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| Security First Financial Inc
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| CRD # | 122408 |
| SEC # | 801-79680 |
| CIK # | 0001553104 |
| AUM | 299.5 M (2026-03-17) |
| Employees | 2 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 810-655-2129 |
| Address | 6012 S Linden Road Swartz Creek, MI 48473 |
| Source | [IAPD] [EDGAR] [Website] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (2/6/2026) [Brochure] |
|---|
Fees and Compensation
Description
Security First Financial bases its fees on a percentage of assets under management. The advisory fee is .6% annually. There is
no fee on assets above $1.5 million. Security First Financial may waive or reduce the management fees for family or friends.
There is no minimum account size. Fees are not negotiable.
Fee Billing
Investment management fees are billed quarterly, in arrears. Invoiced amounts will appear on the clients statement from the
custodian. Fees are deducted from a designated client account that to facilitate billing. The client accepts direct debiting of their
investment account for Security First Financials management fee. For ESRP accounts, the management fee is deducted from a
pre authorized account at the corresponding custodian, based on prior review balance.
Other Fees
Custodians may charge transaction fees on purchases or sales of certain mutual funds, ETFs and securities. These transaction
charges are usually small and incidental to the purchase or sale of a security. The selection of the security is more important than
the nominal fee that the custodian charges to buy or sell the security.
Expense Ratios
Mutual funds and ETFs generally charge a management fee for their services as investment managers. The management fee is
called an expense ratio. For example, an expense ratio of 0.50 means that the mutual fund company charges 0.5% for their
services. These fees are in addition to the fees paid by you to Security First Financial.
Performance figures quoted by mutual funds and ETF’s in various publications are after the fees have been deducted. |
| Account Minimums and Types of Clients — Form ADV Part 2A (2/6/2026) [Brochure] |
|---|
Types of Clients
Description
Security First Financial provides investment advice to individuals, families, businesses and non profits organizations.
Account Minimums
Security First Financial has no account minimums.
Security First Financial
Methods of Analysis, Investment Strategies and Risk of Loss |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 572 | 193.0 |
| (b) Individuals (high net worth individuals) | 67 | 106.4 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 1 | 0.1 |
| (n) Other | 0 | 0.0 |
| Total | 1,680 | 299.5 |
| By Discretionary | ||
| Discretionary | 1,680 | 299.5 |
| Non-Discretionary | 0 | 0.0 |
| Total | 1,680 | 299.5 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.1 | |
| United States Persons | 299.5 | |
| Total | 1,680 | 299.5 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| D | [0001553104] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Retail |
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