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| Peterson Financial Group Inc
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| CRD # | 169519 |
| SEC # | 801-120786 |
| CIK # | 0001903905 |
| AUM | 299.2 M (2026-02-24) |
| Employees | 11 (27% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 515-226-1500 |
| Address | 220 SW 9th St Des Moines, IA 50309 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [Facebook] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (2/24/2026) [Brochure] |
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ITEM 5 - FEES AND COMPENSATION INVESTMENT MANAGEMENT FEES Clients receive investment management services through Peterson Financial Group. Peterson Financial Group utilizes a third-party IMO (AEWM) for the billing of these services through a Wrap Program. Fees will be calculated as a percentage of assets under management (AUM) based on the average daily balance of account(s) and deducted from Client account(s) in arrears on a monthly basis. The wrap program fees for investment management accounts do not exceed 1.40% and will cover the cost charged by Peterson Financial Group, AEWM, any other third-party partners we utilize and the custodian (Fidelity). No other management fees are charged to client accounts by the Firm. When invested in a Model there is typically a small percentage invested in cash as part of that model (i.e., 1%). That “cash” will be included in the AUM fee. Cash held in other types of accounts, such as a stand-alone money market, a “contribution distribution sleeve” or “non-managed” account (used for purposes of scheduled distributions or flexibility of withdrawals) is “not” included in the fee. The Firm’s employees and their family-related accounts are charged a reduced fee for the Firm’s services. In some instances, we may not have discretion and an account is set up for client directed trades only. The Firm has the ability to view and initiate client-directed trades but the Firm does not maintain ongoing management or supervision of the accounts. For these accounts, the custodian bills a $30 annual administration fee. The Firm does not receive any compensation. Either Peterson Financial Group or the Client may terminate the management agreement immediately upon written notice to the other party. The management fee will be pro-rated to the date of termination, for the month in which the cancellation notice was given and PETERSON FINANCIAL GROUP, INC. FEBRUARY 2026| PAGE 9 billed to Client accounts. Upon termination, the Client is responsible for monitoring the securities in Client accounts, and we will have no further obligation to act or advise with respect to those assets. In the event of client’s death or disability, Peterson Financial Group will continue management of the account until we are notified of client’s death or disability and given alternative instructions by an authorized party. DONOR-ADVISED FUNDS Because the Firm earns an investment advisory fee on DAF assets, a conflict of interest exists when we recommend that a client donate assets to a DAF rather than making a direct gift to a charity. We mitigate this conflict adhering to our fiduciary duty to provide advice in the client’s best interest. The annual management fee will be calculated based on the net asset value of the donor account in the same manner as the asset management fee calculation described above. PRIVATE FUNDS: Clients invested in Private Funds are subject to certain fees, such as a management, performance or incentive fee and other fees and expenses, which are outlined in the fund’s offering documents. It is important for clients to review the fund’s offering documents to fully understand all the fees associated with the Fund. All the above fees are in addition to the fees charged by Peterson Financial. It is important for clients to know all the fees associated with their accounts; therefore, clients should review the fees charged by: (i) certain investments, such as private funds and mutual funds, and (ii) third parties, such as custodians, brokers and advisers, along with the fees charged by Peterson Financial to fully understand the total amount of fees affecting the account. Neither Peterson Financial nor any of its supervised persons receives compensation for the purchase/sale/holding of securities or other investment products. FINANCIAL PLANNING Financial planning services are included within the Firm’s investment advisory services for no additional fee. SIGNAL PROVIDER The Firm does engage the services of unaffiliated and independent registered investment advisor(s) (“Signal Providers”) to receive buy and sell signals, research, or other information that the Firm uses to manage a particular strategy/portfolio. Such Signal Providers will not act as fiduciaries with respect to any client as they are engaged to provide market-related services to the Firm. In providing individualized investment advice, the Firm PETERSON FINANCIAL GROUP, INC. FEBRUARY 2026| PAGE 10 will invest a client’s assets in accordance with the recommendations of one or more Signal Providers or may invest the account in any manner it deems appropriate based on the client’s personal objectives. All fees incurred by the subscription to various Signal Providers are paid by Peterson Financial Group (as a percentage of the fees generated within a particular strategy). Thus, a portion of the advisory fee paid by a client to Peterson Financial Group may be used to compensate such third-party providers or consultants. ADDITIONAL FEES AND EXPENSES: In addition to the Wrap Fee paid to Peterson Financial Group, clients may also incur certain charges imposed by other third parties, trust companies, banks and other financial institutions (collectively “Financial Institutions”). These additional charges may include fees charged by the margin costs, charges imposed directly by a mutual fund or ETF in a client’s account, as disclosed in the fund’s prospectus (e.g., fund management fees and other fund expenses), deferred sales charges, regulatory fees assessed by SEC and/or FINRA odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and taxes on brokerage accounts and securities transactions. These fees are not included within the wrap program fee is charged by the Firm. Treatment of Mutual Fund Share Classes Mutual funds often offer multiple share classes with differing internal fee and expense structures. Our firm’s planning methodology does not include the purchase of mutual fund ... |
| Account Minimums and Types of Clients — Form ADV Part 2A (2/24/2026) [Brochure] |
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ITEM 7 - TYPES OF CLIENTS
The Firm works with the following types of clients:
• Individuals
• High net-worth individuals.
We do not impose a minimum account value to initiate the Firm’s advisory and investment
management services. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Apple Inc | 0.7 | ||
| Microsoft Corp | 0.6 | ||
| Deere & Co | 0.3 | ||
| SPDR Gold Trust | 0.3 | ||
| Holdings by Sector ($M) |
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| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 452 | 194.1 |
| (b) Individuals (high net worth individuals) | 64 | 98.6 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 6 | 6.5 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 1,359 | 299.2 |
| By Discretionary | ||
| Discretionary | 1,274 | 287.0 |
| Non-Discretionary | 85 | 12.2 |
| Total | 1,359 | 299.2 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 299.2 | |
| Total | 1,359 | 299.2 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001903905] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Institutional, Retail, Research |
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