be required to enter into one or more written agreements with Hardy Reed setting forth the terms and
conditions under which Hardy Reed shall render its services. If engaged, Hardy Reed generally charges a flat or
fixed fee based on the scope of services.
Generally, Hardy Reed requires one-half of the fiduciary services fee (estimated hourly or fixed) payable upon
entering the written agreement. The balance is generally due upon completion of the agreed-upon services.
Either party may terminate the agreement by written notice to the other. In the event the client terminates Hardy
Reed’s fiduciary services, the balance of Hardy Reed’s unearned fees (if any) shall be refunded to the client. If
termination occurs within five business days of entering into an agreement for such services, the client shall be
entitled to a full refund. Hardy Reed’s fiduciary services fees are negotiable but will typically not exceed a $50,000
fixed fee or a $250 hourly fee, depending on the level and scope of the services and the professional rendering
the fiduciary services.
The fiduciary services performed by Hardy Reed may include an assessment of the client’s current investment
advisory/management services. Hardy Reed may provide similar investment management services which may be
a material conflict of interest. A fiduciary services client is not required to engage Hardy Reed for investment
advisory services
Pension Advisory and Consulting Services
Prior to engaging Hardy Reed to provide pension advisory and consulting services a client will be required to enter
into one or more written agreements with Hardy Reed setting forth the terms and conditions under which Hardy
Reed shall render its services. These services may include one or more of the following: ERISA section 3(38)
investment management, plan governance consulting, ERISA consulting, fiduciary consulting, and or investment
selection and monitoring services. If engaged, Hardy Reed generally charges a flat or fixed rate fee based on the
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/24/2026) [Brochure] |
|---|
ITEM 7 – TYPES OF CLIENTS Hardy Reed provides financial planning, wealth management and investment advisory services to individuals and high-net-worth individuals, trusts and estates. Hardy Reed also provides fiduciary consulting, pension consulting and investment advisory/management services to pension and profit-sharing plans, and it provides fiduciary services and investment management services to charitable organizations, corporations and business entities. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| J P Morgan Chase & Co | 117.8 | ||
| Apple Inc | 34.2 | ||
| Alphabet Inc | 16.3 | ||
| Microsoft Corp | 10.3 | ||
| Nvidia Corp | 9.4 | ||
| Amazon Com Inc | 8.3 | ||
| Huntington Bancshares Inc/MD | 8.1 | ||
| Alphabet Inc | 7.6 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 148 | 0.1 |
| (b) Individuals (high net worth individuals) | 203 | 1.6 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 26 | 0.9 |
| (h) Charitable organizations | 15 | 0.3 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 3 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 997 | 2.9 |
| By Discretionary | ||
| Discretionary | 983 | 2.9 |
| Non-Discretionary | 14 | 0.0 |
| Total | 997 | 2.9 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 2.9 | |
| Total | 997 | 2.9 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001761871] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.3B |
| Clients | 11 |
| Serves | Institutional, Retail |
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|
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✚
|
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|
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|
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