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| Second 50 Financial LLC
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| CRD # | 318626 |
| SEC # | 801-123346 |
| CIK # | |
| AUM | 341.6 M (2026-06-13) |
| Employees | 5 (60% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 424-260-1551 |
| Address | 111 N Sepulveda Blvd Manhattan Beach, CA 90266 |
| Source | [IAPD] [Website] [LinkedIn] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (4/22/2026) [Brochure] |
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Item 5 – Fees and Compensation
A A description of the fees we charge for advisory services is set forth in this Item 5. While we strive
to treat all clients in a similar fashion with respect to advisory fees, the specific fees charged to
individual clients may be customized based on their unique financial circumstances, complexity of
investments and service needs, and other factors. Accordingly, certain clients may pay fees that are
higher or lower (or otherwise materially different) than those described in this firm brochure.
Fees for Portfolio Management Services. When you engage us for portfolio management services,
you will pay Second 50 a customized annual asset-based advisory fee that is calculated as a
percentage of the market value of your account. These fees typically range between 0.50% - 1.00%
of the market value of the client’s account annually and may be structured either as part of a tiered
fee schedule or as a flat fee rate charged across the entire market value of the client’s account.
The specific fee rate and fee structure (e.g., either tiered fee schedule or flat rate) applicable to your
account will be set forth in a written advisory agreement entered at the inception of our advisory
relationship. Fees are payable to us quarterly in advance and are pro-rated for any partial billing
periods (based on the number of days in the period during which services are provided) and for any
mid-period capital inflows or outflows (based on the date of deposit or withdrawal). The advisory
fee for the initial billing period shall be based upon the opening market value of your account as of
the date funds are first deposited. Thereafter, such fees shall be based on the market value of your
account as of the close of the prior billing period.
For purposes of calculating these fees, we will typically rely upon the market value of your account
(including cash balances) as determined by the custodian of your account. The custodian may use
various pricing services such as Reuters or Standard & Poor’s to price securities held in your
account. For actively traded securities, these services use the actual last reported sale price. For less
actively traded securities such as bonds, these services will use the appropriate valuation
methodology to determine the value of the security. In rare instances where a market-based price
or other reliable pricing for a holding in your account is unavailable or the market value of an asset
is otherwise difficult for us to determine (e.g., certain privately offered securities, thinly traded
securities, etc.), alternative valuation procedures may be followed. We will alert you whenever this
circumstance may arise and provide disclosure of the applicable valuation procedure. You should
contact us with any questions or concerns about the valuation of any investments held in your
account.
Clients may make additions or withdrawals from their account at any time; however, clients should
note that some or all of the investments in their account may be intended as long-term investments
and withdrawals of cash and premature liquidations of securities positions may impair the
achievement of your investment objectives.
Fees Related to Alternative Investments. As referenced above in Item 4, depending on the client’s
unique financial and tax circumstances and objectives, Second 50 may recommend investment in
certain alternative investments, including, without limitation, domestic and foreign private equity,
debt, venture capital, hedge fund, and/or commodity pool offerings (e.g., offerings made under
Regulation D, Regulation A, or other offerings which are exempt from registration under the
Securities Act of 1933, the Investment Company Act of 1940, and similar state laws), public non-
traded offerings (e.g., S-1 offerings, intrastate offerings, business development companies, non-
traded mutual funds, etc.), and private/non-publicly traded real estate investment trusts or
investment funds (collectively, “Alternative Investments”)., Second 50 charges an annual asset-
based management fee calculated as a percentage of the market value of Alternative Investments
held by clients of up to 1.60% per year (“Alternative Investment Fee”). The specific Alternative
Investment Fee to be applied will be described in a written advisory agreement entered with the
client. For the avoidance of doubt, the Alternative Investment Fee is the sole advisory fee Second
50 charges to clients with respect to their Alternative Investments. These fees are collected
quarterly in arrears via direct fee deduction from an account designated by the client.
Fees for Financial Planning and Consulting Services. When you engage us for financial planning
and consulting services, you will pay Second 50 a subscription fee that is customized based upon
our understanding of your unique financial circumstances and planning needs and our expectation
of the time and resources necessary to provide you with the requested services. While most clients
will be charged a subscription fee ranging between $7,000 to $10,000 per six month engagement,
clients with more complex financial planning needs may pay a subscription fee of up to $20,000
per engagement for these services. The specific subscription fee applicable to your financial
planning and consulting services engagement will be set forth in a written financial planning
agreement you will be required to enter prior to the commencement of our services. These fees are
typically paid to Second 50 in advance, are invoiced to clients in paper or electronic format, and
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (4/22/2026) [Brochure] |
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Item 7 – Types of Clients We typically provide investment advice to individuals, high net worth individuals, partnerships, corporations, and other business entities. Because each client is unique, they must be willing to be involved in the planning and ongoing processes of our management of their assets. Such involvement does not have to be time consuming, however we want our clients to remain informed and have a sense of security about their investments. We do not require any minimum fee or account size to open or maintain an account with our firm. However, certain Independent Managers we recommend to clients may have minimum annual fee or minimum account size requirements. Details of these requirements are disclosed in the disclosure brochure and account opening documents of the Independent Manager. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 85 | 42.1 |
| (b) Individuals (high net worth individuals) | 71 | 299.5 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 498 | 341.6 |
| By Discretionary | ||
| Discretionary | 498 | 341.6 |
| Non-Discretionary | 0 | 0.0 |
| Total | 498 | 341.6 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 341.6 | |
| Total | 498 | 341.6 |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional, Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
Athena Investment Management
✚
|
342.1 M | |
|
Legacy Beyond Wealth LLC
✚
|
342.0 M | |
|
M3 Advisory Group LLC
✚
|
MA | 342.0 M |
|
Eaglebrook Advisors Inc
✚
|
NY | 342.0 M |
|
Steelhead Wealth Management LLC
✚
|
VA | 341.9 M |
|
Petros Family Wealth LLC
✚
|
MN | 341.6 M |
|
Ergawealth Advisors Inc
✚
|
IL | 341.5 M |
|
Blue Investment Management LLC
✚
|
FL | 341.4 M |
|
Thomas Wright Asset Management Inc
✚
|
PR | 341.3 M |
|
Eukles Asset Management LLC
✚
|
OH | 341.1 M |