SWMG Holdings LLC

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SWMG Holdings LLC
CRD #285713
SEC #801-109974
CIK #0001736666
AUM 428.5 M (2026-04-06)
Employees 8 (50% Investors, 0% Brokers)
Fees
Minimum
Phone678-932-2500
Address300 Galleria Parkway
Atlanta, GA 30339
Source [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] [Instagram]
Total AUM ($M)
4503602701809002010201520212027
Fees and Compensation — Form ADV Part 2A (4/6/2026) [Brochure]
Item 5 Fees and Compensation
General Fee Information
Fees paid to SWMG Holdings, LLC are exclusive of all custodial and transaction costs paid to the
client's custodian, brokers or other third-party consultants. Please see Item 12 – Brokerage
Practices for additional information. Fees paid to SWMG Holdings, LLC are also separate and distinct
from the fees and expenses charged by mutual funds, ETFs (exchange traded funds) or other
investment pools to their shareholders (generally including a management fee and fund expenses, as
described in each fund's prospectus or offering materials). The client should review all fees charged
by funds, brokers, SWMG Holdings, LLC and others to fully understand the total amount of fees paid
by the client for investment and financial-related services.

Financial Planning/Consulting Fees
Ongoing financial planning services are provided for an annual fee of $1,500 billed quarterly. Stand-
Alone financial planning is provided for a one-time fee of $750. Payment is due upon receipt of the
signed financial planning agreement. Payments are made through AdvicePay.

Consulting services are provided for a one-time fee ranging from $750 up to $10,000. Fees are
negotiable and are based on the complexity of the service. Payments are made through AdvicePay.

Portfolio Management Fees
Financial planning/consulting services are also provided in conjunction with SWMG Holdings, LLC's
portfolio management services for one all-inclusive fee.

For households with investable assets greater than $125,000 the following fee schedule will apply:

Account Value                     Annual Advisory Fee
First $500,000                              1.20%
Next $500,000                               1.00%
Next $2,000,000                             0.80%
Next $2,000,000                             0.60%
Amounts over $5,000,000                     0.50%

The minimum portfolio value is generally set at $125,000. The minimum annual fee for any portfolio is
$1,500. SWMG Holdings, LLC will, at its discretion, make exceptions to the foregoing or negotiate
special fee arrangements where SWMG Holdings, LLC deems appropriate under the circumstances.

For households with investable assets less than $125,000, an annual financial planning fee of $1,500
will be charged - billed quarterly through AdvicePay. There will be no additional investment fee at that
time. Once the assets under management reach $125,000, they no longer will be charged a financial
planning fee through AdvicePay and will be billed in accordance to the Assets Under Management Fee
Schedule shown above.

Portfolio management fees are calculated and paid to the SWMG Holdings, LLC each calendar quarter
in advance based on the value of the client's portfolio on the last business day of the previous quarter.
Fees are prorated for deposits and withdrawals of $50,000 or more. If management begins after the
start of a quarter, fees will be prorated accordingly. With client authorization, unless other
arrangements are made, fees are normally debited directly from client account(s).

Either SWMG Holdings, LLC or the client may terminate their Investment Advisory Agreement at any
time, subject to any written notice requirements in the agreement. In the event of termination, any paid
but unearned fees will be promptly refunded to the client based on the number of days that the account
was managed, and any fees due to SWMG Holdings, LLC from the client will be invoiced or deducted
from the client's account prior to termination.

Schwab Institutional Intelligent Portfolios Fees
As described in Item 4 Advisory Business, clients do not pay fees to SPT or brokerage commissions or
other fees to CS&Co. as part of Schwab Institutional Intelligent Portfolios. SWMG Holdings, LLC
charges clients an advisory fee as described below. SWMG Holdings, LLCSWMG Holdings, LLC fees
are not set or supervised by Schwab. Some of the securities used in the Program are available for
commission-free trading by all Schwab customers even if they do not participate in this Program. The
particular securities selected for any given strategy will only include securities that are eligible for
commission-free trading outside the Program, and therefore, clients will not receive any extra benefit
from the commission-free trading this Program provides.

Schwab does receive other revenues in connection with the Program, as described in the Program
Disclosure Brochure. These revenue sources combine and cover any expenses, such as trading costs,
which clients who invest in the same securities outside the program would have to pay separately.
SWMG Holdings, LLC does not receive any portion of this revenue.

SWMG Holdings, LLC is compensated for its advisory services by charging a negotiable annual
percentage fee of not more than 1.00% which is based on the market value of a client's investment
account.

Portfolio management fees are generally payable quarterly, in advance. If management begins after
the start of a quarter, fees will be prorated accordingly. In accordance with the Investment
Management Agreement, fees are debited directly from client account(s).

Wrap Program Fees
SWMG Holdings, LLC's fees are charged separately from and in addition to Wrap Program fees.

Retirement Plan Advisory Fees
Retirement plan advisory fees are individually negotiated with the Fiduciary(ies) of each Plan and take
the form of an asset-based, fixed and/or hourly fee arrangement. Factors considered when determining
the fee include, without limitation, the size of the Plan and number of Plan Participants, the scope and
complexity of services to be provided, and whether the selected services will be ongoing or periodic in
nature. The Plan's specific fee arrangement will be detailed in the Plan's contract with SWMG
Holdings, LLC.

Other Compensation
Certain of SWMG Holdings, LLC's employees are also licensed insurance agents and/or Registered
...
Account Minimums and Types of Clients — Form ADV Part 2A (4/6/2026) [Brochure]
Item 7 Types of Clients
SWMG Holdings, LLC serves individuals, high net worth individuals, pension and profit-sharing plans,
corporations, and charitable organizations. With some exceptions, the minimum portfolio value eligible
for investment advisory services is $125,000. For households with investable assets less than
$125,000, an annual financial planning fee will be charged.
Sector Form 13F Holdings Value ($M)
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Holdings by Sector ($M)
3002401801206002018202120242027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 359 199.4
(b) Individuals (high net worth individuals) 105 229.1
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 1,311 428.5
By Discretionary
Discretionary 1,311 428.5
Non-Discretionary 0 0.0
Total 1,311 428.5
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 428.5
Total 1,311 428.5
EDGAR Form CIK 2011 - 2026
13F-HR [0001736666]
Firm Profile (Form ADV)
Clients7
ServesInstitutional, Retail
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