Item 5 – Fees and Compensation
All fees charged by Henssler are subject to negotiation.
The specific manner in which fees are charged by Henssler is established in a client’s written agreement with Henssler. Advisory
fees paid by clients are generally based upon a percentage of assets under management, or an hourly or fixed rate, and will
depend upon the type and size of the account and the specific financial strategy employed. Henssler generally bills its fees on a
monthly or quarterly basis in advance. Unless otherwise specifically negotiated and agreed to by Henssler, Client authorizes
Henssler to directly debit fees from their accounts. Upon termination of any account, any prepaid, unearned fees will be promptly
refunded. Any earned, unpaid fees will be due and payable. Henssler may provide certain services to clients, employees of the
firm, their friends and family members, or certain trade groups, businesses or classes of individuals on a discounted or gratuitous
basis (the “Discounted Services”). The provision of these Discounted Services should not have an impact upon the fees charged or
services rendered by Henssler to other clients.
Henssler’s fees are exclusive of brokerage commissions, transaction fees and other related costs and expenses, which may be
incurred by the client. Clients may incur certain charges imposed by custodians, brokers, third-party separate account managers
and other third parties such as fees charged by managers, custodial fees, deferred sales charges, odd-lot differentials, transfer
taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. Mutual
funds and exchange-traded funds also charge internal management fees, which are disclosed in a fund’s prospectus. Such
charges, fees and commissions are in addition to Henssler’s fee.
Item 12 – Brokerage Practices further describes the factors that Henssler considers in selecting or recommending broker-dealers
for client transactions and determining the reasonableness of their compensation (for example, commissions).
Henssler Automated Investment Management
Through the Henssler Automated Investment Management Program, Henssler Financial has combined a computerized digital
asset management platform with carefully conceived exchange-traded fund portfolios designed to cater to your risk tolerances
and time frame for your investing goals. The ETFs used for investment offer exposure to a particular asset class, industry,
Henssler Financial — 4
commodity, or region in addition to being more transparent in terms of their underlying holdings. ETFs are filtered through a
carefully selected set of stringent criteria to ensure diversity and cost efficiency.
Program Includes:
Electronic Communications
This includes online account setup, dedicated email for questions, dedicated voicemail system (with responses primarily via
email), eStatements and eBilling.
Automatic Daily Trading
Depending on the strategy and risk profile indicated by the client, the account can be set to automatically trade daily if
necessary to maintain a portfolio designed for optimal long-term wealth.
Automatic Rebalancing
Portfolios are monitored by a computerized system daily, and automatically rebalanced when an asset class weight drifts too
far from the intended target. Inherent market volatility causes investments to rise and fall in value, so rebalancing helps
ensure that your portfolio stays on track with your targeted level of risk.
Automatic Tax Loss Harvesting
If selected, tax-loss harvesting is available for clients with invested assets of $50,000 or more. By realizing a loss in a security
that has experienced a loss, investors are able to offset taxes on both gains and income. However, the ability to realize
significant tax benefits from this strategy depends upon a variety of factors, and no assurance can be offered that a particular
investor will in fact realize significant tax benefits.
Fee Structure:
Annual Fee 0.5%, billed quarterly
Minimum Investment $5,000
Financial Consulting
At Henssler Financial, we understand that it’s not just the highly affluent who need financial advice. In fact, some of the most
important planning and decision making should done when you are young and have a long-career ahead of you. Generally
speaking, the earlier you can start making smart financial decisions, the better positioned you will be when it comes time to buy
your first home, send your children to college, get out of debt, and finally retire.
The problem is that traditional financial planning fee models are not typically conducive to serving those individuals and families
who don’t have at least $1 million in investable assets. Therefore, we have a created a program designed specifically for those
who may not yet have significant assets, but still need significant advice. The idea behind this service is to get you and your family
started on the right path to begin growing your wealth, and hopefully, putting you in position to transition into one of our more
traditional full-service financial planning and investment management service offerings. However, this service is not limited to
only the young-professional demographic. We recognize the need for financial planning and advice for those who may rely on
pension income, rather than defined contribution retirement plans to provide for their retirement spending, or those who got a
late start in saving, or those who have had an economic hardship. This service allows for us to provide the much-needed advice at
a more reasonable cost than traditional fee models.
There are two components to this program, asset management and financial planning/advice. We have separated these services
...