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| Truenorth Financial Services LLC
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| CRD # | 118273 |
| SEC # | 801-116702 |
| CIK # | |
| AUM | 321.7 M (2026-03-18) |
| Employees | 7 (71% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 206-652-4314 |
| Address | 1200 Fifth Avenue, Suite 1810 Seattle, WA 98101 |
| Source | [IAPD] [Website] [LinkedIn] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/18/2026) [Brochure] |
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Item 5 - Fees and Compensation
Wealth Advisory Services
Clients who hire us for WAS receive Financial Planning and Investment Management for an annual fee
(“Advisory Fee”) based on the amount of assets managed as described in the WAS Agreement. Client
engaging trueNorth for WAS are subject to a minimum Advisory Fee of $10,000 per year. Please note
that while Financial Planning is offered under WAS the participation and utilization of this service is solely
at the option of the Client.
Investment Advisory Services
Clients who hire us for IAS receive both Investment Management and access to Hourly Planning. IAS
clients pay an ongoing fee (“Advisory Fee”) for Investment Management based on the Assets managed.
In addition to the Advisory Fee, IAS Clients who request Hourly Planning will be charged up to $300 per
hour. IAS Clients who engage us for Financial Consulting will be charged up to $300 per hour or up to
$7,500 flat fee per engagement. Client utilizing the Hourly Planning will receive an itemized invoice for
the services rendered and the time frame covered by the fee. The following is our standard fee schedule
for WAS and IAS:
Wealth Advisory Services Investment Advisory Services
Assets Annual Assets Annual
Managed Advisory Fee Managed Advisory Fee
First 2,000,000 1.00% First 1,000,000 0.80%
Over $2,000,000 0.50% Over $1,000,000 0.50%
Planning Fee : Included Hourly Planning: up to $300/hour
Minimum Annual Fee $10,000 No Minimum Annual Fee
The Advisory Fees for WAS and IAS Investment Management are based on a percentage of the Assets
being managed, and charged quarterly and in advance, based on the value at the beginning of the quar-
ter. The amount is tiered which means WAS clients with $2,500,000 in Assets will pay 1% on the first two
million and 0.50% on any Assets over $2,000,000. As shown above, Clients with less than $1,000,000 in
Assets should carefully consider engaging WAS as their effective Advisory Fee will be greater than 1.00%
per year. Factors for clients to consider who are subject to the Minimum Advisory Fee is the amount of
Financial Planning to be utilized, expected future assets, etc. At the time the accounts are debited, Cli-
ents are sent an invoice showing the Advisory Fee, calculation and time period covered. If the WAS or
IAS Agreement does not span the entire quarterly billing period, the Advisory Fee will be prorated based
on the number of days the account is open during the billing period. In most cases, the fee for WAS and
IAS Investment Management will be debited directly from the Client accounts.
Institutional Intelligent Portfolio®
Clients who enroll in the Institutional Investment Program (“IIP®”) will be charged a flat advisory fee of 50
basis points (0.50%) annually. Clients should understand that IIP® is an automated process which is not
customized for the clients specific needs. Additionally, clients enrolled in IIP® must be aware of our con-
flict of interest to move them to either WAS or IAS as we earn more Advisory Fees on those programs.
Additionally Schwab earns profits on accounts in IIP® through cash holdings or other fees as noted in the
agreement between Schwab, SPT and the client.
Other Fees
trueNorth’s fees are separate and distinct from the fees and expenses charged by investments like mutu-
al funds and exchange traded funds (ETFs). In these cases, the fees and expenses are described in each
fund's prospectus or available through common financial websites. These fees will generally include a
management fee, other fund expenses, and a possible distribution fee. In addition to our Advisory Fees,
clients are also responsible for the transaction charges, fees and other expenses charged and imposed
by the Custodian who holds the client assets and any fees charged by third-party money managers. It is
also important to know that the fees charged by the Investment Manager are separate and in addition to
the Advisory Fees. Accordingly, clients should review both the fees charged by the funds/ETFs, the Cus-
todian, the Investment Manager (if utilized), and our Advisory Fees to fully understand the total amount
of fees to be paid. 5
Other Information
You may terminate any Agreement with us without fee or penalty by providing written notice to trueNorth
within five (5) business days from your execution of the agreement. Thereafter, either party may termi-
nate the IAS or WAS Agreements at any time. Any unearned fees collected in advance of services being
performed will be returned to you on a pro rata basis.
Fees may be negotiated or lowered for family, friends or for clients. It's important to know that existing
clients may have different services and Advisory Fee structures. A lower fee for a comparable service
and/or similar investments may be available from other sources or financial service providers.
In addition to the wealth management fees you pay to us, you will pay transaction fees (commissions) to
your custodian or broker-dealer (collectively referred to as “Custodian”) holding your assets for executing
securities transactions and charges for special services elected by you or trueNorth. These fees may in-
clude periodic distribution fees; electronic fund and wire transfer fees; certificate delivery fees; reorgani-
zation fees; account transfer fees (outbound); returned check fees; international security transfer fees;
overnight mail and check fees; Rule 144 transfer fees; transfer agent fees and other fees charged by the
Custodian and independent of our Advisory Fee. |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/18/2026) [Brochure] |
|---|
Item 7 - Types of Clients trueNorth provides advisory services to a variety of types of clients including individuals, trusts, corpora- tions and estates. We do not currently impose a minimum account size requirement, but we do reserve the right to determine if a prospective client is a fit for trueNorth’s services. Additionally, we may utilize IIP® for clients where WAS or IAS are not required. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 81 | 27.5 |
| (b) Individuals (high net worth individuals) | 97 | 293.8 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 1 | 0.4 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 580 | 321.7 |
| By Discretionary | ||
| Discretionary | 577 | 316.3 |
| Non-Discretionary | 3 | 5.4 |
| Total | 580 | 321.7 |
| By Non-United States Persons | ||
| Non-United States Persons | 3.8 | |
| United States Persons | 317.9 | |
| Total | 580 | 321.7 |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.0B |
| Serves | Retail |
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