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| Sterling Investment Advisors Ltd
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| CRD # | 140710 |
| SEC # | 801-66769 |
| CIK # | 0001009198, 0001701132 |
| AUM | 1,075.8 M (2026-03-21) |
| Employees | 7 (100% Investors, 57% Brokers) |
| Fees | |
| Minimum | |
| Phone | 610-560-0400 |
| Address | 1055 Westlakes Drive Berwyn, PA 19312 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/20/2026) [Brochure] |
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Item 5 Fees and Compensation
A.
INVESTMENT ADVISORY SERVICES
The Registrant shall receive an investment advisory fee based upon a percentage (%) of
the market value of the assets placed under management (between negotiable and 1.00%).
The advisory fee will be pro-rated, and paid quarterly, in advance, based upon the market
value of the assets on the last day of the previous quarter. Unless Registrant agrees
otherwise, in writing, Registrant shall debit the account directly for its advisory fee. In
the event of termination, Registrant shall refund any unearned portion of the advanced fee
paid based upon the number of days remaining in the billing quarter. It is Registrant’s
policy is to treat intra-quarter account additions and withdrawals equally, unless indicated
to the contrary on the Registrant’s written Brochure and/or Investment Advisory
Agreement executed by the client.
Fee Differentials: Fees shall vary depending upon various objective and subjective
factors, including but not limited to: the representative assigned to the account, the
amount of assets to be invested, the complexity of the engagement, the anticipated
number of meetings and servicing needs, related accounts, future earning capacity,
anticipated future additional assets, and negotiations with the client. As a result, similar
clients could pay different fees, which will correspondingly impact a client’s net account
performance. Additionally, Registrant in its discretion, may charge a lesser investment
advisory fee, charge a flat fee, waive its fee entirely, or charge fee on a different interval,
based upon certain criteria (i.e., anticipated future earning capacity, anticipated future
additional assets, dollar amount of assets to be managed, related accounts, account
composition, complexity of the engagement, anticipated services to be rendered,
grandfathered fee schedules, employees and family members, courtesy accounts,
competition, negotiations with client, etc.).
As result of the above, similarly situated clients could pay different fees. Moreover, the
services to be provided by the Registrant to any particular client could be available from
other advisers at lower fees. All clients and prospective clients should be guided
accordingly.
Additionally, clients who choose to engage Independent Manager(s) will incur a fee
payable to the Independent Manager(s) that generally ranges between 0.50% and 1.00%
of the value of the assets allocated to such Independent Manager(s). In such an event, the
combined fee that a client will pay to the Registrant and the Independent Manager(s)
generally falls within the fee range discussed above. Such combined fee shall not, at any
time, exceed 1.00% of the market value of the assets under management.
RETIREMENT PLAN CONSULTING
The Registrant also provides pension consulting services, pursuant to which it assists
sponsors of self-directed retirement plans with the selection and/or monitoring of
investment alternatives from which plan participants shall choose in self-directing the
investments for their individual plan retirement accounts. The Registrant’s negotiable
annual retirement consulting fee shall generally range between 0.06% and 0.75% of the
market value of the plan assets.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
The Registrant provides financial planning and/or consulting services (including
investment and non-investment related matters, including estate planning, insurance
planning, etc.) on a stand-alone fee basis. Registrant’s planning and consulting fees are
negotiable, but generally range from $2,000 to $20,000 on a fixed fee basis, or at a
mutually agreed upon hourly rate, depending upon the level and scope of the service(s)
required and the professional(s) rendering the service(s).
B. Clients may elect to have the Registrant’s advisory fees and financial planning fees
deducted from their custodial account. Both Registrant's Investment Advisory Agreement
and the custodial/ clearing agreement may authorize the custodian to debit the account for
the amount of the Registrant's investment advisory fee and to directly remit that
management fee to the Registrant in compliance with regulatory procedures. In the
limited event that the Registrant bills the client directly, payment is due upon receipt of
the Registrant’s invoice. The Registrant shall deduct fees and/or bill clients quarterly in
advance, based upon the market value of the assets on the last business day of the
previous quarter.
C. As discussed below, unless the client directs otherwise or an individual client’s
circumstances require, the Registrant shall generally recommend that Charles Schwab
and Co., Inc. (“Schwab”) serves as the broker-dealer/custodian for client investment
management assets.
Broker-dealers such as Schwab charge brokerage commissions, transaction, and/or other
type fees for effecting certain types of securities transactions (i.e., including transaction
fees for certain mutual funds, and mark-ups and mark-downs charged for fixed income
transactions, etc.). The types of securities for which transaction fees, commissions, and/or
other type fees (as well as the amount of those fees) shall differ depending upon the
broker-dealer/custodian. While certain custodians, including Schwab, generally (with the
potential exception for large orders) do not currently charge fees on individual equity
transactions (including ETFs), others do.
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/20/2026) [Brochure] |
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Item 7 Types of Clients
The Registrant’s clients shall generally include individuals, high net worth individuals,
pension and profit-sharing plans, charitable organizations, and other business entities.
Registrant does not impose a minimum asset requirement or a minimum fee requirement. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| iShares Ethereum Trust ETF | 5.2 | ||
| Broadcom Inc | 2.3 | ||
| STMicroelectronics NV | 1.1 | ||
| Wal Mart Stores Inc | 1.0 | ||
| iShares Comex Gold Trust | 0.6 | ||
| Nvidia Corp | 0.4 | ||
| Holdings by Sector ($M) |
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| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 242 | 58.0 |
| (b) Individuals (high net worth individuals) | 194 | 1,009.8 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.8 |
| (h) Charitable organizations | 0 | 2.2 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 6 | 5.0 |
| (n) Other | 0 | 0.0 |
| Total | 1,611 | 1,075.8 |
| By Discretionary | ||
| Discretionary | 1,611 | 1,075.8 |
| Non-Discretionary | 0 | 0.0 |
| Total | 1,611 | 1,075.8 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 1,075.8 | |
| Total | 1,611 | 1,075.8 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001009198] | |
| 13F-HR | [0001701132] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.2B |
| Clients | 20 |
| Serves | Institutional, Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
Pointoak Retirement Advisors LLC
✚
|
VA | 1,079.0 M |
|
Strid Group LLC
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|
PA | 1,077.3 M |
|
Horizon Wealth Management LLC
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IL | 1,077.0 M |
|
Basecamp Wealth Advisors LLC
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|
WA | 1,076.6 M |
|
Fulcrum Capital LLC
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|
WA | 1,075.3 M |
|
Allen Mooney & Barnes Investment Advisors LLC
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|
GA | 1,074.8 M |
|
Elwood & Goetz Wealth Advisory Group LLC
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|
GA | 1,073.8 M |
|
Mattern Capital Management LLC
✚
|
CO | 1,073.7 M |
|
American Investment Services Inc
✚
|
MA | 1,073.0 M |
|
Spinnaker Investment Group LLC
✚
|
CA | 1,072.9 M |