Peace of Mind Financial Inc

Item 5 - Fees and Compensation

Our Advisory Fees. Fees for our services are charged on a fixed fee basis and are determined for each client
based upon our understanding of the complexity of the client’s overall financial situation and needs and
our expectation of the time and resources necessary to provide the requested services. The fixed fees
applicable to your account may be adjusted by POMFP periodically based upon changes in your financial
circumstances and advisory needs. Any adjustment in fees will be disclosed to the client in writing. In
determining the specific fee to be charged, we may consider your annual income, investable assets, total
net worth, the nature and placement of your assets, whether we will perform any tax preparation services
as part of the engagement, any relationships you maintain with our firm, our associated persons or current
clients, and any other factors we deem relevant. We do not negotiate fees with clients, but a fee may be
modified based on information a client brings to our attention which was not considered in the originally
quoted fee. Fees for annual services are billed quarterly in advance.

On rare occasions, we may offer to charge the client hourly fees for consultations related to financial
concerns arising in the context of a divorce. The decision to provide hourly services is solely at the firm’s
discretion. In those instances, the hourly fee we charge you will not exceed $450 per hour. We may also
agree to provide tax preparation services to clients on a stand-alone basis for fixed fees of up to $1,500
based on the client’s needs and the complexity of their overall financial situation.

PEACE OF MIND FINANCIAL PLANNING, INC.                               FORM ADV PART 2A – FIRM BROCHURE

Most clients who engage our ongoing services pay annual fees ranging from $5,000 to $35,000. For family
members of existing clients, we may occasionally agree to charge reduced annual fees for our services in
recognition of reduced complexity of assets and income. These reduced fees typically range from $1,200
to $4,500 annually. All advisory fees are agreed with the client in writing prior to the commencement of
our services and are paid to us by cash, check, credit card, or through direct deduction from the client’s
account held at the independent qualified custodian.

Our financial planning professionals are paid by salary. Occasional bonuses are paid based on job
performance.

Additional Fees and Costs. Separate and in addition to our advisory fees, clients may incur certain other
fees, charges, and/or taxes in connection with our services. Such additional charges and fees may be
imposed by custodians, brokers, and other third parties independently engaged by the client, and may
include brokerage commissions, custodial fees, deferred sales charges, odd-lot differentials, transfer
taxes, wire transfer and electronic fund fees, and other similar charges. Mutual funds and exchange traded
funds (“ETFs”) will also separately charge internal management fees to the client. The nature and amount
of these fees are disclosed in each fund’s prospectus. Such charges, fees, commissions, and taxes are
exclusive of, and in addition to, our advisory fees. We do not receive any portion of these additional fees,
charges, taxes, and costs.

Direct Fee Deduction. As described above, clients may elect to authorize us to directly deduct our advisory
fees from their designated account(s) held at the qualified custodian. Where applicable, your
authorization for direct fee deduction will be set forth in our written advisory agreement and/or the
account opening documents of your custodian. In accordance with our advisory agreement, we will
periodically submit a written request for payment of our advisory fees to your custodian. We will first look
to cash balances in your account or to liquidate money market shares to pay our fees. In the event that
cash balances or money market shares are not available, we will seek your approval to liquidate other
investments to pay the advisory fees then due. We will only liquidate investments held in your account
for purposes of paying our fees in accordance with our fiduciary duty to you.

The custodian of your account will send an account statement to you at least quarterly identifying the
amount of funds and each security in your account at the end of the period and setting forth all
transactions in the account during the period, including the amount of any advisory fees paid directly to
us. Where you have elected to have us directly deduct our fees from your account at the custodian, we
will send you a separate informational notice indicating payment has been made from your account
immediately following each fee deduction transaction. Please see Item 15 (Custody) for more information.
We encourage you to review the custodian’s account statements carefully and promptly upon receipt. If
you believe the advisory fees charged to your account have been miscalculated or if there is any other
issue with your account, you should contact us immediately at the phone number listed on the cover page
of this Brochure.

Our Refund and Termination Policies. POMFP or the client may terminate an agreement for advisory
services at any time upon delivery of written notice of termination to the non-terminating party. In
circumstances where POMFP has failed to provide the client with a copy of this brochure at least 48 hours
in advance of entering into an advisory agreement, the client may terminate our services without cost or
penalty within 5 business days of the parties’ execution of the agreement. For all other terminations, the
client will be required to pay our firm a pro-rated advisory fee based upon the firm’s binding good faith

PEACE OF MIND FINANCIAL PLANNING, INC.                               FORM ADV PART 2A – FIRM BROCHURE

estimate of the value of services provided through the date of termination. Any pre-paid but unearned
...

Item 7 - Types of Clients

POMFP typically provides services to individuals, high net worth individuals, and non-profit organizations.
The demographics of our typical clients are described in greater detail above in Item 4 of this brochure.
The firm values having clients from all walks of life. Accordingly, we customize our fees based on each
client’s unique financial circumstances and financial planning needs as described in Item 5. Except as
described in Item 5, we typically require a minimum annual fee of $5,000. We may reduce or waive this
minimum fee requirement entirely based on legacy client relationships or other client specific factors as
we may determine in our sole discretion.