Heisten Wrenn Private Wealth LLC

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Heisten Wrenn Private Wealth LLC
CRD #315647
SEC #801-122026
CIK #
AUM 231.8 M (2026-05-14)
Employees 3 (67% Investors, 0% Brokers)
Fees
Minimum
Phone907-222-6270
Address3150 C Street
Anchorage, AK 99503
Source [IAPD] [Website] [Facebook]
Total AUM ($M)
2502001501005002010201520212027
Fees and Compensation — Form ADV Part 2A (4/1/2026) [Brochure]
Fees and Compensation

The following types of fees will be assessed:

Asset Management – Fees are charged quarterly in advance and are based primarily on asset
size and the level of complexity of the services provided. In individual cases, Heisten has the
sole discretion to negotiate fees that are lower than the standard fee shown or to waive fees. Fees
are not based on the share of capital gains or capital appreciation of the funds or any portion of
the funds. Comparable services for lower fees may be available from other sources. Fees for the
initial quarter will be prorated based upon the number of calendar days in the calendar quarter
that the advisory agreement is in effect. Fees are based on the market value of the assets on the
last business day of the quarter. Annual fees range from .80 – 1.40%, depending on the amount
of assets under management (“AUM”) – See chart below. Consulting services are included in
these fees for asset management services with the exception of unique circumstances that may
require a separate agreement for financial planning services (description and fees are discussed
below). If the situation warrants separate financial planning fees, it will be discussed up front
and a separate agreement will be negotiated.

Fee Schedule for Asset Management:

   Total Account Value                                 Maximum Annual Advisory Fee

  $1 - $999,999                                                      1.40%

  $1,000,000 - $1,999,999                                            1.20%

 $2,000,000 - $2,999,999                                             1.00%

 $3,000,000 - $3,999,999                                             0.90%

 $4,000,000 - $4,999,999                                             0.80%

 $5,000,000 and up                                                 Negotiable

As authorized in the client agreement, the account custodian withdraws Heisten’s advisory fees
directly from the clients’ accounts according to the custodian’s policies, practices, and
procedures. The custodial statement includes the amount of any fees paid to Heisten for
advisory services. You should carefully review the statement from your custodian/broker-
dealer’s statement and verify the calculation of fees. Your custodian/broker-dealer does not
verify the accuracy of fee calculations.

Fees are charged in advance on a quarterly basis, meaning that advisory fees for a quarter are
charged on the first day of the quarter. Clients may terminate investment advisory services
obtained from Heisten, without penalty, upon written notice within five (5) business days after
entering into the advisory agreement with Heisten. The client is responsible for any fees and
charges incurred by the client from third parties as a result of maintaining the account such as
transaction fees for any securities transactions executed and account maintenance or custodial
fees. Thereafter, the client may terminate advisory services upon written notice delivered to and
received by Heisten. Clients who terminate investment advisory services during a quarter are
charged a prorated advisory fee based on the date of Heisten’s receipt of client’s written notice to
terminate. Any earned but unpaid fees are immediately due and payable, and any prepaid and
unearned fees will be immediately refunded.

Financial Planning– Financial planning services are charged in advance through a fixed fee or
hourly arrangement as agreed upon between the client and Heisten. There will never be an
instance where $1,200 or more in fees is charged six or more months in advance.
Hourly fees are generally charged when the scope of services cannot be determined or if the
services are limited to one meeting. Fixed fees are generally quoted to the client for longer term
consulting projects. Fees are negotiable and vary depending upon the complexity of the client
situation and services to be provided. Hourly fees range from $250 - $400 per hour, depending
on what is negotiated between Heisten and the client. Similar financial planning services may be
available elsewhere for a lower cost to the client. Fixed fees for longer-term consulting projects
range from $2,500 to $5,000 per project. An estimate for total hours and charges is determined
at the start of the advisory relationship.

Typically, clients will be invoiced quarterly for all time spent by Heisten as agreed upon by
client or upon completion of the services if less than a quarter. Clients who wish to terminate the
planning process prior to completion may do so with written notice. The client may obtain a
refund of a pre-paid fee if the advisory contract is terminated before the end of the billing period
by contacting Christopher Heisten at (907) 222-6270. Upon receipt of written notification, any
earned fee will immediately become due and payable, and any prepaid and unearned fees will be
immediately refunded. A client may terminate an advisory agreement without being assessed
any fees or expenses within five (5) days of its signing.

Additional Fees and Expenses

In addition to advisory fees paid to Heisten as explained above, clients may pay custodial
service, account maintenance, transaction, and other fees associated with maintaining the
account. These fees vary by broker and/or custodian. Clients should ask Heisten for details on
transaction fees or other custodial fees specific to their account, as these fees are not included in
the annual advisory fee. Heisten does not share any portion of such fees. Additionally, for any
mutual funds purchased, the client may pay their proportionate share of the funds’ distribution,
internal management, investment advisory and administrative fees. Such fees are not shared
with Heisten and are compensation to the fund manager. Clients are urged to read the mutual
fund prospectus prior to investing.

Mutual fund companies impose internal fees and expenses on clients. These fees are in addition
...
Account Minimums and Types of Clients — Form ADV Part 2A (4/1/2026) [Brochure]
Types of Clients

Heisten offers investment advisory services to individuals and high net worth individuals. There
is generally a minimum account size of $300,000 to open and maintain an advisory account.

Form ADV, Part 2A, Item 8

       Methods of Analysis, Investment Strategies, and Risk of Loss

Heisten’s methods of analysis and investment strategies incorporate the client’s needs and
investment objectives, time horizon, and risk tolerance. Heisten is not bound to a specific
investment strategy for the management of investment portfolios, but rather consider the risk
tolerance levels pre-determined gathered at the account opening, as well as on an on-going basis.
Examples of methodologies that our investment strategies may incorporate include:

Asset Allocation – Asset Allocation is a broad term used to define the process of selecting a mix
of asset classes and the efficient allocation of capital to those assets by matching rates of return
to a specified and quantifiable tolerance for risk.

Dollar-Cost Averaging – Dollar-cost averaging is the technique of buying a fixed dollar amount
of securities at regularly scheduled intervals, regardless of the price per share. This will
gradually, over time, decrease the average share price of the security. Dollar-cost averaging
lessens the risk of investing a large amount in a single investment at the wrong time.

Technical Analysis – involves studying past price patterns and trends in the financial markets to
predict the direction of both the overall market and specific stocks.

Long-Term Purchases – securities purchased with the expectation that the value of those
securities will grow over a relatively long period of time, generally greater than one year.

Short-Term Purchases – securities purchased with the expectation that they will be sold within a

relatively short period of time, generally less than one year, to take advantage of the securities’
short term price fluctuations.

Our strategies and investments may have unique and significant tax implications. Regardless of
your account size or other factors, we strongly recommend that you continuously consult with a
tax professional prior to and throughout the investing of your assets.

Investing in securities involves risk of loss that clients should be prepared to bear. Although we
manage your portfolio with strategies and in a manner consistent with your risk tolerances, there
can be no guarantee that our efforts will be successful. You should be prepared to bear the risk
of loss.

Cryptocurrency is a digital representation of value that functions as a medium of exchange, a
unit of account, or a store of value, but it does not have legal tender status. Cryptocurrency’s
price is completely derived by market forces of supply and demand, and it is more volatile than
traditional currencies and financial assets. Investing in cryptocurrency (digital assets) carries
specific risks, including volatile market price swings or flash crashes, market manipulation,
regulatory, economic, technical, and cybersecurity risks. In addition, cryptocurrency markets
and exchanges are not regulated with the same controls or customer protections available in
equity, option, futures, or foreign exchange investing.

All investments involve the risk of loss, including (among other things) loss of principal, a
reduction in earnings (including interest, dividends, and other distributions), and the loss of
future earnings. These risks include market risk, interest rate risk, issuer risk, and general
economic risk. Regardless of the methods of analysis or strategies suggested for your particular
investment goals, you should carefully consider these risks, as they all bear risks.

Heisten’s primary goal for investing is to help the client maintain purchasing power over the
long term. This may result in short term variability and loss of principal. Time horizon and risk
tolerance are key determinates of the proper asset allocation. Heisten’s approach focuses on
taking appropriate risks for which clients are compensated (i.e., market risk) and seeking to limit
or eliminate risks that do not provide compensation over the long term (i.e., individual stock risk
or lack of portfolio risk).

Below are some more specific risks of investing:
Market Risk. The prices of securities in which clients invest may decline in response to certain
events taking place around the world, including those directly involving the companies whose
securities are owned by the client or an underlying fund; conditions affecting the general
economy; overall market changes; local, regional, or global political, social, or economic
instability; and currency, interest rate and commodity price fluctuations. Investors should have a
long-term perspective and be able to tolerate potentially sharp declines in market value.

Management Risk. Heisten’s investment approach may fail to produce the intended results. If
our perception of the performance of a specific asset class or underlying fund is not realized in
the expected time frame, the overall performance of client’s portfolio may suffer.

Equity Risk. Equity securities tend to be more volatile than other investment choices. The value

of an individual mutual fund or ETF can be more volatile than the market as a whole. This
volatility affects the value of the client’s overall portfolio. Small- and mid-cap companies are
subject to additional risks. Smaller companies may experience greater volatility, higher failure
rates, more limited markets, product lines, financial resources, and less management experience
than larger companies. Smaller companies may also have a lower trading volume, which may
disproportionately affect their market price, tending to make them fall more in response to
selling pressure than is the case with larger companies.

Fixed Income Risk. The issuer of a fixed income security may not be able to make interest and
...
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 153 37.4
(b) Individuals (high net worth individuals) 63 169.0
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 8 22.9
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 2.4
(n) Other 0 0.0
Total 621 231.8
By Discretionary
Discretionary 621 231.8
Non-Discretionary 0 0.0
Total 621 231.8
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 231.8
Total 621 231.8
Firm Profile (Form ADV)
ServesRetail
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