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| Rubicon Advisors GP
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| CRD # | 174447 |
| SEC # | 801-109012 |
| CIK # | 0002114679 |
| AUM | 420.7 M (2026-02-09) |
| Employees | 20 (95% Investors, 45% Brokers) |
| Fees | |
| Minimum | |
| Phone | 530-223-5357 |
| Address | 1640 East Cypress Redding, CA 96002 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (2/9/2026) [Brochure] |
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Item 5: Fees & Compensation
Compensation for Our Advisory Services
Comprehensive Portfolio Management:
The maximum annual fee to be charged to the client’s account(s) will not exceed 1.75% The fee to be
assessed to each account will be detailed in the client’s signed advisory agreement, LPL Account
Application or LPL Tiered Fee Authorization form. The total estimated fee, as well as the ultimate fee
charged, is based on the number of client’s asset managed by our firm as well as the scope and
complexity of our engagement with the client. Fees are billed on a pro-rata basis quarterly in advance
based on the value of the account(s) on the last day of the previous quarter. Fees are negotiable and
will be deducted from the account(s). Please note that fees will be adjusted for deposits and
withdrawals made during the quarter. If accounts are opened during the quarter, the pro-rata
advisory fees will be deducted during the next regularly scheduled billing cycle. Our firm bills on cash
unless indicated otherwise in writing. In rare cases, our firm will agree to direct bill clients. As part
of this process, Clients understand the following:
a) LPL as the client’s custodian sends statements at least quarterly, showing all disbursements
for each account, including the amount of the advisory fees paid to our firm;
b) Clients provide authorization permitting LPL to deduct these fees;
c) LPL calculates the advisory fees for all fee schedules and deducts them from the client’s
account.
ADV Part 2A – Firm Brochure Page 8 Rubicon Advisors
LPL Sponsored Advisory Programs:
The account fee charged to the client for each LPL advisory program is negotiable, subject to the
following maximum account fees which includes the third-party manager fees:
Advisory Program Annual Percentage of Assets Charge
Manager Access Select Up to 1.80%
Model Wealth Portfolio Up to 1.80%
Optimum Market Portfolio Up to 1.80%
Personal Wealth Portfolio Up to 1.80%
Guided Wealth Portfolio Up to 1.35%
LPL has a separate billing process which we have no control over. In general, they will directly bill
you and a portion of this fee will be paid to our firm and will be outlined their separate written
disclosure documents.
Financial Planning & Consulting:
Our firm charges on an hourly or flat fee basis for financial planning and consulting services. The total
estimated fee, as well as the ultimate fee charged, is based on the scope and complexity of our
engagement with the client. The maximum hourly fee to be charged will not exceed $350. Flat fees
will not exceed $5,000. The fee-paying arrangements will be determined on a case-by-case basis and
will be detailed in the signed consulting agreement. Our firm will not require a retainer exceeding
$1,200 when services cannot be rendered within 6 months.
Retirement Plan Consulting:
Our Retirement Plan Consulting services are billed on an hourly, flat fee basis, or a fee based on the
percentage of Plan assets under management. The total estimated fee, as well as the ultimate fee
charged, is based on the scope and complexity of our engagement with the client. The fee-paying
arrangements will be determined on a case-by-case basis and will be detailed in the signed consulting
agreement.
Other Types of Fees & Expenses
Non-Wrap Clients will incur transaction fees for trades executed by their chosen custodian, via
individual transaction charges. These transaction fees are separate from our firm’s advisory fees and
will be disclosed by the chosen custodian.
LPL Financial’s trading platform (“SWM”) offers a variety of investments including, but not limited
to, individual stocks, individual bonds, exchange traded funds (“ETFs”), and mutual funds. Over the
course of the last twelve months, LPL Financial has made available to our firm a suite of $0
transaction fee mutual funds and ETFs. As a SWM client, you are responsible for covering the
transaction fee costs. Thus, these new offerings can potentially benefit you as you would no longer
be paying transaction costs associated with each trade in those types of investments. However, the
limited number of ETFs and mutual funds available to us may have higher overall expenses than other
types of ETFs and mutual funds offered by LPL Financial. Therefore, while our firm considers
transaction fees in its buying decisions, they are not our firm’s sole deciding factor. Our firm’s
primary focus is what is in the best interest of the client and their portfolio. Thus, our firm will base
our decisions on a number of factors including, but not limited to, the merits of the investments, how
ADV Part 2A – Firm Brochure Page 9 Rubicon Advisors
that investment fits within your investment objectives, risk level, and your investment goals. We will
also consider the overall fees of the investment, performance objectives of the investment, and actual
investments within the particular ETF or mutual fund.
Clients may also pay holdings charges imposed by the chosen custodian for certain investments,
charges imposed directly by a mutual fund, index fund, or exchange traded fund, which shall be
disclosed in the fund’s prospectus (i.e., fund management fees and other fund expenses), initial or
deferred sales charges, mutual fund sales loads, 12b-1 fees (in extremely rare cases when charged by
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (2/9/2026) [Brochure] |
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Item 7: Types of Clients & Account Requirements
The advisory services offered by our firm are available for individuals, individual retirement
accounts (“IRAs”), banks and thrift institutions, pension and profit sharing plans, including plans
subject to Employee Retirement Income Security Act of 1974 (“ERISA”), trusts, estates, charitable
organizations, state and municipal government entities, corporations and other business entities.
However, our firm generally provides investment advice to individuals and high net worth
individuals. Our firm is currently not working with other types of clients or pursuing them as
prospects, but would not turn away any opportunities that may arise.
Our firm does not impose requirements for opening and maintaining SWM accounts or otherwise
engaging with us. However, LPL Financial Sponsored Advisory Programs have the following account
minimums:
• Optimum Market Portfolios Program (OMP): $15,000
• Personal Wealth Portfolios Program (PWP): $250,000
• Model Wealth Portfolios Program (MWP): $25,000
• Manager Access Select Program (MAS): $100,000 (in certain instances, the minimum account
size may be lower or higher).
• Guided Wealth Portfolio (GWP): $5,000
For customized advisory services, any required minimum account value will be set out in the client
agreement. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Apple Inc | 12.4 | ||
| Tesla Motors Inc | 8.3 | ||
| Nvidia Corp | 6.8 | ||
| Amazon Com Inc | 4.0 | ||
| Alphabet Inc | 3.7 | ||
| Alphabet Inc | 2.2 | ||
| Facebook Inc | 1.3 | ||
| Dutch Bros Inc | 1.3 | ||
| Costco Wholesale Corp /NEW | 1.0 | ||
| Microsoft Corp | 1.0 | ||
| View All | |||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 1,070 | 169.9 |
| (b) Individuals (high net worth individuals) | 300 | 243.3 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 7 | 0.9 |
| (h) Charitable organizations | 5 | 3.5 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 9 | 3.2 |
| (n) Other | 0 | 0.0 |
| Total | 2,219 | 420.7 |
| By Discretionary | ||
| Discretionary | 2,219 | 420.7 |
| Non-Discretionary | 0 | 0.0 |
| Total | 2,219 | 420.7 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 420.7 | |
| Total | 2,219 | 420.7 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0002114679] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Institutional, Retail |
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|---|---|---|
|
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✚
|
NY | 422.3 M |
|
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|
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|
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|
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|
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|
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|
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|
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|
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|
Exeter Financial LLC
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|
AZ | 420.2 M |
|
Point Bridge Capital LLC
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|
TX | 419.7 M |