Personal Financial Profiles Inc

Item 5 – Fees and Compensation

General Account Characteristics

Described below are general characteristics regarding “other” fees incurred, discretionary
authority, payment of fees, and termination of contracts that will affect your account(s). For a more
complete discussion and disclosure regarding any Account’s services or fee structure, we will
provide a detailed advisory agreement and/or the third-party investment manager’s Disclosure
Brochure and the Form ADV Part 2A, Appendix 1 (wrap fee brochure), as applicable.

Payment of Fees

Supervisory Services

Investment supervisory fees are payable either monthly or quarterly in advance.

The fees for managed portfolios under the Elite Account Program are as follows:

                                             Per Month      Per Quarter Annualized

Accounts Under $500,000                        .1042%          .3125%         1.25%
Accounts $500,001 to $1,000,000                .0833%            .25%         1.00%
Accounts Over $1,000,000

The fees for the equity and mutual fund component are as follows:

       First $ 1,000,000                       .0833%            .25%         1.00%

       Then $ 1,000,001 to $ 3,000,000         .0667%            .20%          .80%

       Then $ 3,000,001 to $ 5,000,000         .0500%            .15%          .60%

       Over $ 5,000,000                        .0417%           .125%          .50%

The fees for the individually managed bond and cash component are as follows:

       First $ 1,000,000                       .0542%         .1625%           .65%

       Then $ 1,000,001 to $ 3,000,000         .0458%         .1375%           .55%

       Then $ 3,000,001 to $ 5,000,000         .0375%         .1125%           .45%

       Over $ 5,000,000                        .0292%         .0875%           .35%

The fees for managed portfolios under the Premier Account Program are as follows:

                                                            Per Quarter Annualized

                                                              .3125%          1.25%
Alternatively, PFP can charge an hourly rate. In addition, fixed fees are based on the scope of the
clients’ objectives and the complexity of the plan. Additionally, the time required analyzing the
objectives, assets, and goals will be an important part of ascertaining a fixed fee. With regard to
an hourly arrangement, PFP will work on hourly charges of $250.00 per hour. The fee for initial
services will be due upon completion of the initial services. On-going services will be billed in

advance, but in no event, more than six months in advance. On-going fees for services rendered
after the initial plan are charged on a periodic basis based on the time frame of the on-going
agreement. Fees are negotiable. Therefore, clients with similar assets under management and
investment objectives may pay significantly higher or lower fees than other clients. Any and all
unearned/unapplied fees shall be refunded at once by PFP to the Advisory client.

Either party may terminate the agreement at any time upon written notice to the other. Fees are
fully refundable on a penalty free basis within five days of entering into the agreement. If a client
terminates after five days, fees are refundable for services not rendered. The client would receive
a refund for that portion of the advance fee attributable to services not performed prior to
termination. PFP will retain no fees for services not rendered.

Financial Planning Services

Fees are negotiable. Fees may be charged on an hourly basis of $250.00 per hour. The fees for
initial services will be due upon completion of the services. On-going services will be billed in
advance, but in no event, more than six months in advance. All unearned/unapplied fees shall be
refunded by PFP to the advisory client. Either party may terminate the agreement at any time upon
written notice to the other. Fees are refundable on a penalty free basis within five days of entering
into the agreement. If a client terminates an agreement after five days, fees are refundable for
services not rendered. The client would receive a refund for that portion of the advance fee
attributable to services not performed prior to termination. PFP will retain no fees for services not
rendered.

Other Fees

Generally, fees for supervisory investment advisory accounts are based on a percentage of the
market value of assets under management including cash. However, the advisory fee does not
cover charges imposed by third parties for investments held in the Account, such as contingent
deferred sales charges or 12b-1 trails on mutual funds. In addition, each mutual fund or third party
money manager charges asset management fees, which are in addition to the advisory fees charged
by us. The fees charged by such funds or managers are disclosed in each fund’s prospectus or
manager’s Disclosure Brochure. The advisory fee also does not cover debit balances or related
margin interest or SEC fees or other fees or taxes required by law. In addition, certain Accounts
may require a minimum advisory fee or quarterly maintenance fee that will be detailed in the
applicable advisory agreement.

If the client so chooses, they may implement investment advisory recommendations by utilizing
the IAR’s status as registered representatives of APW Capital, Inc. fka Comprehensive Asset
Management and Servicing, Inc. As registered representatives, our associated persons can sell

securities to any client for commissions. This could present a potential conflict of interest as the
associated persons could receive fees and commissions if the client chooses to implement
recommendations of the associated persons in their capacity as registered representatives.

Item 7 – Types of Clients

We provide investment advisory services to individuals, and pension and profit sharing plans. PFP
requires a minimum of $250,000 to open the Elite account and $25,000 for the Premier account.
In certain circumstances this minimum may be negotiable based on a prior relationship.