Herndon Capital Management LLC

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Herndon Capital Management LLC
CRD #113538
SEC #801-60473
CIK #0001320005
AUM
Employees 8 (25% Investors, 0% Brokers)
Fees
Minimum
Phone404-232-8801
Address191 Peachtree Street, NE
Atlanta, GA 30303
Source [IAPD] [EDGAR] [Website]
Total AUM ($B)
10.08.06.04.02.00.02001200920172025
Fees and Compensation — Form ADV Part 2A (10/20/2017) [Brochure]
Item 5 – Fees and Compensation

Clients pay HCM a fee based on the value of assets in their account. Fees are charged
quarterly in arrears based on the market value of the account at the end of the quarter.

Certain Model and WRAP accounts pre-pay fees While HCM intends to charge fees in
accordance with the standard fee schedule in place at the time of executing the investment
management agreement, fees are subject to negotiation and may vary from the standard
schedules to reflect circumstances that apply to a specific client account, including
eleemosynary accounts. The fee schedule, and any applicable terms and conditions, as it
relates to a particular client is detailed in the client’s investment management agreement.

The advisory fee covers only the portfolio management and advisory services provided by
HCM and does not include brokerage commissions, mark-ups and mark-downs, exchange
fees, dealer spreads, other costs associated with the purchase and sale of securities,
custodian fees, transfer fees, wire fees, interest, taxes, or other account expenses. Refer to
Account Minimums and Types of Clients — Form ADV Part 2A (10/20/2017) [Brochure]
Item 7 – Types of Clients

HCM provides portfolio management to pension and profit sharing plans, state or municipal
government entities endowments and foundations, Taft-Hartley plans, high net worth
individuals through wrap programs,, model platforms, Undertakings for Collective
Investments in Transferable Securities (“UCITS”) authorized under the European Directive,
and proprietary accounts of HCM associates and affiliates.

A minimum account size of $5,000,000 is required for investment advisory services provided
directly by HCM. However, this minimum may be negotiable under certain circumstances.
Account minimums required through wrap programs or model portfolios differ and are
available from the sponsor of each respective program.
Sector Form 13F Holdings Value ($B)
McGraw-Hill Companies Inc 0.0
CBOE Holdings Inc 0.0
AbbVie Inc 0.0
Gilead Sciences Inc 0.0
American Express Co 0.0
AES Corp 0.0
LyondellBasell Industries NV 0.0
United Parcel Service Inc 0.0
Moodys Corp /DE/ 0.0
Philip Morris International Inc 0.0
View All
Holdings by Sector ($B)
10.08.06.04.02.00.02011201320152018
AUM Breakdown Accounts AUM ($B)
By Client Type
(a) Individuals (other than high net worth individuals) 0 0.0
(b) Individuals (high net worth individuals) 0 0.0
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 9 0.5
(j) Other investment advisers 276 0.5
(k) Insurance companies 11 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 305 1.1
By Discretionary
Discretionary 44 0.8
Non-Discretionary 261 0.3
Total 305 1.1
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 1.1
Total 305 1.1
EDGAR Form CIK 2011 - 2026
13F-HR [0001320005]
SC 13G [0001320005]
Form 13D/13G Filer Form 13D/13G Subject Filed
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Herndon Capital Management LLC Wendel Mark A [2015-02-20]
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Firm Profile (Form ADV)
Discretionary AUM$1.1B
ServesInstitutional, Retail
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