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| Matson Financial Advisors Inc
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| CRD # | 122480 |
| SEC # | 801-61439 |
| CIK # | |
| AUM | 518.9 M (2026-03-23) |
| Employees | 9 (56% Investors, 11% Brokers) |
| Fees | |
| Minimum | |
| Phone | 203-743-0131 |
| Address | 4 Mountain View Terrace Danbury, CT 06810-4116 |
| Source | [IAPD] [Website] [LinkedIn] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (3/23/2026) [Brochure] |
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Item 5. Fees and Compensation Believing that clients should know the adviser fee for services in advance, MFA works with a client to determine the Financial Consult, Financial Planning, or Ongoing Planning and Wealth Management fee based on the types and level of services actually provided, rather than aligning the fee specifically to the value of client assets or net worth. MFA provides financial planning and investment advisory deliverables that assist in determining the scope of work required by the client. Financial Consult. Adviser may offer clients one-time financial planning or consultative engagements for a flat dollar fee. This flat fee will be agreed in advance and will be based on the estimated time required for and the complexity of the planning work requested by client. Examples of these engagements include assistance with estate planning or the probate process, plans for exercising employer-issued options or restricted stock units, and review of personal or business insurance. This fee will generally range from $1,250 to $5,000 and is payable once the planning work is completed. Financial Planning. Upon execution of a financial planning agreement, clients will pay a one- time planning fee that will typically range from $2,500 to $10,000, paid at time of plan review. This fee includes data gathering, data input and plan preparation, presentation of the financial plan and Adviser recommendations, and any additional follow-up pertinent to providing a finalized plan and recommendations. Ongoing Financial Planning and Wealth Management. During the term of an ongoing financial planning and wealth management agreement, clients will pay an annual fixed fee that will typically range from $2,500 to $50,000, in semiannual or quarterly installments, and in arrears. Adviser fees are subject to annual review and may increase by three to five percent each year. Clients will be advised in advance of any change in fees. Fees are based on the particular services selected and, on the nature, and complexity of client circumstances. Selection of services is assessed through dialogue with clients to determine the scope of services required. MFA invoices clients on a quarterly, semiannual, or annual basis in arrears. Generally, adviser fees are deducted directly from client assets held at the account custodian. MFA has provided advisory services to select legacy clients for fees based on a percentage of assets under management. Generally, the annual fees have ranged from 0.40% to 1.25% of assets under management. These adviser fees are invoiced in arrears and deducted directly from client assets held at the account custodian. All fees paid to MFA for planning and ongoing wealth management services are separate and distinct from the fees and expenses charged by mutual funds and exchange-traded funds (each an “ETF”) to shareholders. These fees and expenses are described in the prospectus of each mutual fund or ETF and generally include a management fee and other fund expenses, such as rule 12b-1 distribution fees. Accordingly, clients should review both the fees charged by their fund investments and the adviser fee charged by MFA to fully understand the total amount of fees that they are paying. All fees paid to MFA for planning and ongoing wealth management services are separate and distinct from trading and transaction fees charged by broker-dealers associated with the purchase or sale of equity securities, fixed-income securities, mutual funds, and ETFs. Clients are solely responsible for all trade commissions and other transaction charges. A current fee schedule for trading through Pershing LLC is available upon request. Additional information about brokerage and transaction costs is provided in the section of this brochure entitled “Brokerage Practices.” Clients are responsible for charges related to the custody of securities in accounts managed by MFA. These charges may include account service fees, asset movement fees, account transfer fees, account closing fees, checking fees, statement fees and optional services selected by the client. Any fee or expense that increases the total client cost will reduce the value of client investments over time. The Letter of Agreement with a client may be canceled at any time by either party for any reason upon prior written notice. Upon termination, MFA will have no further obligation to act or advise with respect to client assets. In certain circumstances, MFA financial advisors may receive compensation for the sale of securities or other investment products, including asset-based sales charges, distribution fees, or service fees from mutual funds. Receiving compensation in the form of asset-based sales charges or service fees presents a conflict of interest, as the arrangements may incentivize MFA financial advisors to recommend investment products based on the compensation received rather than on client needs. This conflict is avoided by recommending institutional share classes, where available, and stocks, bonds, and ETFs that do not pay asset-based commissions or service fees. The adviser fee that clients pay MFA are determined with an understanding and consideration of any potential future compensation that may be paid to MFA financial advisors over time. Commissions and other compensation for the sale of investment products previously recommended to clients, including asset-based distribution fees from mutual funds, represents less than 3% of MFA’s advisory revenue. Ongoing planning and wealth management invoices will not be offset by future asset-based commission or markups. Clients have the option to purchase investment products that MFA recommends through broker-dealers and other agents that are not affiliated with MFA. |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/23/2026) [Brochure] |
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Item 7. Types of Clients MFA provides financial planning and wealth management services by combining financial planning and investment management for individuals, trusts, not-for-profit organizations, and retirement plans. MFA does require an account or relationship minimum fee in order to maintain an account or to establish a relationship. There is a minimum annual fee of $2,500 for ongoing financial planning and wealth management services. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 74 | 34.4 |
| (b) Individuals (high net worth individuals) | 156 | 481.8 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 2 | 2.6 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 822 | 518.9 |
| By Discretionary | ||
| Discretionary | 0 | 0.0 |
| Non-Discretionary | 822 | 518.9 |
| Total | 822 | 518.9 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 518.9 | |
| Total | 822 | 518.9 |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Retail |
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