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| Strategic Advisors LLC
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| CRD # | 125882 |
| SEC # | 801-64228 |
| CIK # | 0001432539, 0001569119, 0001760540 |
| AUM | 832.9 M (2026-02-27) |
| Employees | 7 (71% Investors, 29% Brokers) |
| Fees | |
| Minimum | |
| Phone | 212-489-0100 |
| Address | 1776 Broadway New York, NY 10019 |
| Source | [IAPD] [EDGAR] [Website] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (2/27/2026) [Brochure] |
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Item 5 Fees and Compensation Portfolio Management Services Our annual fee for portfolio management services varies between 0.20 to 2.00 depending upon the market value of your assets under our management, the type and complexity of the asset management services provided, as well as the level of administration requested either directly or assumed by the client. Assets in each of your account(s) are included in the fee assessment unless specifically identified in writing for exclusion, including cash, cash equivalents, and money market funds. Our annual portfolio management fee is billed and payable, quarterly in arrears, based on flows of cash and securities into and out of the accounts. When the portfolio management agreement is executed, our fees will apply on a pro-rata basis, which means that the advisory fee is payable in proportion to the number of days in the quarter for which you are a client. Our advisory fee is negotiable, depending on individual client circumstances. At our discretion, we may combine the account values of family members living in the same household to determine the applicable advisory fee. For example, we may combine account values for you and your minor children, joint accounts with your spouse, and other types of related accounts. Combining account values may increase the asset total, which may result in your paying a reduced advisory fee based on the fee schedule stated above. We encourage you to reconcile our invoices with the statement(s) you receive from the qualified custodian. If you find any inconsistent information between our invoice and the statement(s) you receive from the qualified custodian, call our main office number located on the cover page of this brochure. SWMG's fees are exclusive of brokerage commissions, transaction fees, and other related costs and expenses which shall be incurred by the client. Clients may incur certain charges imposed by custodians, brokers, third party investment and other third parties such as fees charged by managers, custodial fees, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. Mutual funds and exchange-traded funds also charge internal management fees, which are disclosed in a fund's prospectus. These fees will generally include a management fee and other fund expenses. All fees paid to SWMG for investment advisory services are separate and distinct from the fees and expenses charged by mutual funds and ETFs to their shareholders. To fully understand the total cost you will incur, you should review all the fees charged by mutual funds, exchange-traded funds, our firm, and others. For information on our brokerage practices, refer to the Brokerage Practices section of this brochure. We may trade client accounts on margin. Each client must sign a separate margin agreement before margin is extended to that client account. Fees for advice and execution on these securities are based on the total asset value of the account, which includes the value of the securities purchased on margin. While a negative amount may show on a client's statement for the margined security as the result of a lower net market value, the amount of the fee is based on the absolute market value. This creates a conflict of interest where we have an incentive to encourage the use of margin to create a higher market value and therefore receive a higher fee. The use of margin may also result in interest charges in addition to all other fees and expenses associated with the security involved. Clients should note that similar advisory services may (or may not) be available from other registered investment advisers for similar or lower fees. A client agreement may be canceled at any time, by either party, for any reason upon receipt of 30 days prior written notice. Upon termination of any account, any prepaid, unearned fees will be promptly refunded, and any earned, unpaid fees will be due and payable. Investment Management Services with Schwab: The specific manner in which fees are charged by SWMG is established in a client's written agreement with SWMG. For Investment Management Services, SWMG will request authority from the client to receive quarterly or monthly payments directly from the client's account held by an independent custodian unless a Client elects to be billed directly for fees. Accounts initiated or terminated during a billing quarter will be charged a prorated fee. We have the right to bill on an off-calendar cycle. The annual fee for Investment Management Services will be charged as a percentage of assets under management as agreed to with the client and typically range from 0.20% to 2.0% per annum, depending on such factors as account size and investment objectives. There may be instances in which the fee is lower for investments in certain types of securities, such as fixed income securities. This may present a conflict of interest where the investment adviser recommends certain types of securities that may have a higher fee. We normally have a minimum annual fee of $2,500. The fees are based on the ending value in the account on the last day of the quarter and are pro-rated for cash flows. Clients will be charged in arrears at the end of each three-month cycle. SWMG may also charge clients an account opening fee of $250 plus $50 for each other affiliated family account. SWMG may charge a minimum annual fee of $250 for the first family account and $50 per each additional household account debited quarterly. This is in addition to the minimum asset management fee of $2,500 per year; both fees are negotiable. Brinker Capital Investments, LLC Programs: Clients participating in the Brinker program(s) may be charged various program fees in addition to the advisory fee charged by SWMG. Such fees may include, but are not limited to, the investment advisory ... |
| Account Minimums and Types of Clients — Form ADV Part 2A (2/27/2026) [Brochure] |
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Item 7 Types of Clients SWMG provides investment advisory services to individuals, pension, profit-sharing and 401(k) plans, trusts, estates, charitable organizations and corporations. Account Minimums: See minimum fee requirements under Item 5 for each respective service description above. In general, we do not require a minimum dollar amount to open and maintain an advisory account; however, we have the right to terminate your Account if it falls below a minimum size which, in our sole opinion, is too small to manage effectively. We may also combine account values for you and your minor children, joint accounts with your spouse, and other types of related accounts to meet the stated minimum. |
| Sector | Form 13F Holdings | Value ($B) | |
|---|---|---|---|
| World Currency Gold Trust | 0.1 | ||
| Apple Inc | 0.0 | ||
| Alphabet Inc | 0.0 | ||
| Lam Research Corp | 0.0 | ||
| J P Morgan Chase & Co | 0.0 | ||
| KLA Tencor Corp | 0.0 | ||
| Microsoft Corp | 0.0 | ||
| McKesson Corp | 0.0 | ||
| Visa Inc | 0.0 | ||
| Holdings by Sector ($B) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 177 | 43.7 |
| (b) Individuals (high net worth individuals) | 155 | 754.9 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 13 | 30.4 |
| (h) Charitable organizations | 6 | 3.8 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 889 | 832.9 |
| By Discretionary | ||
| Discretionary | 889 | 832.9 |
| Non-Discretionary | 0 | 0.0 |
| Total | 889 | 832.9 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.1 | |
| United States Persons | 832.8 | |
| Total | 889 | 832.9 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001432539] | |
| 13F-HR | [0001569119] | |
| 13F-HR | [0001760540] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Institutional, Retail |
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