|
⚲
|
| Keyboard |
| SWMG Holdings LLC
✚
|
|
|---|---|
| CRD # | 285713 |
| SEC # | 801-109974 |
| CIK # | 0001736666 |
| AUM | 428.5 M (2026-04-06) |
| Employees | 8 (50% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 678-932-2500 |
| Address | 300 Galleria Parkway Atlanta, GA 30339 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] [Instagram] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (4/6/2026) [Brochure] |
|---|
Item 5 Fees and Compensation General Fee Information Fees paid to SWMG Holdings, LLC are exclusive of all custodial and transaction costs paid to the client's custodian, brokers or other third-party consultants. Please see Item 12 – Brokerage Practices for additional information. Fees paid to SWMG Holdings, LLC are also separate and distinct from the fees and expenses charged by mutual funds, ETFs (exchange traded funds) or other investment pools to their shareholders (generally including a management fee and fund expenses, as described in each fund's prospectus or offering materials). The client should review all fees charged by funds, brokers, SWMG Holdings, LLC and others to fully understand the total amount of fees paid by the client for investment and financial-related services. Financial Planning/Consulting Fees Ongoing financial planning services are provided for an annual fee of $1,500 billed quarterly. Stand- Alone financial planning is provided for a one-time fee of $750. Payment is due upon receipt of the signed financial planning agreement. Payments are made through AdvicePay. Consulting services are provided for a one-time fee ranging from $750 up to $10,000. Fees are negotiable and are based on the complexity of the service. Payments are made through AdvicePay. Portfolio Management Fees Financial planning/consulting services are also provided in conjunction with SWMG Holdings, LLC's portfolio management services for one all-inclusive fee. For households with investable assets greater than $125,000 the following fee schedule will apply: Account Value Annual Advisory Fee First $500,000 1.20% Next $500,000 1.00% Next $2,000,000 0.80% Next $2,000,000 0.60% Amounts over $5,000,000 0.50% The minimum portfolio value is generally set at $125,000. The minimum annual fee for any portfolio is $1,500. SWMG Holdings, LLC will, at its discretion, make exceptions to the foregoing or negotiate special fee arrangements where SWMG Holdings, LLC deems appropriate under the circumstances. For households with investable assets less than $125,000, an annual financial planning fee of $1,500 will be charged - billed quarterly through AdvicePay. There will be no additional investment fee at that time. Once the assets under management reach $125,000, they no longer will be charged a financial planning fee through AdvicePay and will be billed in accordance to the Assets Under Management Fee Schedule shown above. Portfolio management fees are calculated and paid to the SWMG Holdings, LLC each calendar quarter in advance based on the value of the client's portfolio on the last business day of the previous quarter. Fees are prorated for deposits and withdrawals of $50,000 or more. If management begins after the start of a quarter, fees will be prorated accordingly. With client authorization, unless other arrangements are made, fees are normally debited directly from client account(s). Either SWMG Holdings, LLC or the client may terminate their Investment Advisory Agreement at any time, subject to any written notice requirements in the agreement. In the event of termination, any paid but unearned fees will be promptly refunded to the client based on the number of days that the account was managed, and any fees due to SWMG Holdings, LLC from the client will be invoiced or deducted from the client's account prior to termination. Schwab Institutional Intelligent Portfolios Fees As described in Item 4 Advisory Business, clients do not pay fees to SPT or brokerage commissions or other fees to CS&Co. as part of Schwab Institutional Intelligent Portfolios. SWMG Holdings, LLC charges clients an advisory fee as described below. SWMG Holdings, LLCSWMG Holdings, LLC fees are not set or supervised by Schwab. Some of the securities used in the Program are available for commission-free trading by all Schwab customers even if they do not participate in this Program. The particular securities selected for any given strategy will only include securities that are eligible for commission-free trading outside the Program, and therefore, clients will not receive any extra benefit from the commission-free trading this Program provides. Schwab does receive other revenues in connection with the Program, as described in the Program Disclosure Brochure. These revenue sources combine and cover any expenses, such as trading costs, which clients who invest in the same securities outside the program would have to pay separately. SWMG Holdings, LLC does not receive any portion of this revenue. SWMG Holdings, LLC is compensated for its advisory services by charging a negotiable annual percentage fee of not more than 1.00% which is based on the market value of a client's investment account. Portfolio management fees are generally payable quarterly, in advance. If management begins after the start of a quarter, fees will be prorated accordingly. In accordance with the Investment Management Agreement, fees are debited directly from client account(s). Wrap Program Fees SWMG Holdings, LLC's fees are charged separately from and in addition to Wrap Program fees. Retirement Plan Advisory Fees Retirement plan advisory fees are individually negotiated with the Fiduciary(ies) of each Plan and take the form of an asset-based, fixed and/or hourly fee arrangement. Factors considered when determining the fee include, without limitation, the size of the Plan and number of Plan Participants, the scope and complexity of services to be provided, and whether the selected services will be ongoing or periodic in nature. The Plan's specific fee arrangement will be detailed in the Plan's contract with SWMG Holdings, LLC. Other Compensation Certain of SWMG Holdings, LLC's employees are also licensed insurance agents and/or Registered ... |
| Account Minimums and Types of Clients — Form ADV Part 2A (4/6/2026) [Brochure] |
|---|
Item 7 Types of Clients SWMG Holdings, LLC serves individuals, high net worth individuals, pension and profit-sharing plans, corporations, and charitable organizations. With some exceptions, the minimum portfolio value eligible for investment advisory services is $125,000. For households with investable assets less than $125,000, an annual financial planning fee will be charged. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Southern Co | 11.7 | ||
| Kimberly Clark Corp | 7.7 | ||
| Valero Energy Corp/Tx | 7.1 | ||
| Johnson & Johnson | 6.8 | ||
| Williams Companies Inc | 6.1 | ||
| Microsoft Corp | 6.1 | ||
| Chevron Corp | 5.8 | ||
| Nvidia Corp | 5.8 | ||
| Cisco Systems Inc | 5.4 | ||
| AbbVie Inc | 5.3 | ||
| View All | |||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 359 | 199.4 |
| (b) Individuals (high net worth individuals) | 105 | 229.1 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 1,311 | 428.5 |
| By Discretionary | ||
| Discretionary | 1,311 | 428.5 |
| Non-Discretionary | 0 | 0.0 |
| Total | 1,311 | 428.5 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 428.5 | |
| Total | 1,311 | 428.5 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001736666] |
| Firm Profile (Form ADV) | |
|---|---|
| Clients | 7 |
| Serves | Institutional, Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
Castle Wealth Management LLC
✚
|
FL | 430.1 M |
|
Shayne & Jacobs LLC
✚
|
TN | 429.5 M |
|
Symphony Financial Services Inc
✚
|
OH | 428.7 M |
|
Lawson Kroeker Investment Management Inc
✚
|
NE | 428.6 M |
|
Blue Water Asset Management LLC
✚
|
MI | 428.5 M |
|
Providence Financial Advisors LLC
✚
|
KS | 428.1 M |
|
Haven Private LLC
✚
|
FL | 428.1 M |
|
Kerux LLC
✚
|
CA | 428.0 M |
|
McCarter Private Wealth Services LLC
✚
|
MA | 427.7 M |
|
Coordinated Financial Services Inc
✚
|
CO | 427.3 M |