|
⚲
|
| Keyboard |
| Upfront Ventures Management LLC
✚
|
|
|---|---|
| CRD # | 175144 |
| SEC # | 801-122759 |
| CIK # | 0001852894 |
| AUM | 3,383.6 M (2026-03-31) |
| Employees | 22 (36% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 310-785-5100 |
| Address | 11755 Wilshire Boulevard Los Angeles, CA 90025 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Instagram] |
| Total AUM ($B) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/31/2026) [Brochure] |
|---|
Item 5: Fees and Compensation In consideration of Upfront Ventures’ investment advisory and other services, Upfront Ventures generally receives a management fee and a carried interest from each of the Funds. Additionally, consistent with each Fund’s Governing Documents, the Funds bear certain out-of-pocket expenses incurred by the Firm in connection with the services provided to the Funds and/or their portfolio companies. Generally, the Funds pay Upfront Ventures a management fee equal to a percentage of the total Investor capital commitments of such Fund which is paid quarterly in advance (the “Management Fee”). Management Fees may also be based on a Fund’s invested capital or aggregate acquisition cost of Fund investments. The Management Fee percentage and/or the base upon which the fee is calculated may vary over the life of the Fund, as negotiated and determined at the time the Fund is established and as set forth in its Governing Documents. The percentage of the Management Fee is generally between 0-2.0% annually. It is often reduced upon the occurrence of certain events that are fully described in the Governing Documents of each Fund (“Post-Commitment Period”). Management Fees and carried interest distributions generally are not negotiable and are set out in each Fund’s Governing Documents, which are received by each Investor prior to their commitment to a Fund. As permitted by the Governing Documents, Upfront Ventures has the right to exempt or reduce certain Funds or co-investment vehicles from payment of Management Fees and/or carried interest, including any “affiliates fund” or “scout fund” for certain individuals, advisors or influencers that may provide strategic value or benefit to the Funds through access to deal flow, strategic insights or other services. Affiliates of Upfront Ventures, as the General Partners of the Funds, typically receive certain allocations and distributions calculated and charged based on a share of capital gains on or capital appreciation of the assets of such Fund, as negotiated and determined at the time such Fund is established and as set forth in its Governing Documents. These allocations and distributions are commonly known as “carried interest.” Upfront Ventures’ affiliates generally do not receive carried interest until all Investors have received aggregate distributions equal to the sum of their capital contributions to the Fund. Management Fees are typically funded with capital contributions drawn for such purpose but may also be funded with or withheld from proceeds from investments. Carried interest distributions generally will be distributed to Upfront Ventures’ affiliates from time to time upon the disposition of investments by a Fund and are distributed to such affiliate in accordance with the terms of the applicable Governing Documents. Unless it is specifically provided otherwise in the applicable Governing Documents, the Management Fee is reduced by one hundred percent (100%) of any net transaction fees received from any portfolio company held by a Fund and organizational expense incurred above the organizational expense cap specified in the applicable Governing Documents. Upfront Ventures and its affiliates generally pay all of their own operating and overhead costs and expenses, including salaries, bonus and benefits, rent, entertainment, office furniture, fixtures and computer equipment, any third-party placement agent fees and/or out-of-pocket expenses incurred by third party placement agents in respect of the Funds. In addition to any Management Fees payable to Upfront Ventures, the Funds are responsible for certain charges imposed by third parties and affiliates (“Fund Expenses”). The Firm pays such Fund Expenses on behalf of the Funds and is reimbursed by the Funds on a quarterly basis. Fund Expenses may include (but are not limited to): (a) the organizational expenses (out of pocket expenses incurred in connection with the set-up of the relevant Fund, General Partner and offering but excluding any third-party placement agent fees), (b) the costs and expenses incurred in connection with maintaining the organizational existence of the Fund, (c) the fees and expenses of third-party fund administrators, third-party investor portals, custodians, outside counsel, consultants, accountants (including, without limitation, audit, tax compliance and certification fees) and other similar outside advisors, including, without limitation, the investment bankers or other appraisers referred to in the applicable Governing Documents, (d) the costs and expenses incurred in pursuing the consummation of any transaction (regardless of whether such transaction is subsequently consummated), (e) the costs and expenses incurred in holding, managing or selling investments, including record-keeping expenses, (f) the costs and expenses of reporting to Investors (including Investors in any additional funds or other similar vehicles having terms substantially similar to that of a given Fund (a “Parallel Fund(s)”), and the group of Investor representatives tasked with specific responsibilities pursuant to the Governing Documents (the “Advisory Board”) (including annual report production costs, annual Investor meetings, Advisory Board meetings, or other ad-hoc Investor meetings), (g) any taxes, fees or other governmental charges levied against the Funds, (h) any Parallel Funds or on its income or assets or in connection with its business or operations (other than any such taxes, fees or charges levied in respect of or otherwise in connection with any specific Investors(s)), (i) all other costs and expenses of the Fund, any Parallel Fund or the General Partner in connection with the applicable Governing Documents (such as costs of insurance, costs of litigation, or other matters that are the subject of indemnification or contribution and/or corresponding provisions in the Parallel Fund ... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/31/2026) [Brochure] |
|---|
Item 7: Types of Clients Currently, Upfront Ventures provides investment advisory services solely with respect to affiliated private pooled investment vehicles and co-investment vehicles, its sole advisory clients. Investors in the Funds must abide by the terms of their respective Fund’s Governing Documents, including executing a limited partnership agreement, subscription agreement and/or other appropriate instruments, pursuant to which they agree to be bound by the terms and provisions thereof. Upfront Ventures may in the future provide investment advisory services to additional funds, including, but not limited to, other private investment funds. Interests in the Funds are offered pursuant to applicable exemptions from registration under the Securities Act and the 1940 Act. Investors in the Funds are generally “qualified purchasers” as defined in the 1940 Act, and include, among others, high net worth individuals, banks, fund-of- funds, pension and profit-sharing plans, trusts, estates, charitable organizations, university endowments, corporations, limited partnerships and limited liability companies or other entities. In some cases, the Funds may accept “accredited investors” who do not meet the definition of “qualified purchasers” including knowledgeable employees and other individuals. |
| Type | Form D Funds | Date | Sold | AUM |
|---|---|---|---|---|
| VC | Upfront Secondary II-A LP | [2026-03-31] | 8.0 M | 13.4 M |
| Offered $8,000,000 · Filed 2025-03-11 (D) · Exemption 506(b), 3(c), 3(c)(7) · Duration One year or less · Revenue Decline to Disclose | ||||
| VC | Upfront Secondary II-B LP | 2026-03-31 | 25.1 M | |
| VC | Upfront Secondary III LP | [2025-03-31] | 60.3 M | |
| Offered $25,000,000 · Filed 2024-07-18 (D) · Exemption 506(b), 3(c), 3(c)(7) · Remaining $25,000,000 · Duration One year or less · Revenue Decline to Disclose | ||||
| VC | Upfront Secondary II LP | [2025-03-31] | 40.0 M | |
| Offered $25,000,000 · Filed 2024-04-04 (D) · Exemption 506(b), 3(c), 3(c)(7) · Remaining $25,000,000 · Duration One year or less · Revenue Decline to Disclose | ||||
| VC | Upfront Secondary IV LP | 2025-03-31 | 23.2 M | |
| VC | Upfront Growth IV LP | 2024-03-26 | 41.4 M | |
| VC | Upfront Secondary I LP | [2024-03-26] | 66.1 M | |
| Offered $50,000,000 · Filed 2023-12-28 (D) · Exemption 506(b), 3(c), 3(c)(7) · Remaining $50,000,000 · Duration One year or less · Revenue Decline to Disclose | ||||
| VC | Upfront VIII LP | [2024-03-26] | 29.5 M | |
| Offered $280,000,000 · Filed 2023-09-14 (D) · Exemption 506(b), 3(c), 3(c)(7) · Remaining $280,000,000 · Duration One year or less · Revenue Decline to Disclose | ||||
| VC | Blizzard 22 LP | [2023-03-29] | 5.0 M | 2.9 M |
| Offered $5,000,000 · Filed 2022-03-22 (D) · Exemption 506(b), 3(c), 3(c)(7) · Duration One year or less · Revenue Decline to Disclose | ||||
| VC | Upfront Continuation Fund I LP | 2022-03-31 | 157.1 M | |
| View All | ||||
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 0 | 0.0 |
| (b) Individuals (high net worth individuals) | 0 | 0.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 25 | 3.4 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 25 | 3.4 |
| By Discretionary | ||
| Discretionary | 25 | 3.4 |
| Non-Discretionary | 0 | 0.0 |
| Total | 25 | 3.4 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 3.4 | |
| Total | 25 | 3.4 |
| Form D Directors | Role | # Filings | # Firms | 2011 - 2026 |
|---|---|---|---|---|
| Brian McLoughlin | Executive Officer | 20 | 3 | |
| Mark Suster | Director, Executive Officer | 62 | 2 | |
| Steven Dietz | Executive Officer | 36 | 2 | |
| Yves Sisteron | Director, Executive Officer | 31 | 2 | |
| Stuart Lander | Director, Executive Officer | 11 | 2 | |
| Upfront Ventures Management LLC | Director | 7 | 2 | |
| Upfront GP VI LLC | Director | 4 | 2 | |
| Upfront Secondary GP III LLC | Director | 2 | 2 | |
| Upfront Opportunity Fund GP I LLC | Director | 2 | 2 | |
| Upfront GP VII LLC | Director | 2 | 2 | |
| Upfront Growth GP III LLC | Director | 2 | 1 | |
| Upfront Secondary GP II LLC | Director | 1 | 1 | |
| Grpvc IV LP | Executive Officer | 1 | 1 | |
| Upfront GP V LLC | Director | 1 | 1 | |
| Grp Operations Inc | Executive Officer | 1 | 1 | |
| Upfront GP VIII LLC | Director | 1 | 1 | |
| Upfront Secondary GP I LLC | Director | 1 | 1 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001852894] | |
| 3 | [0001852894] | |
| 4 | [0001852894] |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional |
| Insider Transaction (Form 3/4/5) | Date | Action | Shares | Price | Value ($) |
|---|---|---|---|---|---|
|
ThredUp Inc TDUP
Class A Common Stock
|
2021-11-15 | Conversion | 557,959 | $0.00 | |
|
ThredUp Inc TDUP
Class A Common Stock
|
2021-11-15 | Conversion | 836,939 | $0.00 | |
|
ThredUp Inc TDUP
Class A Common Stock
|
2021-11-15 | Other | 1,096 | $0.00 | |
|
ThredUp Inc TDUP
Class A Common Stock
|
2021-11-15 | Other | 1,096 | $0.00 | |
|
ThredUp Inc TDUP
Class A Common Stock
|
2021-11-15 | Other | 441,509 | $0.00 | |
|
ThredUp Inc TDUP
Class A Common Stock
|
2021-11-15 | Other | 441,509 | $0.00 | |
|
ThredUp Inc TDUP
Class A Common Stock
|
2021-11-15 | Other | 26,630 | $0.00 | |
|
ThredUp Inc TDUP
Class A Common Stock
|
2021-11-15 | Other | 26,630 | $0.00 | |
|
ThredUp Inc TDUP
Class A Common Stock
|
2021-11-15 | Other | 75,002 | $0.00 | |
|
ThredUp Inc TDUP
Class A Common Stock
|
2021-11-15 | Other | 75,002 | $0.00 | |
|
ThredUp Inc TDUP
Class A Common Stock
|
2021-11-15 | Other | 109,611 | $0.00 | |
|
ThredUp Inc TDUP
Class A Common Stock
|
2021-11-15 | Other | 1,910,951 | $0.00 | |
|
ThredUp Inc TDUP
Class A Common Stock
|
2021-11-15 | Conversion | 1,801,754 | $0.00 | |
|
ThredUp Inc TDUP
Class A Common Stock
|
2021-11-15 | Conversion | 103,348 | $0.00 | |
|
ThredUp Inc TDUP
Class A Common Stock
|
2021-11-15 | Other | 591,775 | $0.00 | |
|
ThredUp Inc TDUP
Class A Common Stock
|
2021-11-15 | Other | 887,663 | $0.00 | |
|
ThredUp Inc TDUP
Class B Common Stock · derivative
|
2021-11-15 | Conversion | 557,959 | $0.00 | |
|
ThredUp Inc TDUP
Class B Common Stock · derivative
|
2021-11-15 | Conversion | 836,939 | $0.00 | |
|
ThredUp Inc TDUP
Class B Common Stock · derivative
|
2021-11-15 | Conversion | 1,801,754 | $0.00 | |
|
ThredUp Inc TDUP
Class B Common Stock · derivative
|
2021-11-15 | Conversion | 103,348 | $0.00 | |
| showing 20 of 78 most recent transactions | |||||
| Comparable Firms | State | AUM |
|---|---|---|
|
Tangency Capital Investment Advisory Ltd
✚
|
3,452.4 M | |
|
Diameter Principal Finance LLC
✚
|
NY | 3,446.9 M |
|
Sixth Street Specialty Lending Advisers LLC
✚
|
TX | 3,421.7 M |
|
New Mountain Credit CLO Advisers LLC
✚
|
NY | 3,395.6 M |
|
Seafarer Capital Partners LLC
✚
|
CA | 3,381.8 M |
|
Five Arrows Managers North America LLC
✚
|
CA | 3,365.7 M |
|
Warwick Capital Partners US LP
✚
|
CT | 3,344.7 M |
|
Regatta Loan Management LLC
✚
|
NY | 3,331.5 M |
|
Red Cedar Investment Management LLC
✚
|
MI | 3,328.0 M |
|
Apollo Investment Management LP
✚
|
NY | 3,323.6 M |