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| Integrity Financial Corporation
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| CRD # | 137125 |
| SEC # | 801-107275 |
| CIK # | 0001686777 |
| AUM | 868.1 M (2026-03-27) |
| Employees | 21 (0% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 800-794-4015 |
| Address | 680 S Cache St Jackson, WY 83001 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (3/27/2026) [Brochure] |
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ITEM 5 – FEES AND COMPENSATION
A. ADVISOR COMPENSATION
Integrity’s advisory, consulting, and investment management fees are typically based either on a percentage
of assets under management or at a flat rate. All such fees are negotiable. Based upon the services provided,
fees may be due in advance or paid in arrears, as described below. Lower fees for comparable services may
be available from other sources. Accounts initiated mid-calendar quarter will be charged a prorated fee.
Individually, Separately Managed Accounts
Integrity manages separate client accounts on a full discretionary basis, assessing a percentage fee based
upon the net market value of each account’s assets under its management as of the last day of the calendar
quarter. Where deemed reasonable, fee calculations may be based upon the aggregated net market value
across multiple, client-related accounts. Fees are assessed in arrears and payable quarterly. Annual
investment management fee may range up to 1.50%, depending on the size and complexity of a client’s
account. In no instance may a fee be greater than listed in the schedule below.
Assets Under Management Annual Fee
$1 thru $1,000,000 1.50%
$1,000,000+ thru $25,000,000 1.00%
$25,000,000+ and Over 0.75%
Either Integrity or client may terminate their agreement for services upon written notice. Under such
notifications, all advisory and/or management services shall terminate 30 days after written notice has been
received by either party, or upon mutual agreement otherwise. Accounts terminated mid-calendar quarter
will be charged a prorated management fee.
401(k) Plan Consulting
Where Integrity provides advisory/consulting services to corporate 401(k) plans, it shall assess fees at the rate
below, unless otherwise negotiated. Fees shall be assessed quarterly in arrears based upon the aggregated
net market value of the plan’s participants.
Assets Under Management. Annual Fee
$1 thru $3,000,000 1.00%
$3,000,000+ thru $4,000,000 0.75%
$4,000,000+ thru $5,000,000 0.50%
$5,000,000+ and Over Negotiable
Financial Planning Services
Integrity offers comprehensive financial planning services for clients who desire more expansive financial
advice. Services are provided on flat, one-time fee basis, and generally do not exceed $20,000 and, at the
discretion of Integrity, may be due and payable at the initial planning meeting. Services include the
development of a written comprehensive financial plan, and the availability of Integrity for additional planning
consulting services in the event changes to financial or life circumstances of the client. If the client elects to
engage Integrity for investment management, Integrity may, at its discretion, offset all or a portion of its
financial planning fees based upon, among other things, the amount paid for its planning services or the
amount of assets available for continuous management. Financial planning services fees are negotiable.
Betterment Wrap Fee Structure
For clients whose accounts are managed using the Betterment for Advisors platform, Integrity Financial
charges a fee based on the client’s assets under management. Fees are charged quarterly in arrears. In
addition, Betterment charges and directly collects a fee (“wrap fee”) for the use of its platform and services
provided. The fee schedule for clients whose accounts are managed using the Betterment for Advisors
platform is below.
The services included for the wrap fee cover all of the services provided by Betterment and Betterment
Securities through the Betterment for Advisors platform, including custody of assets, execution and clearing
of transactions, and account reporting.
Clients utilizing the Betterment for Advisors platform may pay a higher aggregate fee than if the advisory,
custodial, trade execution, and other services were purchased separately. Advisors with clients on this pricing
structure typically also pay a fixed monthly fee to Betterment. Betterment for Advisors collects both its wrap
fee and Integrity Financials’ management fee and remits the management fee to Integrity Financial.
Client Betterment Integrity
Assets Under Management
Annual Fee Annual Fee Annual Fee
$1 thru $2,000,000 0.75% 0.20% 0.55%
$2,000,000+ thru $10,000,000 0.75% 0.18% 0.57%
$10,000,000+ thru $30,000,000 0.75% 0.16% 0.59%
$30,000,000+ thru $100,000,000 0.75% 0.14% 0.61%
$100,000,000+ and Over 0.75% 0.12% 0.63%
Given this management fee sharing arrangement, Integrity may be incentivized to refer clients to Betterment.
For additional information on the Betterment arrangement, see Item 10.D below.
Integrity Diversified Private Equity Insurance Dedicated Fund
As compensation for the sub-advisory services provided to the IDF, Integrity receives a portion of the
management fee assessed by SALI Fund Management, LLC as its investment manager to the IDF.
Management fees assessed by SALI range from 0.55% to 1.00% per annum and are based upon the net asset
value of the Integrity Series. SALI retains 0.06% per annum of the net asset value of the Integrity Series.
Recommendations to prospective clients shall be limited to those whom Integrity deems an investment in
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/27/2026) [Brochure] |
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ITEM 7 – TYPES OF CLIENTS Integrity provides portfolio management services to individuals, high net-worth individuals, families, charitable organizations, corporations, corporate pension and profit-sharing plans, corporations or other businesses, and a private fund. There are no minimum requirements for opening and maintaining an account. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 1,045 | 202.3 |
| (b) Individuals (high net worth individuals) | 164 | 398.6 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 1 | 31.6 |
| (g) Pension and profit sharing plans | 205 | 197.0 |
| (h) Charitable organizations | 7 | 21.5 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 28 | 17.1 |
| (n) Other | 0 | 0.0 |
| Total | 1,443 | 868.1 |
| By Discretionary | ||
| Discretionary | 1,257 | 685.8 |
| Non-Discretionary | 186 | 182.2 |
| Total | 1,443 | 868.1 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 868.1 | |
| Total | 1,443 | 868.1 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 3 | [0001686777] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Clients | 365 |
| Serves | Institutional, Retail, Research |
| Form 3/4/5 Subject | 2011 - 2026 |
|---|---|
| Integrity Trust Company LLC | |
| Integrity Capital Income Fund Inc |
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