SQ Advisors LLC

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SQ Advisors LLC
CRD #155489
SEC #801-72026
CIK #0001534380
AUM
Employees 6 (67% Investors, 0% Brokers)
Fees
Minimum
Phone239-213-9393
Address1400 Gulf Shore Blvd North
Naples, FL 34102
Source [IAPD] [EDGAR]
Total AUM ($B)
4.03.22.41.60.80.02010201520202025
Fees and Compensation — Form ADV Part 2A (2/28/2019) [Brochure]
Fees and Compensation
SQ Advisors charges clients an annual management fee of one percent of assets under management.
Fees are not negotiable. However, fees are waived for employee accounts and certain family
accounts. Other waivers may be granted at the discretion of SQ Advisors.

Clients pay management fees quarterly in arrears. Quarterly payments are based on the value of
assets under management on the last business day of the quarter, and are computed at one-fourth of
the annual management fee. Generally, for a new client, the fee for the quarter will be pro-rated
based upon the number of calendar days in the calendar quarter from the latter of the effective date
of the executed agreement or the date the account is funded. For a terminating client, the fee for
the quarter will be pro-rated over the period during which the contract was in effect in accordance
with provisions in such client’s agreement. Management fees are also generally pro-rated for capital
contributions and withdrawals during the applicable billing period. Quarterly contributions that are
deemed immaterial are typically not prorated for the benefit of the client. For most clients, SQ
Advisors calculates quarterly fees and uploads the fee schedule so the custodian may deduct the fees
directly from the client’s custodial account(s), in accordance with client advisory and custodial
agreement provisions. However, some clients (e.g., delivery versus payment, or “DVP” accounts)
are billed, and pay fees via a check or wire. Clients may generally select either method. However,
fee deduction is not available for DVP accounts (please refer to the Brokerage Practices section
for additional information about DVP accounts).

In addition to the management fee charged by SQ Advisors, clients may incur trading costs and
custodial fees (please refer to the Brokerage Practices section for more information). To the extent
that clients’ accounts are invested in mutual funds or exchange-traded funds, those funds pay a
separate layer of management fees, trading, administrative, and other expenses which are described

in each respective fund’s offering documents (i.e., prospectus).

In response to adverse or unusual market, economic, political, or other conditions as determined by
the Company, SQ Advisors may take temporary defensive positions (e.g., cash) for clients. At these
times, clients must be aware that there are less expensive alternatives available for cash
management.

Performance-Based Fees and Side-by-Side Management
SQ Advisors does not charge performance-based fees to clients.
Account Minimums and Types of Clients — Form ADV Part 2A (2/28/2019) [Brochure]
Types of Clients
SQ Advisors provides investment advisory and portfolio management services primarily to high net
worth individuals, individuals, trusts, estates, endowments, foundations, charitable organizations,
pooled investment vehicles, and corporations or other businesses.

At the onset of a new client relationship, SQ Advisors generally requires a minimum of $10 million
in assets under management for the establishment and maintenance of an investment advisory
account. At its discretion, SQ Advisors may waive the minimum amount required to establish an
investment advisory account.

Investment Strategies, Methods of Analysis, and Risk of Loss
Investment Strategy and Methods of Analysis
As previously mentioned, SQ Advisors offers a concentrated investment strategy focused on
holding a limited number of long equity positions. SQ Advisors employs a largely unconstrained
approach that seeks to maximize long-term total returns for clients. For example, SQ Advisors is
not constrained by geography, sector, industry, or market capitalization in seeking investment
opportunities for clients. SQ Advisors invests primarily in common stock positions and depositary
receipts (e.g., ADRs), but is permitted to invest in preferred stock, convertible bonds, exchange-
traded funds, mutual funds, REITs, foreign securities, and cash in order to execute its investment
strategy for clients. SQ Advisors’ investment strategy is generally long-term and intended to have
relatively low portfolio turnover.

SQ Advisors’ investment management strategy for clients is developed and implemented using the
following Company principles as guidelines:

   •   Think independently
   •   Invest in high-return businesses run for the shareholders
   •   Pay only a reasonable price, even for an excellent business
   •   Invest for the long-term
   •   Do not diversify excessively

Generally, SQ Advisors believes that identifying a significant difference between the market value
of a security and the intrinsic value of that security is what defines an investment opportunity.

SQ Advisors’ primary method of analysis is fundamental research. Typically, this research involves

scrutinizing corporate reports, press releases, financial statements, documents filed with the SEC or
other regulatory entities, court filings, newspaper, magazine, internet articles, audio or transcripts
of conference calls, presentations, conversations with the firm and/or competitors, and third-party
research materials. Mr. Louis A. Simpson has final authority to make investment decisions on
behalf of clients.

Risk of Loss
All investing involves a risk of loss that clients should be prepared to bear. The investment strategy
offered by SQ Advisors could lose money over short or long periods of time. Identifying
undervalued securities and other assets is difficult, and there are no assurances that SQ Advisors’
investment strategy will succeed. Furthermore, clients may be forced to hold such investments for
a substantial period of time before realizing any anticipated value. SQ Advisors cannot give any
guarantee that it will achieve a client’s investment objectives or that clients will receive a return of
its investment. Below is a summary of potentially material risks for SQ Advisors’ investment
strategy.

   •   Dependence on Key Individual – The management of client portfolios is dependent on the
       continued service and active investment efforts of the Chairman and CIO, Mr. Louis A.
       Simpson.

   •   Lack of Diversification – The Company’s investment strategy will generally hold less than
       20 stocks, which means that it may invest a greater percentage of its assets in the securities
       of fewer issuers. Holding fewer securities may increase volatility of returns.

   •   Stock Market Risk – There is the chance that stock prices overall will decline. Stock markets
       tend to move in cycles, with periods of rising prices and periods of falling prices.

   •   Underlying Business Risks – Investments in securities entails all the risks associated with
       the underlying businesses, including reliance on a company’s managers and their ability to
       execute business strategies. In addition, all businesses face risks such as adverse changes in
       regulatory requirements, interest rate and currency fluctuations, general economic
       downturns, changes in political situations, market competitions and other factors. SQ
       Advisors will not have day-to-day control over any company in which it invests for clients.

   •   Cybersecurity Risk – SQ Advisors relies on the use of technologies to conduct business, and
       is susceptible to operational, information security and related risks, including risks of
       unintentional cyber incidents and deliberate cyberattacks. Cyberattacks include, but are not
       limited to, gaining unauthorized access to digital systems (e.g., through “hacking” or
       malicious software coding) for purposes of corrupting data, or causing operational disruption,
       as well as denial-of-service attacks on websites. Cyber incidents may cause disruptions and
       impact business operations, potentially resulting in financial losses, interference with a
       client’s ability to value its securities or account investments, impediments to trading,
       violations of applicable privacy and other laws, regulatory fines, penalties, reputational
       damage, reimbursement or other compensation costs, or additional compliance costs. While
       SQ Advisors and its most significant counterparties and vendors have established business
       continuity plans and risk management systems to help mitigate cyber incidents, there are
       inherent limitations in such plans and systems that SQ Advisors is not in a position to control.
AUM Breakdown Accounts AUM ($B)
By Client Type
(a) Individuals (other than high net worth individuals) 2 0.0
(b) Individuals (high net worth individuals) 66 0.9
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 4 0.2
(g) Pension and profit sharing plans 2 0.0
(h) Charitable organizations 28 1.1
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 5 0.1
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 33 0.4
(n) Other 0 0.0
Total 225 2.7
By Discretionary
Discretionary 225 2.7
Non-Discretionary 0 0.0
Total 225 2.7
By Non-United States Persons
Non-United States Persons 0.5
United States Persons 2.1
Total 225 2.7
EDGAR Form CIK 2011 - 2026
13F-HR [0001534380]
SC 13G [0001534380]
Form 13D/13G Filer Form 13D/13G Subject Filed
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Firm Profile (Form ADV)
Discretionary AUM$1.0B
ServesInstitutional, Retail
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